By A Correspondent
Lotte Choco Pie has launched ‘Pause To Cherish’, its Valentine’s Day digital campaign launched under its Lotte Fest initiative.
Said Venkatesh Parthasarathy, VP Marketing, Lotte India: “For decades, Valentine’s Day is so strongly associated with youngsters in our country while it actually represents love, affection and friendship without any age barrier. We are truly excited to celebrate the love of seasoned couples in our country which, I feel, will inspire the young. In this digital world, the old-fashioned way of expressing love in the form of letter cards can make these Valentines feel extra special and I am confident that through this campaign Lotte Choco Pie will make their enduring relationship more memorable.”