By A Correspondent
Lufthansa launched its new #SayYesToTheWorld brand campaign in India, celebrating openness and curiosity. The campaign is about exploring a world of new possibilities and saying yes to the unknown.
Said Wolfgang Will, Senior Director, South Asia, Lufthansa German Airlines: “Lufthansa opens up the world to all explorers. With more and more Indians displaying a growing zest for exploring the world, the new campaign adds to our assurance of being ‘More Indian than you think’ and reaffirms our commitment to being a preferred partner to the Indian traveler,â€.
Meanwhile, the Lufthansa Group’s brand image has also been modernised. The new logo no longer bears the crane and is written completely in capital letters.