By Our Staff
Professional hair brand L’Oréal Professionnel announced the launch of its all-new revamped Inoa hair colour.
Sharing her thoughts, Mathilde Barthelemy-Vigier, General Manager – L’Oréal Professionnel India said: “L’Oréal Professionnel has been a pioneer in developing the professional beauty market, investing in groundbreaking research, technological advancements, and innovations. The launch of the new Inoa is our next big step to establishing our vision of providing science-backed innovations and technological breakthroughs. While we have improved the formula for an improved sensorial experience for the consumers, Inoa is truly now at the forefront of tech with the launch of an all-new hair colour diagnosis and consultation app – My Hair [iD]. The app will change the way we consult for colour, empowering our Pros with tech that truly elevates them and the consumers.”
Commenting on the launch, Aditi Anand, General Manager Marketing – L’Oréal Professionnel India added: “Clean and personalised beauty are the top two barriers to hair coloration in India today. trends in India. With the new Inoa launch, we are not just elevating but transforming the consumer experience with professional in -salon coloration.”