MxMIndia

Tag: Lucky Saini

  • Targets different consumer segments

    Sideways shoots 12 films for Meesho online

    By Our Staff

     

    Meesho, the online shopping marketplace,  has launched its latest campaign – ‘Arrey Waah!’

     

    Said Lucky Saini, VP & Head of Brand-Meesho:  “The inspiration of this campaign is Meesho’s mission to democratize internet commerce for everyone in India and the joy every shopper experiences when they can own what they desire”. IPL is India’s favorite sports entertainment event that presents an opportunity to tap into a newer and larger customer base, by showcasing how Meesho is driving accessibility and elevating customers’ online shopping experience. The objective of the campaign is to create an ‘Arrey Waah’ moment in the minds of the consumers by showcasing the discovery of the desired products at unheard of prices. The campaign underlines how Meesho is solving for the value seeking aspirational India.”

     

    Added Abhijit Avasthi, Co-founder, Sideways: “Meesho has set out to delight Indians across geographies and pop strata in an unprecedented manner. They truly want to democratize ecommerce. With the ‘Arrey Waah!’ campaign we hope to capture this joy that millions of people will experience thanks to Meesho. I believe the simplicity, the relatability and the level of localisation will build affinity with people everywhere. I think this is also the first time when a trio of A- list Directors – Rajesh Krishnan (Soda Films), Prashant Issar (Tubelight Films) and Ryan Mendonca (Bang Bang) – have come together as a team to partner with a brand and an agency to execute something at this scale.”

     

  • For strategic guidance and creative development

    Meesho moves (to) Sideways for brand-building

    By Our Staff

     

    Meesho, the online shopping site and e-commerce platform, has announced its partnership with Sideways for strategic guidance and creative development of their brand campaigns through the year.

     

    Said Abhijit Avasthi, Co-Founder, Sideways: “Meesho will be doing for a billion Indians what the incumbent e-commerce players have not been able to do even after many years – truly democratize the power of ecommerce for a billion Indians. We are excited about the opportunity and hope to build one of India’s most loved brands in the very near future.”

     

    Added Lucky Saini, VP & Head of Brand: “We are absolutely delighted to go Sideways. In Sideways, we have found the right partner during this hyper-growth phase of our journey. They truly are a different kind of agency with an integrated team of strategists, creative folks and technologists who understand internet businesses and the pulse of Indian consumers. Together we aim to build Meesho as one of the largest internet companies in India and a brand that people love.”

     

  • The agency will now handle marketing communications, campaign design and media planning

    Dentsu India Slingshot wins creative mandate for JBL and Harman Kardon

    By A Correspondent

     

    Dentsu India Slingshot has bagged the creative and media duties for Harman Kardon and JBL. As part of the mandate, the agency will now handle marketing communications, campaign design and media planning for the brands won.

     

    Simi Sabahaney

    Said Simi Sabhaney, CEO, Dentsu India: “It was music to my ears to hear the news of winning the communication and media mandate for both Harmon Kardon and JBL. We are proud to associate with them.”

     

     

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot added: “Harman Kardon and JBL are both iconic brands from the house of Harman. Winning the end-to-end media, communications and strategy mandate of both these brands is a big victory for us. It enables us to think holistically on brand building. We are extremely excited to partner with them on this journey. Our aim is to create iconic work that not just builds the brand but also propels the business forward.”

     

    Yogesh Nambiar

    Speaking on the partnership, Yogesh Nambiar, Head, Marketing, Harman India added: “We were on the lookout for an integrated agency that could manage the end-to-end marketing mandate for our key brands – Harman Kardon and JBL. In Dentsu Slingshot, we found a team that had the capabilities and unique business model to effectively manage these requirements. Our outlook for the coming future is bullish and we are excited to partner with Slingshot while we seek exponential growth for our business in India.”

     

     

  • The agency will handle all marketing communications

    Dentsu India Slingshot wins creative mandate for Melorra

    By A Correspondent

     

    Dentsu India Slingshot, a marketing solutions outfit from Dentsu India, has bagged the creative duties for Melorra. As part of the mandate, the agency will handle all marketing communications, campaign designs, media consulting and demand planning duties for the brand.

     

    Simi Sabahaney

    Commenting on this partnership, Simi Sabhaney, CEO, Dentsu India said: “This win means a lot to us. It gives us an opportunity to partner with an audacious, ambitious founder like Saroja. Melorra, with its well thought through design sensibilities, is poised to make the women of today fall in love with the idea of wearing jewellery every day. We look forward to creating some great campaigns with them.”

     

    Saroja Yeramilli

    Added Saroja Yeramilli, Founder and CEO, Melorra: “We, at Melorra, were looking for an integrated and a new-age solution thinking approach towards building our brand.  In Dentsu India Slingshot, we found a team that was well experienced not just in communication but also in media and strategy. Lucky and Kunal’s deep understanding of building digital-first brands convinced us that Dentsu India Slingshot was the right agency to partner with.”

     

    Kunal Dubey

    In a joint statement, Kunal Dubey, VP & Head of Business, and Lucky Saini, VP Digital & Marketing Solutions, Dentsu India Slingshot said: “Melorra is truly disrupting the jewellery category in India by its trend-inspired business model; and so is Dentsu India Slingshot with its platform-agnostic, solution-first approach in the advertising industry. In association with Melorra, we see an opportunity to build a digital-first and extremely relevant brand for the independent and modern millennial Indian women. We have also adopted the role of their extended marketing team by partnering with them on all aspects. We will now be working on their brand strategy, long term communication plan, media analysis and content strategy.”

     

     

  • Kunal Dubey, Lucky Saini to lead Division as Country Heads

    Dentsu launches marketing & digital solutions enterprise, ‘Slingshot’

    By A Correspondent

     

    Kunal Dubey
    Lucky Saini

    Dentsu India has announced the launch of Dentsu India Slingshot. To be led by Kunal Dubey and Lucky Saini as country heads, the agency will provide specialised marketing and digital solutions in the areas of digital strategy, brand play book and media play book. It will also design and develop communications roadmap and advertising campaigns for clients across platforms.

     

    Simi Sabahaney

    Said Simi Sabahaney, CEO, Dentsu India: “Yes, it was apparent that we at Dentsu India needed to go beyond our current expertise. We needed to enhance our offering to our clients by providing them with solutions that were geared for new-age platforms. When I met Lucky and Kunal, I could sniff their ambition, hunger, passion, knowledge and above all the two different skill sets they could bring to the table. The duo was too potent to be ignored! And thus, began the journey of Dentsu India Slingshot.”