MxMIndia

Tag: L’Oreal India

  • For the wedding season

    Nykaa unveils wedding extravaganza in latest campaign

    Nykaa has unveiled its latest campaign, “Nykaa Waali Shaadi” setting the stage for its wedding offerings.

    https://www.youtube.com/watch?v=hty4EGYweiI&t=5s

    Commenting on the new campaign, a Nykaa spokesperson said: “Nykaa Wali Shaadi isn’t just a campaign; it’s a celebration of love, beauty, and the joy of weddings! We were thrilled to bring this vision to life, offering brides and baratis across the country a one-of-a-kind experience filled with glam, style, and expert guidance. From our comprehensive beauty and style guides to the top makeup artists and brands, Nykaa Waali Shaadi was there to make every wedding dream come true.”

    Added Karen Thompson, Brand Director – Mac Cosmetics India: “We at Mac Cosmetics were thrilled to partner with Nykaa for the “Nykaa Wali Shaadi” campaign, leveraging our shared values of diversity, inclusivity, and innovation. The bridal season in India is when beauty and fashion merge, and Nykaa’s unique insights allowed us to tap into this key shopping moment. Our artistry expertise shone through as we created bespoke looks that not only enhanced customer experiences but also highlighted our commitment to innovation in makeup direction. Together, we reached a wider audience and delivered unforgettable beauty experiences tailored to the season. Our collaboration was a success, and we look forward to future partnerships that inspire and elevate our customers’ beauty journeys.”

    Said Zeenia Shroff Bastani, General Manager, Maybelline New York & Nyx, L’Oréal India: “We’re thrilled to partner with Nykaa for this wedding season with Nykaa Wali Shaadi. Maybelline New York, known for leading innovation, longwear makeup and setting makeup trends, has been a favorite for glam wedding makeup by brides and their bride-tribes. This collaboration celebrates the union of two giants in the beauty industry – Maybelline NY, the world’s #1 makeup brand, and Nykaa, the preferred beauty retailer giving our consumers the best of makeup & looks for the most special day in their lives!”

  • To power digital-first brands and accelerate growth

    Saloni Shah is now Chief Digital & Mktg Officer @ L’Oréal

    By Our Staff

     

    L’Oréal India elevates Saloni Shah to Chief Digital & Marketing Officer (CDMO). In her new role, Shah will be responsible for powering L’Oréal’s digital-first brands to deliver accelerated growth on online platforms and further strengthen the company’s future-ready digital capabilities.

     

    Commenting on the appointment, Aseem Kaushik, Managing Director, L’Oréal India, said: “Consumer expectations have shifted dramatically as they count on immersive and unique purchasing experiences, with direct access to brands. As the world’s #1 beauty-tech company, we must fulfill this need with our cutting-edge innovations and technology. With Saloni’s holistic experience across digital & media and close to a decade-long association with L’Oréal, I’m confident that she is best placed to further accelerate our digital transformation journey in India.”

     

  • … notes a marketers’ guide  by GroupM and MMA titled ‘Transform to Thrive’

    Macro factors impacting volatility in business…

     

     

    By Our Staff

     

    GroupM along with MMA today has launched a marketers’ guide titled ‘Transform to Thrive’.

     

    Notes the report: “In order to strategise on how organisations should “Transform to Thrive”, in an uncertain world, it is first important to delve into the drivers of uncertainty. With the objective of crafting a carefully researched and relevant report, MMA conducted a survey among senior marketing professionals across industries. The findings are what determined the roadmap for various elements of this report. 61% of marketers felt that macro environment factors like Covid, Ukraine war, inflation etc. have been the highest contributors to volatility in business, followed in innovations in technology and a shift in consumer trends and preferences,” adding: “Amidst these uncertain times, marketers also need to expand their focus on protecting their advertising spends from the rising threat of sophisticated fraud. A critical component in achieving this is ensuring safe inventory to engage the “right audience” with advertising campaigns. Brands must adopt a customer-centric advertising approach, prioritising the protection and acknowledgement of their consumers’ interests.”

     

    Said Prasanth Kumar, CEO – GroupM South Asia”: A marketer’s dashboard is spruced with business numbers, social numbers, service/outages, and innovation, all tied to delivering a superlative experience. This holistic approach ensures that marketing strategies are aligned with business goals, social engagement, service reliability, and innovation, all contributing to an exceptional customer experience. We embrace these trends and strive to provide innovative solutions that meet the evolving needs of our customers”, .

