Integrated marketing firm Gozoop has bagged the integrated creative and social media mandate for ‘pleasure’ store Love Depot, a brand owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarters in Mumbai.
About partnering with Gozoop, Arjun Siva, Head of Digital & eCommerce for TTK Healthcare said: “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”
Added Amyn Ghadiali, President – Business & Integration, Gozoop Group: “In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” Gozoop Group has been at the forefront of the advertising revolution, providing leading brands of the nation with solutions that generate tangible results. Recently, the group entered into a strategic collaboration with Puretech Digital and formed GZPure to boost media and brand capabilities.”