MxMIndia

Tag: Lowe Lintas Mumbai

  • With Anil Kapoor

    Lowe Lintas unveils campaign for Dosti 1 Mumbai

    By Our Staff

     

    Lowe Lintas Mumbai unveils an advertising campaign in partnership with Dosti Realty for its latest Dosti 1 Mumbai project. The campaign features actor Anil Kapoor.

     

    Commenting on the campaign, Anuj Goradia, Director of Dosti Realty, said: “Our mission was to create an exciting opportunity for homebuyers across the Mumbai Metropolitan Region to become a part of this grand township project. I am extremely pleased with the distinctive campaign that has emerged from our partnership with Lowe Lintas, our strategic marketing and sales partner, The Guardians Real Estate Advisory, and our enduring brand ambassador, Anil Kapoor. I believe this campaign will establish new standards in the real estate sector.”

     

    Added Likhit Pamarti, CMO of The Guardians Real Estate Advisory:  “The Guardians aims to make a significant impact in the real estate arena with the launch of Dosti 1 Mumbai. To achieve this, we embarked on creating a bold campaign that celebrates the emotions of homebuyers, reaching across the Mumbai Metropolitan Region with a well-planned media blitz. We relied on Anil Kapoor’s timeless charisma to infuse an effortless sense of trust and reliability into the campaign, aligning perfectly with Dosti Realty’s long-standing image of trust and transparency cultivated over several decades. I am delighted to say that the campaign has shaped up beautifully, and I am confident that the launch of Dosti 1 Mumbai will be a resounding success.”

     

    Sharing the enthusiasm on the launch, Sagar Kapoor, CCO, Lowe Lintas said: “When we received the brief from Dosti. It was very clear from day one to us that the Dosti 1 Mumbai is one of its kind and a unique project. The challenge therefore for us was to derive a campaign which would break the clutter in the category and something that people are not used to seeing. With Anil Kapoor the campaign development therefore became a lot more interesting for us. As it allowed us to conceive the idea that made it seamless to connect both Anil Kapoor and Dosti 1 Mumbai as both have the unique qualities and offering to the consumers and viewers.”

     

  • Campaign is conceptualised by Lowe Lintas Mumbai

    Bayer launches multivitamin Supradyn Immuno

    By Our Staff

     

    Supradyn Immuno+, the multivitamin brand Supradyn from Bayer, was recently launched through an innovative educational campaign. Conceived by Lowe Lintas, the campaign is rooted in the growing importance of immunity boosting in an age of new infections.

     

    Said Sandeep Verma, Country Head, India, Bayer Consumer Health Division: “The Covid-19 pandemic has caused consumers to reset their focus, making immunity key for every household. This presented a need for an authority to come in and help simplify and educate how people could ensure maximum immunity. The launch of Immuno+ marks an important milestone for Supradyn which in its six-decade-long rich legacy has been helping consumers make self-care more accessible.”

     

    Added Tasneem Ali, Executive Director, Lowe Lintas: “We are delighted to be a part of the launch of Supradyn’s Immuno+, a milestone, that brings to light a timely conversation around boosting immunity in a simple yet memorable form. Our take on the brief from get-go was to create a campaign that not only educates our audiences but also gives them a first-hand solution. The light-hearted film will make the consumer stop and reflect on ways to achieve 100% immunity confidence.”

     

  • Conceptualised by Lowe Lintas

    Axis Bank rolls out new campaign to reinstate brand philosophy

    By Our Staff

     

    Axis Bank launches its new campaign to reinstate its brand’s philosophy ‘Dil Se Open’ conceptualised by Lowe Lintas Mumbai. Axis Bank in 2020 launched its ‘Dil Se Open’ brand philosophy by narrowing barriers between a customer and the bank.

     

    Commenting on the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank said: “In 2018, while speaking to our customers and our employees, we discovered that what really differentiates Axis Bank is its ‘customer centricity’! This unique value proposition inspired our national campaign in 2020 – Dil Se Open. Following up on the earlier campaign, we have come up with a refreshing thought where we answer the question ‘What value does being Dil Se Open bring to you (our customers)?’  – the campaign is part of a humble journey where we only aspire to strengthen and deepen our emotional connection with our customers, and build on the trust enjoyed by Axis Bank, in a distinctive manner.”

     

    Added Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas: “Over the last two years, we have seen the Dil se Open campaign being truly owned by Axis employees. We have heard so many employee stories inspired by our last campaign which in turn have inspired stories for this year’s campaign. Long may this virtuous circle continue.”