     

    Added Moneka Khurana, Country Head & Board Member, MMA Global – India: “MMR’23 is a must-read for every marketer looking to thrive in the face of unprecedented change. It provides a roadmap for building a future-proof marketing organisation, one that is agile, consumer-centric, and data-driven, and leverages relevant tools and technologies to power it. At the MMA, we believe that the future belongs to those who embrace 2023 as the year with change being front and centre and are willing to challenge the status quo. This report brings perspectives from 25+ experts from across the ecosystem offering the needed understanding. Grab the MMR – Modern Marketing Reckoner to start your Transform to Thrive journey ”

     

    Said Amit Jain, MMA India Board Chair; Chairman- L’Oréal India:“The Modern Marketing Reckoner 2023 offers a rich perspective on future-proofing marketing and being agile in the current times. It also drives perspectives on the power of AI, data, tech, and new media to accelerate business growth. We at MMA strongly believe that digital maturity must be measured in the context of key growth drivers to measure success and progress year on year. As the Chairperson of MMA India and L’Oreal India, I am excited to see the influence and shift in mindset this report will have on the marketing community.”

     

    The landscape of customisation has extended beyond media, with innovative strategies such as QR scans on products to build “always on” engagement, exclusive product bundles for omnichannel, and leveraging the strength of online marketplaces for key occasions. Marketers are urged to embrace dynamic marketing strategies that cater to individual customer preferences and preferences for communication channels.

     

    Furthermore, building flexible distribution networks that can quickly adapt to changing customer preferences is crucial. Organisations must pace up technological innovation to foster omnichannel growth and digitise supply chains, enabling real-time inventory management and delivery.

     

    The report can be accessed here –https://drive.google.com/uc?id=1K9951JJbeZqSIkwCjDPWwTqDCT9Nl4Pu&export=download

     

  • John Abraham and Tiger Shroff roped in to launch Garnier Men BroCast

    Zee5 partners with Garnier & Wavemaker for male-grooming podcast

    By Our Staff

     

    Zee5, has entered a partnership with Garnier and Wavemaker exclusively to stream – Garnier Men BroCast, a celebrity podcast on male grooming, conceptualised in partnership with Schbang. The brand has roped in actors John Abraham and Tiger Shroff.

     

    Commenting on the engagement, Zeenia Shroff, General Manager – Marketing (Garnier), L’Oréal India, said: “As India’s leading men’s skincare brand, Garnier Men is happy to launch ‘The Garnier Men BroCast’ to equip Men with life hacks, ‘Bro Tips’ about skincare, grooming, biking and so much more. It is the first-ever, celebrity hosted, video podcast dedicated to men starring true Bollywood “Bros”, John Abraham and Tiger Shroff. Leveraging tech in beauty in collaboration with Zee5’s reach, we are confident of reaching the right audience, to drive talkability and consumer love for Garnier Men.”

     

    Speaking on the Association, Gaurav Kanwal, Chief Revenue Officer – Digital & SMB, South Asia, Zee Entertainment Enterprises Limited, said: “Gone are the days when conversations around grooming had to be gender specific. Care routines are no longer limited to women, and today’s man is cognizant of it. In fact, now they are more eager to explore grooming choices. We are glad to partner with Wavemaker to exclusively host the show, created by Garnier Men to lead conversations around this subject, along with lifestyle problems with their solutions. John and Tiger being the epitome of charm, will be the best examples to immerse and inspire across this trend of men’s grooming.”

     

  • Will champion innovation for modern marketing in the industry

    Amit Jain appointed chairman of MMA Board

    By Our Staff

    MMA, formerly Mobile Marketing Association, has announced the appointment of Amit Jain, Managing Director, L’Oréal India as Chairperson of its India Board of Directors. Jain will be responsible for steering MMA’s endeavours to innovate and transform modern marketing in India and help marketers adopt and accelerate best practices in it. He succeeds Priya Nair, Executive Director, Beauty and Personal Care, Hindustan Unilever Ltd. Nair will move into a new role as Chair Emeritus of MMA India.

    Amit Jain
    Amit Jain

    Said Jain: “MMA has been doing stellar work in helping marketers use insights and tools to harness the convergence of marketing and technology to drive personalised and customised engagement, in line with evolving consumer needs and purchase behaviour. I am delighted to take on this role and lead MMA’s commitment to shape the future of marketing today by bringing brands closer to consumers through connected consumer journeys.’’

