MxMIndia

Tag: Lucknow Super Giants

  • To strengthen the brand perception of the automotive lubricant

    Havas facilitates partnership between Valvoline & LSG

    Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has facilitated a tie-up between IPL team Lucknow Super Giants and Valvoline as its Official Lubricant Partner.

    Said Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins: “Evidently, cricket holds a significant place in Indian culture, with millions of passionate fans across the country. The IPL, with its colossal viewership and widespread popularity, serves as a prime platform for Valvoline to amplify its brand identity. Partnering with a property as popular as the IPL enables Valvoline to extend its reach to various segments of its target audience, including dealers, mechanics, and other key stakeholders within the automotive industry. The collaboration emphasizes Valvoline’s commitment to quality, performance, and innovation in automotive lubricants. This partnership not only enhances brand visibility but also fosters deeper engagement and loyalty among consumers, solidifying Valvoline’s position as a trusted and influential player in the market.”

    Added Col. Vinod Bisht, CEO, Lucknow Super Giants: “We are thrilled to join forces with a distinguished brand like Valvoline, a true leader in the lubricant market. Valvoline’s unwavering commitment to excellence mirrors our own relentless pursuit as a team. The shared synergies between Valvoline and the Lucknow Super Giants are unmistakable – as we are driven by a common goal of achieving recognition as performance-driven and passionate champions. This partnership, orchestrated by Havas Play, exemplifies the essence of brand relatability and a value-driven proposition.”

    Talking about the collaboration, R. Venkatasubramanian, President – Investments, Havas Media India and MD, Havas Play said: “Leveraging Havas Play’s expertise in experiential marketing and content creation will serve to amplify the reach and impact of this collaboration. By harnessing its proficiency in crafting immersive brand experiences, we will create compelling narratives around the partnership, resonating with fans both on and off the field. Through innovative storytelling and captivating content, Valvoline will cultivate deeper connections with the audience, ensuring that the brand experience extends beyond traditional advertising avenues.”

  • Whatta Sunday it was. And we couldn't not have asked this question to Dr Bhaskar Das in the May 22 edition of Das Ka Dum. 

    Das ka Dum by Dr Bhaskar Das | We now know who the four qualifying teams are in IPL 2023? Your views on those who made it, and those who lost out?

    Bhaskar DasWhatta Sunday it was. And we couldn’t not have asked this question to Dr Bhaskar Das in the May 22 edition of Das Ka Dum. 

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. We now know who the four qualifying teams are in IPL 2023? Your views on those who made it, and those who lost out?

     

    A. Yes I loved most of the games this year’s IPL due to a number of reasons. First, some of the games went down the wire and the excitement was equivalent, if not more, to some thrilling OTT shows. Secondly, this year is unique where even a panipuri seller (once upon a time) or a child from a poor family of a gas cylinder employee father could be a leading run-scorer in two teams. The earnings from IPL games have changed the fortunes of their families. So, IPL isn’t just a game for entertainment. It’s also an economic transformation engine for some people. I am referring to Yashasvi Jaisawal of RR and Rinku Singh of KKR. Their stories are so inspiring and it proves that if one has talent, one can excel.

    I know I am not adhering to your core question but could not resist the temptation of sharing my thoughts on this year’s IPL.

    The first three qualifying teams deserved to be there as they were consistent in their performances. The real dark horse is MI- the fourth qualifying team, but they earned it by their own merit which flourished a tad late. The teams at the bottom are consistent in non- performance. The other teams lacked consistency in performance like KKR, RR and Punjab Kings. Inconsistency happens when the team performance is over-dependent on a few stars as in case of RCB. It’s a team game. The team must have one solid power play batsman and a bowler, one middle level batsman who can build partnership, a pinch hitter for the last 2/3 overs and a good spinner. The team which has mix of these qualities is GT who has an Indian coach who acts like a FIFA coach ie he is so passionate to dynamically guide the team. And of course an inspiring leader/ captain.

    Any of the four teams can be this year’s IPL winner, as a lot depends on the ground conditions and on that day how the team plays. As they say, in T-20 a team is as good as the last game.