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Tag: Lowe Lintas + Partners

  • IPG declared Network of the Year; HUL is Advertiser of the Year

    Lowe Lintas + Partners dominates at APAC Tambuli Awards

    By A Correspondent

     

    The 9th edition of Asia-Pacific Tambuli Awards, hosted in Manila (The Philippines) was dominated by Lowe Lintas + Partners, India that won ‘Agency of the Year’ for the second year running. The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, 2 Grand Prix, 14 Golds, 3 Silvers, and 1 Bronze.

     

    With this feat, Lowe Lintas + Partners put up an unprecedented performance for any agency at the Asia-Pacific Tambuli Awards, and tripled their own tally vs. last year.

     

    Driven by the agency’s performance, Lowe Lintas + Partners’ holding company, IPG was named Network of the Year while Hindustan Unilever Ltd. was declared the Advertiser of the Year. In all, Mullen Lowe Group bagged a rich haul of 33 metals in the final tally.

     

    The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value— brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

     

    Vikas Mehta

    Commenting on the achievement, Vikas Mehta, CMO, Lowe Lintas + Partners said, “Given our focus on effectiveness and brand building philosophy of doing-well-by-doing-good, Tambuli remains a special award for us. Agency of the Year, two years in a row is humbling. We have our clients and the Tambuli jury to thank. I’d like to congratulate the University of Asia & Pacific for another successful edition of the Tambuli Awards.”

     

    Lowe Lintas + Partners picked up these awards for their work across a large spectrum of brands including Havells, Tata Tea, Kissan, Lifebuoy, Clinic Plus and Kan Khajura Tesan.

     

    S Subramanyeswar

    Sharing his excitement on the rich haul, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said, “What we have achieved this year is truly special, and we have the jury to thank for acknowledging our work. We have been perfecting our performance across effectiveness awards consistently and our achievement at Tambuli is testimony of the unmatched competence that we had been dreaming of for some time.”

     

  • Other than being the Agency of the Year in the Effectiveness category, the agency has bagged a total of 10 awards comprising 4 Silver and 6 Bronze trophies

    Lowe Lintas + Partners scores again on the Effectiveness roster, Agency of the Year at AMES 2015

    By A Correspondent

     

    The results of the Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 released Wednesday evening see Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising 4 Silver and 6 Bronze trophies.

     

    In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.

     

    The awards tally of Lowe Lintas + Partners includes:

     

    Commenting on the performance put up by the agency, Joseph George, CEO, Lowe Lintas + Partners said: “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!”

     

    Sharing his comment on the win, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said: “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”

     

  • To help nurture the brand's unique identity and make it synonymous with smart shopping for New age (Mobile first) customers

    Zopper ropes in Lowe Lintas & Partners to handle its creative mandate

    By A Correspondent

     

    Zopper, leading hyper-local mobile marketplace has appointed Lowe Lintas & Partners as its creative partner. Lowe Lintas & Partners has been chosen following a best in-class multi-agency pitch to help Zopper expand its presence across multiple cities and become a brand that is analogous to hyper local mobile shopping.

     

    Speaking on the announcement, Neeraj Jain, Co-founder and CEO, Zopper said, “We couldn’t have found a better agency than Lowe Lintas & Partners to understand our target market opportunity. The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic capabilities, planning, clutter breaking communication and a team with vast and varied experiences, the agency will facilitate Zopper in becoming a veritable leader in this domain.”

     

    Naveen Gaur

    Naveen Gaur, President, Lowe Lintas & Partners said, “We are very excited in partnering Zopper on their brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. Zopper is a superbly innovative platform which can potentially be the preferred route for shopping by new-age, tech-savvy consumers. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand.”

     

    Zopper has pioneered the concept of hyper local marketplace. ROPO i.e. Research Online Purchase Offline has created ripples in the Indian market, and has already garnered the attention of the internet-empowered and price-sensitive Indian consumers. This has fuelled the growth of hyper local markets. In such a scenario, Zopper is leaving no stone unturned in helping users to find the best local deals by providing them impeccable pricing and product comparison services. The company now aims to activate expansion on an accelerated pace pan India and is taking definite steps to successfully execute its plan on the back of steady advertising and marketing progress.

