MxMIndia

Tag: Lowe Linta

  • While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO

    MullenLoweLintas Group elevates Arun Iyer & Raj Gupta

    By A Correspondent

     

    The MullenLoweLintas Group has announced a new leadership structure for its flagship agency Lowe Lintas. Arun Iyer, Chief Creative Officer, Lowe Lintas will operate as Chairman & Chief Creative Officer of the agency. Partnering him will be Lintas veteran Raj Gupta, currently President and Mumbai office Head, Lowe Lintas who will operate as CEO of the agency. Both these appointments, a communique noted, were to be effective from April 1, 2017.

     

    Commenting on the elevations, Joseph George (Joe), Group Chairman & CEO, MullenLoweLintas Group said: “Given Lowe Lintas’ consistent brilliant performance over the past four-five years, I feel the time is just right to leverage on this momentum and shift gears. But to do so, we need a dedicated and fully empowered leadership. I have worked long and closely with both – individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”

     

    MullenLoweLintas Group (MLLG) in India is group of 8 agencies. These include two creative agencies – Lowe Lintas and Mullen Lintas and another six agencies offering PR, Digital, Activation, Design, Consulting and Video Content respectively.

     

    Arun Iyer

    It may be recalled that when Mullen Lintas was launched in mid-2015, Amer Jaleel and ViratTandon were handpicked from within the company to lead Mullen Lintas as Chairman & CCO and CEO respectively. Said George: “Arun Iyer and Raj Gupta at Lowe Lintas and Amer Jaleel and Virat Tandon at Mullen Lintas. All four top-draw talent and all four homegrown leaders. I could not be any happier and proud about this institution called Lintas.”

     

    Said Iyer on the elevation: “Over the last few years, we have really worked hard to build our reputation as India’s most effective agency on the back of breakthrough creative solutions. Nothing gives us more joy than our brands succeeding in the market. It is with this intent that we are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry. This is a huge responsibility, but we are both excited and clear on what we need to be doing going forward.”

     

    Raj Gupta

    Commenting on his appointment, Gupta said: “This new role is both a privilege and a huge opportunity. Privilege for obvious reasons, but opportunity, because Lowe Lintas is probably at its best in almost a decade, thereby allowing us to re-purpose ourselves for the future with our confidence and self-belief at its peak. Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”

     

  • Campaign to play up the slice-of-life moments of the true Indian cricket fans

    Google launches new ad campaign by Lowe Lintas Delhi

    By A Correspondent

     

    With the excitement around the much anticipated ICC T20 World Cup, Google unveiled its latest Ad campaign highlighting a range of cricket Search features on its Google app.

     

    From a range of power packed features such as score updates to match schedules in English and Hindi these features offer a front row seat to all the games. The new Search experience also includes news articles related to games, teams and players, as well as score boxes with in-depth game stats.

     

    Further creating awareness around these new features, the two ad films highlight the benefits of the app. Conceptualized by Lowe Lintas Delhi, the new campaign helps communicate that cricket lovers can easily get answers to any questions about cricket through the Google App from score updates  to schedules, from cricket gear to trivia.

     

    Commenting on the new campaign, Sapna Chadha, Head of Marketing, Google India, said: “Being away from the action can be frustrating, but from today you’ll never have to miss another moment with the launch of new cricket experiences on the Google app.”

     

    Sharing his views on the creative approach behind the campaign, Arun Iyer, Chief Creative officer, Lowe Lintas said, “Die-hard fans of cricket will stop at nothing to get the updates on scores or any information related to cricket. This element has been captured beautifully through the two films that goes on to show that no matter what you cannot take cricket out of a fan, and it’s only through relevant and timely information that you can go one-up with them.”

     

    Adding to this, Naveen Gaur, President, Lowe Lintas said, “Cricket is the biggest passion of this country where every Indian is a bigger cricket lover than the next one. And as one of the leader brands creating a digital world, it’s only natural that Google becomes the most preferred platform for any cricket related queries”.

     

    The campaign will be aired during the upcoming T20 Cricket World Cup and also IPL 2016 and will span essential on and offline mediums.

     

  • Indian entries bagged six awards where a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes were presented.

    Lowe Lintas shines at APAC Effie 2014, second runner-up in Agency of the Year

    By A Correspondent

     

    Lowe Lintas Mumbai bagged four metals at the APAC Effie 2014 which had  its Awards Gala on April 3. A total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes were presented. Indian entries bagged six awards.

     

    Australia, China and New Zealand are ranked the top 3 countries with the highest number of winners. Also announced at the Awards Gala were the APAC Effie 2014 Agency of the Year and Agency Network of the Year Awards. Colenso BBDO/Proximity New Zealand was awarded Agency of the Year Awards, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney following closely in the second and third positions respectively.

     

    BBDO Worldwide was named the Agency Network of the Year, picking up a total of2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region. In the running were Ogilvy & Mather and Lowe & Partners.

     

    Amidst the celebration in marketing effectiveness, the Awards Gala was also filled with joy and laughter brought by Pam Oei, a veteran actor and comedian who was the host and entertainer for the evening.

     

    “We were impressed by the volume of outstanding entries from the region. The strong participation from the industry is extremely encouraging for our first year,” commented Connie Chan, the 2014 Awards Chairman. “The Effies represents excellence in marketing effectiveness and winning this highly-coveted award is not easy.  Huge congratulations to all winners for the great work!”

     

    APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group.  Said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, “Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results.”

     

    The Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index (http://www.effieindex.com), a global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.

     

    The full winners list can be viewed at the APAC Effie website – http://www.apaceffie.com.