MxMIndia

Tag: Lovely Professional University

  • To handle PR and Digital Communications for the university

    Media Mantra wins Lovely mandate

    By Our Staff

     

    Media Mantra has bagged the PR and Digital Communications mandate for  Lovely Professional University.

     

    Said Aman Mittal, Vice President, Lovely Professional University: “We have established a centre of excellence for providing global avenues to aspiring students. There is a lot happening in the university with respect to our faculty and student achievements, research work and international collaboration. Also, each year, LPU has been reporting sustained growth. Partnering with a communication firm who has a track record of outstretching beyond the convention will help spread information around the developments and  foster our relations with stakeholders including fellow education fraternity and students & parent community. We are happy to onboard Media Mantra as our Communications advisors.”

     

    Commenting on the association, Udit Pathak, Founder Director, Media Mantra added: “We are excited to collaborate with a renowned name like Lovely Professional University. With years of exhibiting successful PR campaigns for various brands, this achievement is a testimony of the consistent hard work. Carrying forward the well established brand legacy, we hope to leverage our enriched domain expertise and help LPU with the right communication mix to retain transparency, build credibility and sustain trust amongst the stakeholders.”

     

  • The mandate will include print in the first go, followed by digital media and television

    VivaKi bags media mandate for Lovely Prof Univ

    By A Correspondent

     

    VivaKi Partnerships Unit (VPU) has won the media mandate for North India’s Lovely Professional University, in a multi-agency pitch. The mandate will include print in the first go, followed by digital media and television.

     

    Lovely Professional University, a venture of the Lovely Group, has grown from strength to strength since its inception.

     

    Talking about the association with VPU, Aman Mittal, Deputy Director, Lovely Professional University said, “VivaKi Partnerships Unit understood our business and the sector thoroughly. They also have some of the best practices in offline as well as online media strategy and thus, suited our needs the best. We are sure that this alliance will help us achieve our brand objectives.”

     

    Mona Jain

    Commenting on the win, Mona Jain, CEO, Vivaki Exchange and VivaKi Partnerships Unit said, “The education category is in a growth path especially in the emerging markets in India. With the perspective of VPU focussing on emerging markets, and working with Lovely Professional University, the largest university in this sector is surely going to be an exciting journey”.

     

    Adding to the achievement, Tarun Nigam, COO, VivaKi Partnerships Unit said, “We are excited and thrilled to handle Lovely Professional University. Our combination of insight led media planning coupled with scale & skill in media buying will help LPU in accelerating their visibility with increased accountability.”