     

  • #TogetherOnline is an effort to empower women in India with the knowledge of Internet

    Google unveils #TogetherOnline for first-time women users

    By A Correspondent

     

    Reports show that only 1/3rd of the total Internet population in India are women and this gap is expected to grow with growth in Internet users. In Nov 2013, Google India launched Helping Women Get Online with the objective of reducing the Internet population gender gap in India. Earlier this year, Google India launched the digital leg of the HWGO campaign to encourage Internet users to step up and help a women get on the Internet and understand how she can use the web to get ahead in life.

     

    The Internet has completely transformed the way we live our lives. Everyday people are discovering new opportunities and finding newer and better ways of doing things on the web to get ahead in life. #TogetherOnline is an effort to empower women in India with the knowledge of Internet and how they can use it do different things in their daily lives. To take this concept further, Google India along with Lowe Lintas Delhi conceptualized a film to inspire young, Internet-savvy people to help their mothers explore a whole new world – that of the Internet. The film highlights the innocent fear of the first day of stepping into a new world.

     

    Commenting on the new campaign, Sandeep Menon – Director, Marketing, Google India said, “While there is low awareness about the benefits of Internet amongst women in India, but there are many who want to get online to succeed in life. We’re working with various partners to help spread awareness about the benefits of being online amongst women. And today, we’ve launched a new film to inspire young digital natives to bring their mothers online. There are large number of educated women in India with internet access in their households, but they still do not use the internet. We are making an appeal to their children to hold their mom’s hand as she discovers a new world online.”

     

    The film is based on a relationship between a mother and a daughter and captures the moment of realization of how at times our parents really need our support to learn and discover new things. Busy youngsters don’t have the time or energy to teach or guide their mothers when it comes to something as alien as the digital world. The only way to connect to them was to tap into an idea that could move them. The task was to capture the correct emotion that would drive young people to give back whatever they could to their mothers. This insight was used as the key trigger. A kid’s first days at school has an emotional similarity with mother’s first days on the Internet – the nervousness, the hesitation, the alien environment, it’s the same. This realisation forms the basic premise of the script.

     

    Sharing his perspective on the thought process, Amer Jaleel, National Creative Director, Lowe Lintas + Partners said, “We wanted to encourage hand-holding. Our target is the internet-savvy young, who often get easily discouraged when they have to take someone through the basics of online. The barrier is this thought that runs through our heads – ‘Mom don’t worry, tumse nahi hoga, I’ll come and do it’. We wanted to present the reward of not giving up, going through with the teaching and converting them into independent onliners.”

     

    Commenting on the campaign, Naveen Gaur, President, Lowe Lintas said, “#TogetherOnline is the first campaign from our association with Google and soon you will see a lot more work in the coming months on various other projects. This campaign gave us a unique opportunity to present mother-daughter relationship in a really different way. It’s beautiful to see how roles are reversed as we grow up and as our parents grow old. They need as much support and patience from us as we demanded out of them when we were young. I hope that we manage to motivate the younger generation to spend some time with their mothers and help them break the barrier of initiation into this somewhat intimidating world of Internet.”

     

  • Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings – a primary consumer benefit of LED lamps

    Lowe Lintas unveils new campaign for Havells LED

    By A Correspondent

     

    The LED Lights product category has become too cluttered of late with a number of brands unveiling campaigns around the same. Brands like Philips, Syska, Eveready etc have outlined huge budgets to promote products and their associated advantages. Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings – a primary consumer benefit of LED lamps.

     

    Last year, Havells came up with “Gift an LED” campaign during the festive period. It helped in setting up Havells LED as an ideal gift for the season. This time around they are back with a new campaign which talks about how one can light up other people’s lives using Havells LED.

     

    The new campaign developed by Lowe Lintas Delhi showcases the complete LED range offered by Havells. The communication is based on the simple human insight that when we save money, we tend to become more giving and lend a helping hand to others.

     

    Explaining the rationale behind the campaign, Vijay Narayanan, VP Marketing, Havells India Limited said, “The objective of the new campaign was to build an emotional connect with the consumers while communicating the savings benefit of LEDs. In addition to that we also wanted to showcase the wide range of LED products that Havells has to offer.”

     

    The new television campaign shows the key protagonists helping those in need by using Havells LED lights. Real life situations that lights up the heart and soul were created. Situation 1 – a little girl lends a helping hand to a poor kid to study in the night by keeping her LED lamp switched on through the night. Situation 2 – A shop owner volunteers to help a woman who happens to be waiting for someone outside his shop by switching on the LED lights in his shop. Situation 3 – a CEO of a company brings happiness to two young girls who are playing at an open space outside the office.