     

  • The film brings alive Hershey's positioning of #DipthemomentinHershey's

    Lowe Lintas salutes kids in Hershey’s new campaign

    By Our Staff

     

    Hershey’s has launched a campaign in which it salutes and embraces children who spent the series of lockdowns patiently by staying indoors. Conceived by Lowe Lintas Mumbai, the film brings alive Hershey’s positioning of #DipthemomentinHershey’s and being #BetterTogether while being #HappyatHome.

     

    Speaking about the campaign, Sarosh Shetty, Marketing Director, Hershey India said: “The lockdowns have been difficult for parents. It has made every parent wonder how they will juggle office meetings, household chores and their kid’s needs at the same time. To everyone’s surprise, children have proven to be a strong pillar of support throughout this challenging phase. This film is a tribute to our little champs, who not only faced every situation with a smile, but also inspired us to keep going – in their own sweet and endearing way. They have helped us create more ‘moments of goodness’ in our everyday lives, which is what brand Hershey’s stands for – it is about celebrating the simple moments of bonding with our loved ones. We hope this film brings that alive for our consumers.”

     

    Commenting on the film, Joshua Thomas, Executive Creative Director, Lowe Lintas added: “Some of the sweetest moments in life are the ones spent with the ones we love, and the bright spot in this otherwise gloomy lockdown was just that. Hershey’s has always stood for precious moments of togetherness and this ad is another expression of that.”

     

  • The campaign film depicting some of the 'the slice of life' situations of a family man

    Lowe Lintas asks for our ‘Attention’ in ICICI Pru’s new campaign

    By A Correspondent

     

    ICICI Prudential, the leading private Life Insurance companies, has launched its new offering – the All-in-one Term Plan. And for this, Lowe Lintas Mumbai has conceived a campaign film depicting some of the ‘the slice of life’ situations of a family man.

     

    Speaking about the campaign, Shantanu Sapre, Executive Director, Lowe Lintas said: “With ICICI Pru Life’s campaigns we’ve always been inspired by everyday real-life observations. This campaign is no different. It resonates with the current sentiment of the country where every single person is paying extra ‘attention’ to all aspects to do with the safety of his/her family. Conceptualised and scripted by Navin Chawla & Abhishek Dey, the touch of using a kids’ voice in a sing-song manner of storytelling will not only to break clutter, but also contextualize the word ‘attention’ with the right sentiment, emotion, and action towards choosing iProtect Smart – the all-in-one term plan.”

     

     

  • The campaign has been created by Lowe Lintas

    Axis Bank promotes its ‘Full Power Digital Account’

    By A Correspondent

     

    Axis Bank has launched a new full-feature savings account that can be opened digitally/ Axis Bank promotes this ‘Full Power Digital Account’ in a campaign conceived by Lowe Lintas Mumbai.

     

    Said Asha Kharga, EVP & Group CMO, Axis Bank: “The Full Power Digital Account is an innovation in its truest sense because it opens up the entire world of digital banking for the consumer. This innovation is a marker of our OPEN philosophy. Conventionally, digital accounts have always been pitched as savings accounts. However, in a post-Covid world, where consumers are embracing digital in a big way, as banks we need to offer solutions that solve for consumer needs. Hence instant debit cards for online shopping, paying of school fees, buying all kinds of insurance under one roof, getting business loans, short-term/long-term investment solutions need to be addressed for consumers under one roof. With the launch of the Full Power Digital Account, we open up more than 250 banking products and services to customers within the safety of their homes.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas, added: “In these difficult times, it is heartening to hear that it isn’t all bad news. That it hasn’t just been the numbers that are rising, that also increasing at a steady rate, are examples of our resilience. This is why we feel the film, conceived by Joshua Thomas and Katya Mohan for the Full Power Digital Account is a timely one. Because it draws upon examples of our resilience to arrive at a whole new zero-compromises, safe way to bank. By using examples which are familiar, recognizable and relatable – our intention is to seem as appealing, practical and easy to adopt to the first-time user, as we would to the seasoned online payments and banking customer. Which is after all, what lies at the heart of being Dil se Open.”

  • The hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes

    Lowe Lintas & Mogaé gather support for Punjab cops

    By A Correspondent

     

    The Punjab Police has collaborated with Lowe Lintas Mumbai and Mogaé Media and unveiled a campaign to motivate the force and displays their collective strength. With #MainBhiHarjeetSingh and #MainBhiPunjabPolice, the hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes.

