MxMIndia

Tag: L&T Realty

  • Puts the spotlight on trust and relationships

    Contract Advertising shoots new film for L&T Realty

    By Our Staff

     

    L&T Realty has launched a new campaign film conceptualised by Contract Advertising. The film puts the spotlight on trust and relationships.

     

    Said Ayan Chakraborty, EVP & General Manager, Contract Mumbai: “When we spoke to customers of L&T Realty, we found that there is almost a kind of blind faith that they equated with the brand. They felt they could trust the brand with their eyes closed. Because L&T always pleasantly surprised them with the product and the service at every step of the way. This is what sparked off the thought for this narrative.”

     

    Added Rahul Ghosh, SVP & ECD, Contract Mumbai: “The genome of trust doesn’t come from promises made on legal paper. Trust is built brick by brick. By people, behaviour and interactions. And L&T Realty’s legacy of trust is brought alive in a tale of what it means in people’s lives. In a category dominated by fuzzy make-believe worlds, we went back to good old storytelling that told a tale of trust that is far beyond the world of square feet.”

     

  • Mirum has had a nine-year association with Salesforce as its Gold Consulting Partner

    Mirum to provide martech services for L&T Realty

    By A Correspondent

     

    Mihir Karkare

    L&T Realty from the Larsen & Toubro Group has appointed WPP digital agency Mirum India as the marketing automation services partner.

     

    L&T Realty is a real estate development company with residential, commercial and retail projects across West, South & North India. Mirum India, a Salesforce Gold Consulting Partner, will be responsible for providing managed services for Salesforce Marketing Cloud, the globally preferred 1:1 digital marketing platform.

     

    On winning the account, Mihir Karkare, Executive Vice-President, Mirum India, said: “Mirum India is the go-to Salesforce partner for Marketing Cloud Services and has been the pioneer in the marketing automation space with almost a decade of experience. We are excited to win the L&T Realty business and look forward to providing flawless martech services.”

     

    Mirum is a Salesforce Gold Consulting Partner, with over nine years of association with Salesforce and 100+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama & DMP.