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Tag: Lotus Enterprise

  • The channel will be available to its viewers from today, September 30, 2020

    Enterr10 launches Dangal Kannada

    By A Correspondent

     

    Strengthening its presence in India, Enterr10 Television Network has announced its foray into the south with its latest channel launch Dangal Kannada. Close the heels of its launch of Enterr10 Rangeela in the Bhojpuri market, Dangal Kannada underlines the network’s aggressive expansion into the growing regional broadcast entertainment space. Armed with dubbed versions of shows like Ramayan, Mere Sai, Phir Laut Aayi Naagin, Tenali Rama etc. the channel is set to go on air from today, September 30, 2020.

     

    Speaking on the new addition to the bouquet, Manish Singhal, Managing Director, Enterr10 Television Network said: “We are very excited to announce our latest offering – Dangal Kannada. This launch cements our commitment to provide quality entertainment which resonates with our viewers. Dangal Kannada provides a strategic inroad to one of the largest regional markets in the country through which we would like to increase our market share and brand footprint.”

     

    Added Shirish Pattanshetty, MD and Co-Founder, Lotus Enterprise: “We have been very bullish on the regional markets from the very beginning and have focused on building successful and sustainable media brands across different regions. The success story of Fakt Marathi has encouraged us to expand our ambitions and I feel the time is ripe for us to enter the Southern Indian Market.”

     

    Popular Kannada film and TV actor Hariprriya is the brand ambassador for the channel and will be an integral part of the aggressive marketing campaigns for Dangal Kannada.

     

     

  • The foray in to the South Region will start with the launch of Dangal Kannada

    Lotus Enterprise onboards Shrutish Maharaj as Chief Business Officer

    By A Correspondent

     

    Shrutish Maharaj

    Lotus Enterprise, the parent company of leading Marathi GEC, Fakt Marathi and sister concern of Enterr10 TV network, has unveiled its growth plans in the regional entertainment space. The soon-to-be-launched Kannada GEC, Dangal Kannada will be the group’s foray in south regional entertainment space. Former Enterr10 network Executive Shrutish Maharaj has been appointed to lead the charge as Chief Business Officer.

     

    Manish Singhal

    Maharaj, who has worked with media groups like UTV, Times TV Network, Helios Media and Enterr10 where he was Chief Revenue Officer until late last year, will see the revenue, strategy, syndication, operations,  marketing  and digital teams will report into him. Maharaj will also spearhead Bhojpuri Cinema, the leading Bhojpuri channel as an additional responsibility. He will be based in Mumbai andwill report into both the promoters Manish Singhal and Shirish Pattanshetty.

     

    Shirish Pattanshetty

    In a joint statement, both Singhal and Pattanshetty said: “We have immense faith in the capabilities and credentials of Shrutish and we are most confident that his is the right leadership to transform our vision into reality, as far as regional TV space is concerned”.

     

    Added Maharaj: “It’s thrilling to be back working with the group and the duo. Representing some exciting products in some exciting markets will be a precious opportunity to also learn while I lead. My objective will be to help them build valuable media brands while scaling up and fast tracking the revenue mandate. Adopting a transformational approach as against a transactional one has always been a key to differentiate brands from products and we pretty much are committed to lead our group in that direction from here on.”

     

    Meanwhile, the Fakt Marathi channel will be continued to be handled by Screenmax Media currently.