MxMIndia

Tag: Luminous India

  • The film has been conceptualised by Soho Square

    #NazarUthao, says Tendulkar in campaign for Luminous Fans

    By A Correspondent

     

    Luminous Power Technologies has launched its new TVC on Fans ‘Nazar uthao’. The brand also unveiled its new tag line – ‘Khushiyo ka Ghar’, consolidating its brand repositioning as a competitive Home Electricals brand.

     

    The TVC has been conceptualised and developed by Luminous’ creative agency, Soho Square. In the commercial, Sachin Tendulkar, the brand ambassador for Luminous, implies that ‘Don’t get so caught up in you daily lives that you forget to enjoy the beauty around you’. In a subtly crafted plot he emphasizes how beautiful our lives are if we just look up and see (#nazaruthao).

     

    Commenting on the latest ad film, Vipul Sabharwal, Managing Director, Luminous India said:”Our presence in India for the last 28 years has given us immense understanding of the needs of our customers and we are convinced that we can play an important role in their daily lives. We believe in re-defining fans from a mere utility to a beautiful possession that adds to the look of one’s house. We all know that beautiful things leave people hooked and so we decided to develop this thought into an interesting narrative to tell the story of our Luminous fans. At the same time, we have also tried to address the prevailing issue of poor lifestyle choices of our generation knitting both ideas into one”.

     

    Elaborating on the thought process behind the campaign, Chandana Agarwal, Branch Head, Soho Square Gurgaon, which is the creative agency behind the campaign, said, “Luminous came to us seeking an idea for the launch of their new designer fans. They wanted it to be well connected with the lives of the consumers. Taking this into consideration, when we looked at the society, we identified a tension which Luminous fans could solve. In today’s world, everyone is looking down. Staring at individual screens and alone while being together. We thought that this was an interesting place for the fans to intervene. This societal tension of people being busy in themselves was something that the beauty and fresh breeze of Luminous fans could solve. Hence, the commercial was designed”.

     

     

  • TVC focused at establishing a closer connect with the consumers

    Sachin pitches new brand message for Luminous

    By A Correspondent

     

    Luminous India has decided to go a step further with the launch of its latest television campaign and become a sought-after brand for power back-up solutions.

     

    In the new campaign cricketer Sachin Tendulkar, the brand ambassador for Luminous since 2010 is seen talking about Luminous’ legacy in illuminating lives. Through the new campaign, the company endeavors to depict the importance of power back up through a subtle yet heartwarming message by portraying the concerns of a child’s inability to study when there is no electricity in the house.

     

    The film elucidates a 6-year-old girl celebrating her birthday with her family and friends but worried about power cut instead of having fun with them. In place of eating the cake, she first picks up the candle on the cake and then runs towards her study table.  When the bewildered parents ask the young girl about it, she innocently answers saying that she needs it to study in case of a power cut later, making the situation embarrassing for the parents. At this point, Sachin Tendulkar appears with the message assuring the audience that the Luminous inverter and Battery gives long power back-up.

     

    Commenting on the latest ad film, Vipul Sabharwal, Managing Director, Luminous India, said, “Our presence in India for the last 28 years has given us an unparalleled understanding of the needs of our customers and we are convinced to be able to play an important role in their daily lives. Luminous has long being known for the trust it poses in its customers. Now, we want to step up and get closer to our customers. We have repositioned our brand, introduced new products and have a focussed approach towards our various businesses.”

     

    Elaborating on the thought process behind the campaign, Deepa Kirodian, Creative Head, Arms Communication, which is the creative agency behind the campaign, said, “Luminous came up to us with the idea that it wants to revamp its image in front of its customers and build a more solid bond with them. Being a power-backup solutions company, we had to think of power related issues that a common man faces everyday. The best part about this ad is that it is short and sweet but also hard-hitting.”

     

    The new TVC will be aired on various communication platforms including movies, Hindi news channels as well as Hindi movies, blockbuster movies and reality shows on mass channels. The new commercial will also be promoted on various digital spaces to give multi-media launch impact in the cities across the country.