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Tag: Lukup Media

  • The account will be handled out of the agency's Bangalore office

    Lukup Media appoints JWT as its ad agency

    By A Correspondent

     

    Lukup Media has announced the appointment of J. Walter Thompson (JWT) as their advertising agency. The account will be handled out of the agency’s Bangalore office.

     

    While multiple agencies were invited for the pitch, the JWT team’ work managed to capture the spirit of Lukup Media’s intent of revolutionising the content and entertainment space with game changing experiences.

     

    The campaign will be spearheaded by Senthil Kumar, Chief Creative Officer, JWalter Thompson. Outlining his perspective on this exciting brand Senthil said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

     

    JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

     

    Commenting on the appointment of JWT, Dhiraj Chadha, Head of Marketing, Lukup Media said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

     

    Elaborating on the new win, Joy Chauhan, Managing Partner, J Walter Thompson, Bangalore said, “Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability & personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery.”

     

  • Mukund is an MBA graduate from University of Lucknow, and holds a Master's degree in International Business from Indian Institute of Foreign Trade

    Mukund Sharma Joins Lukup Media as EVP

    By A Correspondent

     

    Lukup Media, India’s first converged TV and Internet access provider has appointed Mukund Sharma as its Executive Vice-President.

     

    At Lukup, Mukund will be heading the content, services and commerce verticals. Mukund is an industry veteran with over fifteen years of experience in the field of content management, business development, advertising, sales and strategy. Mukund is well-known for spearheading the content management team at Tata Sky. He started his career with Sahara India and has been associated with leading broadcasters like CNBC TV18, Ten Sports, and Tata Sky.

     

    Commenting on this appointment, Kallol Borah, Founder & Chief Executive Officer, Lukup Media said, “Mukund is an extremely valuable addition to our team at Lukup Media. Since ours is an IP platform,  we won’t be just delivering TV channels. We plan to go beyond that and offer services such as education, gaming, home security and other transactional services. With Mukund’s wide experience in content management, we are confident of creating interactive and engaging experiences for our customers across the country.”

     

    Mukund is an MBA graduate from University of Lucknow, and holds a Master’s degree in International Business from Indian Institute of Foreign Trade.

     

  • The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.

    Lukup Media & Warner Bros partner for India’s first on-demand TV channel

    By A Correspondent

     

    Bengaluru-based Lukup Media announced a partnership with Warner Bros Digital Distribution, through which the Studio’s newly released movies such as Gravity and The Hobbit: The Desolation of Smaug and a selection of new releases, catalogue titles and popular TV series will be offered to viewers via an on-demand TV channel. The Lukup Player will deliver a combination of live and on-demand content on Televisions and other devices people use to consume content.

     

    The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.

     

    Said Kallol Borah, Chief Executive Officer, Lukup Media: “We are very happy to partner Warner Bros. and bring a wide selection of popular and new movies and TV shows which will be available through India’s first on-demand TV channel. The channel will allow people to choose titles from their TV programme guide, pay for them and view them at a time of their choice.”

     

    Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros. Home Entertainment Group said: “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros.’ Digital strategy and we’re delighted to be working with Lukup Media, which will see a fantastic selection of both new and library movies offered to viewers in India”.