MxMIndia

Tag: Lotte India

  • Conceived by Mumbai-based  Cut the Crap creative agency

    Lotte Choco Pie rolls out new campaign

    By Our Staff

     

    Lotte India has unveiled its latest marketing campaign title Love & Lotte. The campaign, conceived by Mumbai-based  Cut the Crap creative agency and features a series of four versatile TV commercials.

     

    Commenting on the occasion, Milan Wahi, Managing Director, Lotte India said: “We are delighted to be rolling out our new marketing campaign for our beloved flagship brand, Lotte Choco Pie. Our everyday life is filled with fleeting moments of love and care that make life beautiful. We wanted the essence of this to be captured and celebrated with the sweetness of Lotte Choco Pie. As category creators, we continue to enjoy a strong market leadership and through this campaign we want to connect emotionally with our target audience and become a part of their small, joyful moments. This brand campaign creates a truly novel language for Lotte Choco-Pie with a new world of lingo filled with emotions and emojis that will uniquely connect with our targeted customers.”

     

     

  • Valentine poem or message will be delivered personally for free in a colourful letter card along with Lotte Choco Pie

    Lotte Choco has a unique message around love – ‘Pause To Cherish’

    By A Correspondent

     

    Lotte Choco Pie has launched ‘Pause To Cherish’, its Valentine’s Day digital campaign launched under its Lotte Fest initiative.

     

    Said Venkatesh Parthasarathy, VP Marketing, Lotte India: “For decades, Valentine’s Day is so strongly associated with youngsters in our country while it actually represents love, affection and friendship without any age barrier. We are truly excited to celebrate the love of seasoned couples in our country which, I feel, will inspire the young. In this digital world, the old-fashioned way of expressing love in the form of letter cards can make these Valentines feel extra special and I am confident that through this campaign Lotte Choco Pie will make their enduring relationship more memorable.”