     

    Sagar Kapoor

    Talking about the campaign, Sagar Kapoor, CCO at Lowe Lintas, said: “The Punjab Police campaign had us shocked, in tears and inspired at the same time. Helmed by the story of Harjeet Singh, who lost his hand serving his nation and his force is at the heart of the idea. The idea further leaps to each and every police personnel saying “Main bhi Harjeet Singh. Main bhi Punjab Police.” The sentiment is so deep and wide that police forces from other parts of the country have also pledged the slogan. A slogan that promises the police force will keep fulfilling their service, no matter what comes in the way of their call of duty”.

     

    Added Anaheeta Goenka, COO at Lowe Lintas: “As an agency network we have always supported the nation’s causes and created behavior change communication, imperative for society. This initiative began with supporting the Mumbai Police, inspiring and urging citizens to self-police themselves and their families. It was embraced and supported by celebrities and common people alike. The Punjab Police campaign with SI Harjeet Singh at the epicenter of it has given the initiative further momentum. A big thank to everyone who has supported the self-policing cause and has stayed indoors helping our nation control the spread of the virus. A big thank you to each and every frontline warrior, like SI Harjeet Singh who is a shining example of commitment to us all.”

     

    Said Carol Goyal, Executive Director, Mogaé Media: “#MainBhiHarjeetSingh is a large-hearted digital initiative. It has got the entire Punjab Police force energised in a show of unprecedented solidarity. 80,000 policemen from Punjab Police donned Harjeet’s name on their badges sending out a strong signal that no one, but no one, can mess with the police who are here to protect us all. Lakhs in India and abroad emulated the policemen, holding placards in praise of Harjeet and the Punjab Police. We at Mogaé are privileged and honoured to have worked on this brave initiative”.

     

     

  • The campaign has been conceptualised by Lowe Lintas Mumbai

    Akshay Kumar relives his younger days in latest ad film for Revital H

    By A Correspondent

     

    Revital H has launched a new campaign with actor Akshay Kumar. The campaign has been conceptualised by Lowe Lintas Mumbai.

     

    Commenting on the campaign, Madhu Noorani, President, Lowe Lintas said: “The campaign conveys the benefit of having Revital H to boost your energy by using the insight that as we age, our energy levels are not the same as they were say ten years before. With Akshay Kumar, we have the perfect brand ambassador, given his fitness levels even at this age. The TVC showcases Akshay taking up the 10 year challenge by performing the same famous stunt with the same effortlessness as he performed in 2009 to bring alive the age message.”

     

     

  • The campaign will be live across TV, outdoor and digital

    Surf Excel cuts through cultural barriers in latest Holi-themed ad film

    By A Correspondent

     

    Surf Excel has released its new campaign around Holi. The campaign, that appeals to the festive mood of the country has been conceived by Lowe Lintas Mumbai.

     

    Commenting on the campaign, Carlos Pereira, Regional Creative Officer, Lowe Lintas, said: “We felt the festival of Holi gave us the opportunity to highlight the true spirit of togetherness. By making colour the medium of oneness, we could seamlessly bring forth the larger thought of Rang Laaye Sang – a sentiment that kids truly believe in.”

     

    Added Priya Nair, Executive Director – Home Care, Hindustan Unilever Limited: “Holi is one of our biggest festivals, celebrated with much fanfare across the country. However, in the midst of the fun and revelry, one can often forget the true spirit of the festival. The #RangLaayeSang campaign from Surf Excel beautifully captures how the colours of Holi can be a force for good, melting differences and bringing people together. It seamlessly brings to life our decade long ‘Dirt is Good’ philosophy – ‘Agar kuch accha karne mein daag lag jaaye, toh daag acche hain’.”

     

     

  • Lowe Lintas Mumbai has conceived a heart-warming ad campaign

    Axis Bank’s latest ad campaign turns focus on senior citizens

    By A Correspondent

     

    Axis Bank has recently launched ‘Flashback’ – a film festival exclusively for its Senior Citizen customers with an ad campaign created by Lowe Lintas Mumbai.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said: “Senior citizens are a very loyal set of customers and we take pride in our long and fruitful relationships with them. They enjoy walking into our branches not just for their banking needs but also to chat over a cup of tea with our staff. While we organize health check-ups and financial advice sessions, we felt we must create a special experience that makes them feel young all over again. ‘Flashback Film Festival’ has been designed as a unique engagement program to enable our senior customers to re-experience their youth. We tied up with Inox to revive some Bollywood classics and organized screenings of their favourite movies across eight cities. The experience was replete with vintage cars and old-world refreshments to make it come alive. In a very youth-focused world, small acts like these make a big difference and the feedback from our senior customers has been really heart-warming.”

