MxMIndia

Tag: Ltd

  • As a pioneer of Indian curry in Japan, the company is spearheading a campaign to thank the Indian people for curry

    Nakamuraya unveils #CurryDhanyavaad campaign

    By A Correspondent

     

    Nakamuraya Co., Ltd., operator of the Nakamuraya curry restaurant in Japan, is commemorating the 90th anniversary of Japan-India Friendly Exchanges and the company’s Indian-style curry with ae “Thank you for curry” campaign. Ahead of the campaign, the company had placed a billboard in Gurugram saying “Thank you” in Japanese.

     

    Over the past 90 years, curry has become a staple of the Japanese diet. Now, more than 6 billion helpings are served annually. As a pioneer of Indian curry in Japan, the company is spearheading a campaign to thank the Indian people for curry. The curry was introduced to Nakamuraya by Indian freedom fighter Rash Behari Bose.

     

    As part of the two-part campaign, that is scheduled to run till September 30, the company will first launch a site (http://curry-arigato.jp) that collects images with the hashtag, “#CurryDhanyavaad”, to show Japan’s appreciation for curry to people in India. Diners who post pictures along with the hashtag on social media at one of the company’s restaurants or one of several other curry restaurants in Japan also taking part in the campaign will receive a sticker depicting curry and the campaign hashtag.

     

    Later, a portion of proceeds raised during the campaign will be donated to the Japan-India Association. In doing so, the company hopes to contribute to the continuing growth of relations between the two countries.

     

    The advertising campaign is reportedly initiated by Dentsu and MSLGroup is the PR agency handling the account. There is no one from Nakamuraya representing the country in India, and according to the PR agency the company has no stated plans to enter India.

     

  • This expansion plan will be majorly driven by digital marketing

    Mirum India wins digital mandate for Banjara’s

    By A Correspondent

     

    Banjara’s, the herbal beauty care brand, has awarded the digital duties to Mirum India. Banjara’s has been a fast growing FMCG player in the beauty care segment with 60+ products in its portfolio under skin &hair-care. So far the brand has been operating predominantly in the South India, but from this fiscal year wants to aggressively target the Rest of India markets. This expansion plan will be majorly driven by digital marketing.

     

    As part of the digital mandate, Mirum India will manage all the social media platforms and create new digital touch points for Banjara’s, with focus on brand building. Mirum India will also be offering media buying services as part of the mandate. This account was won following a multi-agency pitch.

     

    Ramesh Vishwananthan

    Ramesh Vishwananthan, Managing Director, Vishal Personal Care Pvt., Ltd., said, “We are aggressively looking at expanding our footprint outside South India with digital leading the way. We were looking for partner rather than an agency, who would understand our ambitions. Mirum India with their diverse understanding of the digital landscape, fitted the bill. We are excited about this new partnership.”

     

     

     

    Hareesh Tibrewala

    Hareesh Tibrewala, Mirum India, Joint CEO, Mirum India, said “Banjara’s is one of the fast growing FMCG players in South India with a very ambitious brand DNA. Mirum recognises this and brings to the table its vast Indian & Global expertise in digital shopper marketing. I’m glad we’re the ones Banjara’s has put their trust in. Together we look forward to take the brand to the next level.”