    Added Nair: “It’s been a pleasure for me to lead the MMA India board and add to building the industry ecosystem. I am excited to welcome Amit as MMA India Chair to lead the imperative for marketing change by empowering, enlightening, and enabling marketers to shape the future of modern marketing and propelling business growth.”

    Said Moneka Khurana, Country Head, MMA India: “Amit Jain’s business leadership, progressive outlook and experience in managing credible boards will help in shaping the future of Modern Marketing for MMA India at a time when it’s central to all marketers to drive business ROI, customer engagement & innovations.”

    Added Rohit Dadwal, Managing Director of MMA Asia Pacific: “Amit Jain’s deep knowledge of digital marketing in the 21st century will prove invaluable to the furthering of MMA’s mission in advancing modern marketing in India. I look forward to working with Amit and would like to thank Priya for her invaluable contribution and for paving the way forward.”

     

     

  • The account was won following a multi-agency pitch

    Indigo bags L’oreal digital marketing mandate

    By A Correspondent

     

    L’Oreal Paris has awards Indigo Consulting, Publicis Groupe’s digital agency, with its complete digital marketing mandate. The account was won following a multi-agency pitch.

     

    As a part of the mandate, Indigo Consulting will drive key agendas for the brand on digital, a medium that is emerging as a critical channel for the brand for both engagement and commerce. Indigo Consulting will offer solutions across digital marketing, ORM, and analytics, as well as manage high velocity e-commerce content operations.

     

    Pau Gruart

    Said Pau Gruart, General Manager, L’Oreal India: “With the beauty category’s focus on digital and e-commerce growing rapidly, we welcome this partnership with Indigo. We are confident that Indigo Consulting is the perfect partner considering their sharp data led approach rooted in their intrinsic understanding of the Indian consumer and the beauty category. We look forward to build insightful and data led communication across all digital touchpoints that can help drive significant growth for L’Oreal Paris”.

     

    Ankush Sohoni

    Commenting on the account win, Ankush Sohoni, Vice President, Strategic Business Unit, Indigo Consulting, added:“The beauty and skin care category in India is filled with great opportunity. L’Oreal Paris is one of the few brands in this category that has embraced digital extensively and has leveraged it to transform itself. L’Oreal is dialling up on new marketing codes to provide access and deep personalised experiences to its consumers. The use of data is intrinsic to what they do on digital and the quality of communication that they put out is rich. We are looking forward to use our capability of integrating data, creativity and technology to support L’Oreal Paris to achieve their business and brand goals. It is a privilege to get the opportunity to work on such an amazing brand.”

     

     

  • The campaign celebrates the bond between hairdressers and their clients

    L’Oreal launches #LoveIsInTheHair campaign

    By A Correspondent

     

    L’Oréal India’s Professional Products Division has launched a solidarity campaign called #LoveIsInTheHair to acknowledge the unique relationship between hairdressers and their clients that often goes beyond the salon.

     

    Said D P Sharma, Director, Professional Products Division: “Hairdressers all over India have been impacted by the lockdown. Through this campaign, we want to create recognition and appreciation for the special relationship shared between a hairdresser and a consumer. It is often more than just a haircut or colour service; it turns into friendship and family. The campaign is an industry-wide initiative, bringing together the pillars and opinion leaders across the community. We are also drawing upon our own wide L’Oréal customer universe, across our signature brands, to spread the love. With more than 110 years of professional beauty heritage, L’Oréal is committed to serving as a partner and advocate for the industry.”

     

     

  • The scope of the pitch included complete media services comprising strategy, communications planning, integrated media approach, investment and buying, tools & processes and team capabilities

    Maxus retains media mandate for L’Oreal India

    By A Correspondent

     

    Maxus has successfully retained media responsibilities for cosmetic major L’Oréal India. The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. Maxus has been the media AOR for L’Oréal since 2010.

     

    Speaking on retaining the business, Kartik Sharma, Managing Director – Maxus South Asia said: “We are extremely excited and humbled to retain prestigious business like L’Oréal. It is a matter of pride to be associated with L’Oréal. Over the years, we have been able to successfully guide and execute various important campaigns for L’Oréal which have also won many accolades. We are committed to delivering many more meaningful solutions and continue to strengthen this relationship further.”

     

    The scope of the pitch included complete media services comprising strategy, communications planning, integrated media approach, investment and buying, tools & processes and team capabilities.