     

    Throughout the three TVCs, the core thought is beautifully summed in the campaign with the thought – ‘Jab bill chhota hota hai, toh dil bada ho jaata hai’.

     

    Amer Jaleel

    Speaking about the campaign, Amer Jaleel, NCD, Lowe Lintas + Partners said: “Havells tries not to tell its loyalists why they should buy a Havells. Unlike the other brands who make a ‘sensible’ ‎or ‘savings’ pitch to their consumers, Havells helps you discover what you can do with a Havells LED. So we are telling stories of how people can share light and go beyond the obvious benefits of saving electricity. That’s what will build the overall brand franchise for Havells – Happy Lighting.”

     

    Adding his views, Shriram Iyer, Executive Director – Creative, Lowe Lintas said, “The campaign idea “bijli bachaiye, roshni failaiye” allowed us to tell simple stories of how people can touch the lives of others in need through light. Generosity comes from prosperity – is a guiding principle for this idea and the life incidents that follow.”

     

  • Global Effie Index 2015 – Agency ranks #1 in India | #1 in APAC | #3 in the world

    Lowe Lintas does it in 2015 too!

     

    By A Correspondent

     

    The 2015 Global Effie Index was released last week and Lowe Lintas + Partners, India was declared the Most Effective Agency in India and in Asia Pacific. And #3 in the world! The agency was #1 in India and Asia Pacific in 2014 too.

     

    Rank

    INDIA TOP 5

    APAC TOP 5

    GLOBAL TOP 5
    1 Lowe Lintas + Partners, India Lowe Lintas + Partners, India Sancho BBDO, Columbia
    2 Ogilvy & Mather Pvt Ltd Ogilvy & Mather Pvt Ltd FP7/DXB
    3 McCann Worldgroup, New Delhi FCB New Zealand Lowe Lintas + Partners, India
    4 Publicis Communication Colenso BBDO/Proximity New Zealand Ogilvy & Mather Pvt Ltd
    5 DDB Mudra Group Whybin\TBWA FCB New Zealand

    (Source:www.effieindex.com)

     

    Into its fifth year, the Effie Effectiveness Index identifies and ranks the most effective agencies, marketers and brands by analyzing finalist and winner data from more than forty national & regional Effie Award competitions. For the 2015 rankings, it compiled over 3,100 worldwide Effie winners and finalists between January 1, 2014 and December 31, 2014.

     

    Joseph George

    Infact, Lowe and Partners too, for the first time ever broke into the Top 5 in the Network Ranking. It was ranked # 4 globally.

     

    Sharing his views on the achievement, Joseph George, CEO, Lowe Lintas + Partners, India said, “Ofcourse I am delighted. It ain’t easy to do this 2 years in a row. I am happy just seeing this as a reaffirmation yet again and most so for own selves, of the type of work we want to do, like to do and are good at!“

     

     

  • He would be reporting to Joseph George, CEO of Lowe Lintas + Partners, India

    Hari Krishnan appointed CEO of Lowe LDB Sri Lanka

    By A Correspondent

     

    Lowe and Partners Worldwide has announced the appointment of a new CEO for Sri Lanka. Hari Krishnan, a former protégé of Lowe Lintas has been appointed the CEO of Lowe LDB Sri Lanka. He would be reporting to Joseph George, CEO of Lowe Lintas + Partners, India.

     

    Hari Krishnan

    Hari Krishnan joins the agency from GREY where he was the Sr. Vice President & Business Head for South. His new mandate would be to drive Lowe LDB Sri Lanka into being a leading creative powerhouse in the country. The only “Superbrand” in the Advertising category in Sri Lanka, Lowe LDB manages a diverse portfolio of brands across various categories from Detergents to Insurance to Telecom. The agency was also the most awarded agency at the Effies in 2013 and together with Unilever is the most awarded partnership in the history of Effies in Sri Lanka.

     

    Commenting on the appointment, Joseph George, CEO of Lowe Lintas + Partners, India said, “It’s good to have Hari back into our fold after all these years. Having learned the nitty-gritty of the business since his formative days at Lowe coupled with his vast exposure across other agencies in senior roles, Hari Krishnan is perfectly placed to lead the agency in Sri Lanka. Over the last five years, Sri Lanka has seen high GDP growths and the country is at an exciting inflection point now.”

