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Tag: Louella Rebello

  • As the Senior Executive Creative Director Spearheading Creative Leadership of its Mumbai Office

    Louella Rebello joins GREY group India

    By A Correspondent

     

    Louella Rebello

    GREY group India has appointed Louella Rebello as their new Senior Executive Creative Director, Mumbai. She will be responsible for the Creative Services out of its Mumbai Office and be an integral part of GREY group’s creative leadership team.

     

    Louella is a highly energetic creative with many awards under her aegis including Cannes Lions, Spikes Asia, London International Awards, The Yahoo Big Idea Chair and Adfest.

     

    In her previous position, she headed the Mumbai office at TBWA India and served on renowned accounts including Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines.

     

    Prior to TBWA India, Rebello was with DDB Mudra Group. She successfully launched the ‘Cross Polo’ campaign for Volkswagen India which was lauded by the brand as an example of creativity and effectiveness. Under her leadership, ‘The Hinglish Project’ won a highly-coveted Cannes Gold in 2012. She and her teams also won two Cannes bronze, a silver and bronze at Spikes Asia, an Adfest Bronze and a London International Finalist in 2012/13.

     

    “Louella is a 15 year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create ‘Famous & Effective’ campaigns for our clients. I am confident her appointment will accelerate our goal in elevating GREY group’s creative services and standards to even greater heights,” said Sunil Lulla, Chairman & Managing Director, GREY group India.

     

    Louella has served earlier at Ogilvy from 2003 to 2011, leaving as Senior Creative Director. At Ogilvy, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India, amongst others

     

  • Ms Rebello will be a part of Rajeev Raja's team and her immediate mandate will be to head the creative team at DDB Mumbai.

    DDB Mudra Mumbai appoints Louella Rebello as ECD

    By A Correspondent

     

    DDB, one of the three branded agencies under the DDB Mudra Group, has recently appointed Louella Rebello as Executive Creative Director. Her appointment will be effective from the first week of February 2012.

     

    She will move from OgilvyIndia, where she is currently serving as Senior Creative Director.  Louella will be a part of Rajeev Raja’s team and her immediate mandate will be to head the creative team at DDB Mumbai.

     

    Commenting on her appointment, Louella Rebello said: “It’s been a glorious nine years at Ogilvy, where I worked on some of the best brands, did some fun campaigns, worked with some fine people, and more importantly, made friends for life. But, I feel that it’s time to try something new. DDB Mudra seems like the right fit in terms of brands, the people, and their vision for the place.”

     

    Rajeev Raja, a consultant with DDB Mudra said: “Rebello has created some of the finest automobile communications in the country for Tata Motors. I have worked with her in the past and have seen her evolve over the last decade or so into one of the country’s leading creative talents. I look forward to work with her to make DDB Mudra an agency to reckon with in 2012.”

     

    Rajiv Sabnis, President, DDB India, called Rebello a bright, young talent waiting to explode on the big scene. “Her coming on board gives her a larger role and canvas to paint on. She has infectious enthusiasm and energy, and some path-breaking work in the automobile, financial, and FMCG categories,” he said.

     

    Ms Rebello has more than 14 years of experience in advertising. A post-graduate in Social Communications Media from Sophia Polytechnic, Rebello began her career in Pressman Advertising and Marketing as a copywriter in January 1998. After spending about two years at the agency, she joined Triton Communications in 1999 as senior copywriter. She joined Bates as copy supervisor in 2001. In January 2003, Rebello joined OgilvyIndiaas creative supervisor and held the post for about four-and-half years before she was promoted as associate creative director in 2007. In April 2011, she was designated senior creative director.

     

    DDB Mudra Group isIndia’s largest integrated marketing communications and services network. Its customized and collaborative approach helps its clients build valuable and enduring brands. With over 1,100 employees and 26 offices, they offer direct contact across 1,75,000 villages, 4000 towns, 3500 schools and nearly 7 million students. They wereIndia’s most awarded agency network at Cannes 2011.