By Our Staff
Lotus Herbals MakeUp, the vegan makeup brand, has appointed actress Vaani Kapoor as Brand Ambassador. As the face of the brand, Kapoor will appear in a multimedia campaign. During her two-year association with the brand, Vaani will endorse the Lotus Makeup Proedit and Ecostay range of daily usable vegan make-up.
Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “We are delighted to have Vaani Kapoor endorse the Lotus makeup brand since she resonates with our brand’s commitment towards clean & non-toxic beauty. We launched Lotus Makeup in 2011 and were the first Indian vegan makeup brand to hit the market. Today’s discerning consumers are eco-conscious and are on the lookout for makeup products that provide safety, efficacy and ethical practices. The high-performance product offerings from Lotus makeup tick all the boxes and appeal to a wide spectrum of consumers who wish to use only natural products for their makeup regime.”