     

    Sharing his views on making a return to his alma mater, Hari Krishnan said, “I started my career with Lintas in India in ’96-97 and learnt my fundamentals from the great University of knowledge that is Lowe Lintas. So I’m extremely happy and thrilled to be back. It’s a homecoming of sorts in that sense. It’s an honour and a challenge to lead such an operation and I’m really looking forward to partnering the young, talented team there in driving the philosophy of ‘Populist Creativity’ and taking Lowe LDB to greater heights.”

     

    Hari Krishnan has almost two decades of work experience; nearly all of it in advertising besides a stint as Vice President, Marketing with Star TV. He has experience across multiple categories/consumer segments, in leading large multi-functional teams and in leading a P&L operation to success. In his last job at GREY India as Sr. Vice President & Business Head, Hari spearheaded the transformation of the agency operations in South including leading the agency to a spree of new biz acquisitions including DELL India, ITC Foods, Stovekraft, Fortis Healthcare amongst others.

     

  • The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway

    Lowe Lintas + Partners announces second edition of its apprenticeship program – LLAP 2

    By A Correspondent

     

    Lowe Lintas + Partners has announced the rollout of the second edition of its training program – Lowe Lintas Apprenticeship Program in India.

     

    As one of the leading communication agencies in the country, Lowe Lintas + Partners has always supported unique training and recruitment initiatives that aims to broaden its already diverse talent pool. Thus was launched a unique 18-month training program in August 2012 known as the Lowe Lintas Apprenticeship Program (LLAP). The objective of the program is to seek out the oft-overlooked talent available in non-metro cities, identify those with potential and give them the opportunity to succeed in the marketing communications industry. In the first edition, the agency reached out to eight cities across India and received enrollment from about 3000 students. In fact, the apprentices from the first batch of LLAP are currently working as full-time employees across various divisions in the company and are shaping their careers as advertising professionals.

     

    Building on the success of LLAP 1, the agency plans to broaden the initiative by visiting more colleges for the second edition of the program. Thus Lowe Lintas + Partners has moved off the well-trodden path of recruiting from ranked B-Schools, and approach Institutes and Colleges in smaller cities that are making a name for themselves on the parameter of educational excellence. These colleges are evaluated basis the faculty and management focus on the overall development of the student, the opportunities for self-expression provided, and where students are focused on achieving excellence, rather than a singular emphasis on placements. Graduate students with backgrounds as varied as Geology, Zoology, Computer Science, Physics, Commerce, Dentistry, Management, Economics, Engineering and Journalism apply for this program.

     

    The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.

     

    Joseph George

    Sharing his views on the program, Joseph George, CEO, Lowe Lintas + Partners said, “This is an important and exciting talent initiative for the Lowe Lintas + Partners, which is investing a significant amount of time and resources in this course. The program is intensive, practical, and represents an absolutely unique opportunity to tap into the tremendous potential of the smaller cities of India. The group of students finally selected represent extreme diversity – different academic pursuits, varied socio-economic backgrounds, they all come from different parts of the country, their personalities and interests are divergent. But what is common is the hunger to achieve, the willingness to put their all into this program with the unshakeable belief that they will succeed.”

     

    Michelle Suradkar

    Of the total applicants, 25 students will get a chance to train for 18 months at Lowe Lintas + Partners. “Apprentices receive training on a wide range of topics related to creative thinking, branding, consumer insight generation, advertising appreciation, and design. These classroom sessions combined with reading assignments, live projects, immersion stints and hands-on experience on live accounts, ensures a packed 18 months,” added Michelle Suradkar, HR Director, Lowe Lintas + Partners.

     

    Basis their performance and ability to excel on the job, the Apprentices stand a chance to secure a permanent job at Lowe Lintas + Partners. During their apprenticeship the students will be provided with a stipend along with accommodation in Mumbai.

     

    After visiting Aligarh University a few days ago, the next stop on the selection tour is Bhubaneswar where the agency has already received enrollment queries in excess of 2000 students. Selections will happen between the 8-11th  of December. The agency is expecting enrollments to the tune of 5000 students for the second edition of the program.

     

    The final rounds of selection will be conducted in April and May 2015 through panel interviews with business and creative heads of the agency.