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Tag: Lufthansa

  • Showcases stories of travellers inspired by destination experiences, including the story of an Indian IT consultant who was inspired by New York to switch to a career in music

    Lufthansa inspires India to travel with its #LifeChangingPlaces campaign

    By A Correspondent

     

    Lufthansa has launched a new cross-media brand campaign in India, titled #LifeChangingPlaces. Following the brand’s philosophy of promoting open-mindedness, this campaign celebrates five real-life explorers who were rewarded with enriching experiences on their travels.

     

    Commenting on the strategic thought behind the campaign, Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa said: “Places can change people. They can inspire and motivate them to become more of who they are by opening them up to new experiences. At Lufthansa, we want to enable such experiences for everyone. That is the main goal of our brand campaign. As a premium international airline and a proud driver of globalization, Lufthansa remains committed to being a preferred travel partner to the global Indian who values quality, reliability and a sense of adventure.”

     

    Speaking on the launch of the latest phase in India, George Ettiyil, Senior Director Sales, South Asia, Lufthansa Group Airlines added: “As a travel market, India is constantly evolving and expanding at a tremendous pace. A growing number of travelers, from different industries, demographic groups and parts of the country, are now choosing international destinations in search of enriching experiences. Our latest marketing campaign lends support to our sales activities in India by reaching out to a new generation of would-be explorers to go on inspirational journeys with Lufthansa. We wish to serve as an enabler for a travel savvy Indian nation to pursue newer adventures and horizons in their quest for self-discovery.”

  • To manage all India-based PR activities for the Group’s subsidiary brands as part of a global agency network

    Value 360 to manage PR mandate for Lufthansa

    By A Correspondent

     

    Value 360 Communications has been appointed to drive the India PR mandate for the Lufthansa group. Under the mandate, Value 360 will plan, manage, and support all PR-related activities for the Lufthansa Group airlines – including Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines – in India as part of a global agency network created and managed by achtung!.

     

    Speaking on the mandate, Kunal Kishore, Founder and Director – Value 360 Communications, said: “We own the stories that we tell for our clients, which is why we are the preferred communications partner for brands across the business spectrum, be it emerging start-ups or domain-leading global organisations. We are proud to have secured the PR mandate for the Lufthansa Group in India, and are looking forward to collaborating with the global agency network to deliver justified value and tangible results that meet and exceed brand expectations.”

     

     

  • New TVC reflects the soul of Germany with a Heart of India

    Lufthansa unveils new TVC for Indian market

    Lufthansa Passenger Airlines has announced the launch of its first television commercial for the Indian market.India is the first and only Lufthansa market worldwide to have a local television commercial. Lufthansa is also the only international airline operating in India to launch a complete local television commercial for the Indian market.

     

    Reflecting the Soul of Germany, with a Heart of India, the new commercial from Lufthansa banks on the importance of family orientation in India and captures an endearing relationship of a grandfather and grandson to tell the story in a simple yet enticing way. The storyline set in Mumbai forms the landscape of the TVC and showcases the “Indian side” of the brand through a number of its product and service offering – Indian food, entertainment and Indian crew onboard. Unveiled under Lufthansa’s “Non Stop You” positioning, the new television commercial is delivered through the prism of Lufthansa’s “More Indian than you think” philosophy and aims to let the audiences discover the emotional and Indian side of the brand.

     

    Wolfgang Will, Director South Asia, Lufthansa, said, “Our presence in India of the last 50 years has given us an unparallel understanding of the needs of our customers and we are convinced to be able to play an important role in connecting our global customers with India and India with Europe and North America. We always evaluate our best products and services and introduce in India the ones we feel will be appreciated by our customers. We are sure the new commercial will help our Indian customers see the brand’s  “Indian” side and connect with the brand even more.”

     

    Sangeeta Sharma, Manager, Marketing & Communications, Lufthansa, said, “The brand Lufthansa is very strong in the Indian market in the rational space and is known for punctuality, precision, quality and efficiency. The brand has made huge progress towards embracing Indian culture & needs and adopting it in the way it delivers its products and services in the market. The new Lufthansa commercial for the Indian market clearly wanted to communicate best of both worlds – The Soul of Germany and Heart of India. In the new TVC, there is a playful intersection of traditional notions and the final pleasant discovery which has moments of warmth and delight as it unfolds. We want our audiences to see the “emotional side” of the brand and realize that there is an ‘Indian You” in Nonstop You and communicate that Lufthansa is actually more Indian than they think. The new commercial brings alive a story that at the end has an element of discovering something new and pleasant, over a more traditional perception.”

     

    The new TVC will be aired on various communication platforms including English news, movies, infotainment, biz news channels as well as Hindi movies, blockbuster movies and reality shows on mass channels. The new commercial will also be promoted on various digital spaces, cinema halls along with the print advertisement to give multi-media launch impact in cities including Delhi NCT, Mumbai, Bangalore, Chennai, Pune, Indore, Chandigarh, Ahmedabad, and Vadodara. The launch is also supported by online video, banners and a microsite.