     

    Commenting on the campaign, Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas said: “’Flashback Film festival’ is about screenings of old Hindi classics with an intent to engage with senior citizen customers of Axis Bank to strengthen the relationship with them beyond banking needs. The task for us was to communicate about this event. Working on the campaign, we came across this observation – If you see our parents today or any older people, leading a retired life – they have a very set pattern, their routine does not change much. With Flashback film festival where the senior citizens would be invited for yesteryear movie screening, it would not only take them back to their younger days but also out of their routine life. Hence our communication idea is an advice to the senior citizens in midst of the excitement of experiencing their younger days ‘Ghar pe bata ke jaana, please’.”

     

     

  • Through this campaign Lowe Lintas has portrayed an Indian mother as the change-maker, by putting her in the drivers seat

    Axis Bank portrays the Indian mother as a changemaker

    By A Correspondent

     

    Axis Bank has launched a new home loan campaign with a product differentiator – Home Loans with 12 EMIs off. The film, created by Lowe Lintas, has put the woman in the centre of the campaign as key influencer and the decision-maker.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said:

    “The dominant language in the Home Loans category is around interest rates & percentages. Hence the new campaign aims to differentiate Axis with a simple proposition of 12 EMIs off. Consumer work revealed that home buying discussions usually start during important life events like marriage. With that context, the insight that we honed on was that typical Indian moms dont want to let go of their sons. If the ad encourages mothers to introspect and have authentic, honest conversations, it would have truly struck a chord and made Axis relevant and memorable.”

     

    The campaign is conceptualised by Lowe Lintas Mumbai and directed by Gauri Shinde with actress Revathi and actor Vikrant Massey in conversation with each other while shopping for his wedding.

     

    Added Arun Iyer, Chairman & Chief Creative Officer – Lowe Lintas:“The brief was to differentiate ourselves within the category  wherein the conversations are always about interests & percentages. The product had a clear differentiator and the communication required to reflect that. Therefore we decided that the communication should challenge conventional thinking just like the product proposition does. We chose to depict a warm and cheerful conversation between a mother and son, where the change maker is the mother which is not what is expected in our culture. We deliberately chose Revathi, adorned her as conventional as expected but she’s ingrained with progressive thinking. She advises her son who is about to get married to move into a home of his own. This helped us entrench the central idea which is Ghar ki kushi bani rahe, EMIs nahi.”

     

  • The bank has the second highest CAGR (48 per cent) in the industry over last four years and the highest growth amongst the top industry players

    Axis Bank invites customers to experience its card offerings

    By A Correspondent

     

    Axis Bank has launched a new campaign ‘Experience Axis’ featuring its brand ambassador Deepika Padukone. The bank showcases a range of offers on their credit and debit card bouquet, through the twenty-second video series.

     

    Speaking on the launch of the campaign, Asha Kharga, CMO, Axis Bank said, “Experience Axis” is a single unified idea that ties all the value offerings on cards across shopping, dining and travel. It elevates the brand imagery by focusing on experiences rather than just deals. It aims to differentiate us in a category where discounts and cashbacks are the reigning language and build usage and preference for Axis Bank Cards. The monochromatic treatment coupled with Deepika’s playful charm also makes the films a clutter-breaking visual delight.”

     

    The campaign, conceptualised by Lowe Lintas Mumbai, showcases Deepika Padukone, the brand ambassador of Axis Bank in candid moments. She is seen experiencing shopping and dining privileges that Axis Bank cards uniquely have to offer.

     

    Said Arun Iyer, Chairman & Chief Creative Officer – Lowe Lintas: “The brief was to differentiate ourselves within the category. Our starting point was based on an observation that young working Indians, are more open to spending on what they desire than what they need. While cards are the enablers of this behavior, when we delved deeper to understand their point-of-view we realized that they don’t see this as ‘spending money’ but more as ‘gathering experiences’ – something they value much more than ‘material possessions’ Hence our approach was to position the range of Axis Credit n Debit Cards as the window to the world of experiences called ‘Experience Axis’ We felt Deepika would be ideal to bring this alive given that she is also a young working professional and therefore the connect would be seamless.”