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Tag: Lokmat Media

  • The collaboration aims to improve health and wellbeing of women

    LokmatSakhi collaborates with FOGSI’s Narikaa

    By Our Staff

     

    LokmatSakhi.com, a Marathi portal for women by Lokmat Media, has collaborated with Narikaa, Federation of Obstetric & Gynaecological Societies of India initiative. The objective of this collaboration is to generate personalised material in Marathi about women’s health and well-being.

     

    Talking about the initiative, Hemant Jain, Senior EVP and Head of Digital Business, said: “We at LokmatSakhi.com are trying to break this barrier and trying to reach women across the globe with scientific information and useful content in Marathi language. The content is created with an objective of making safe, scientific, friendly space for women to seek proper health advice, medication and help them to get rid of taboo and fear. Our aim is to make women aware about their health and add value for the betterment of their lives, making them happy and healthy.”

     

    Added Meenakshi Menon, Co-Founder of WayBeyond Media: “When you help a woman or a girl with the correct information to protect her health and well-being, she becomes a valuable member of the community and society at large. The goal is to influence not just women and families in metropolitan cities, but also on the women in rural India.”

     

  • More than 1527 employees and their families participated in the engagement programme

    Lokmat Media engages staff in lockdown with #Lokmatfamilybesthain

    By A Correspondent

     

    Photograph shared by Rishi Darda, Joint Managing & Editorial Director, Lokmat Media on Twitter

    The lockdown is on and with the extension to May 3, Lokmat Media realises that while its stakeholders like readers and advertisers have to be taken care of, its own army of employees come first. So, last week, the leading Maharashtra-based media grouph got employees and their families meaningfully engaged in this period of self-isolation. The objective: ensure that employees, their families and readers are mentally fit, motivated, stay away from monotony and are engaged and valued.

     

    And this was achieved with the #Lokmatfamilybesthain initiative where staff was asked to put up most creative lockdown photo, funny two-minute videos on different themes, participate in a trivia quiz and have Q&A on social media. The person with highest likes to his posts won an award. More than 1527 employees and their families participated in the engagement programme that spanned six hours. Participation for this initiative saw entries from every one including all the board members to senior leaders of the organisation to even the interns in the organisation

     

    Commenting on the initiative, Rishi Darda, Joint Managing & Editorial Director, Lokmat Media Pvt Limited said: “As more and more people stay home following state-imposed lockdowns or self-quarantine due to rising cases of COVID-19, Lokmat Media has constantly engaged with its readers and the employees who are the backbone behind the brand. There is a saying “when the going gets tough, the tough gets going”. The initiative #Lokmatfamilybesthain was created to motivate and break any form of monotony among the employees by posting interesting and funny posts in the form of photo, video, trivia on social media with #Lokmatfamilybesthain. The activity displays engagement with its network, get the best use of time, un-distancing from social media and keeping morale high.”

     

     

  • Manthan, a 4-page supplement will now appear every Sunday in the main issue

    Lokmat folds Sunday supplement ‘Manthan’ into its main issue

    By A Correspondent

     

    Lokmat has found that the readership numbers of its newspaper supplement is degrowing and to address the challenge, its Manthan pull-out will feature in the main issue from February 10 every Sunday across Maharashtra.

     

    Commenting on this initiative, Pushkar Kulkarni, General Manager Product Development – Lokmat Media said: “Every media house aims towards readers interests and thus we came up with this initiative of bringing ‘Manthan’ as a part of Lokmat main issue for our readers across the state of Maharashtra.”

     

     

  • The film, titled ‘Perspective’ has been directed by the young and talented Adinath Kothare

    Lokmat produces short film on intolerance with ‘Perspective’

    By A Correspondent

     

    Lokmat Media recently produced a film that tackles the very serious issue of social importance – the rise of anger, social disharmony and intolerance. The film, titled ‘Perspective’ has been directed by Adinath Kothare.

     

    Speaking on the occasion of the digital launch of the film, Rishi Darda, Joint Managing & Editorial Director, Lokmat Media Pvt Ltd said: “We live in times that are fractured, in a society that is torn between violence, fear anguish and mistrust. We look upon each other as ‘you’ rather than ‘us’ and ‘others’ than ‘we’. We have reached a point where something needs to be don and therefore Lokmat, with the creative articulation of AdinathKothare and with Independence Day here, we tried to give a voice and state what is beyond anything else – just embracing humanity above all with a short film – Perspective.”

     

    Added Kothare: “This is a film that raises very fundamental and critical question, without saying a word. It makes us ask them too. It makes us ask, for instance, who strokes the fire, who wants us to be torn apart, who wants us to think of each other as enemies instead of countrymen? It is a film that pushes us to take responsibility for the way in which ‘we’ view the world. A battlefield, or a brotherhood, it’s all a matter of Perspective.”

     

    The film made it to the Official Selection for the 15th Indian Film Festival in Stuttgart, the Official Selection for the 18th New York Indian Film Festival, the Best Film on Religion and the Best Silent Film at the Calcutta International Cult Film Festival, the Official Selection for the 8th DadashahebPhalke Film Festival amongst others.

     

  • The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship brand

    ​Lokmat ​appoint​s Paperboat Brandworks as Creative AOR

    ​By A Correspondent​

     

    Lokmat Media ​has appointed Paperboat Brandworks as its Creative AOR (Agency on Record) after a multi-agency pitch process in Mumbai. The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship ​brand.​ ​Paperboat Brandworks is a Mumbai​-​based creative communications agency co-founded by Arijit Ray (​f​ormer CEO, Dentsu Communications), Arindam Sengupta ​and​ Raju Gondhlekar (​b​oth Former Creative Heads at RK SWAMMY BBDO).

     

    Commenting on the new partnership, Shalini Gupta, Vice President – Brand & Communication, Lokmat Media said “Every media house is aiming towards the next level of growth owing to the transition period of environmental or category changes basis the growing needs of its readers. Lokmat has charted a distinct growth path across various divisions and this new partnership will only compliment that. We hope to get a fresh communication approach and new learnings from Paperboat. My hearty congratulations to the team at Paperboat and I look forward to a fulfilling partnership.” Speaking on the account win,​ Arindam Sengupta, Co-Founder & Managing Partner, Paperboat Brandworks added, “We are really excited to have got the opportunity to infuse our creative skills on a brand like Lokmat. Good creative solutions are direct results of the openness, enthusiasm and involvement of the team, and here we are very pleased to see that the agency-client wavelengths match. We look forward to partnering the brand teams towards building creative ideas and concepts that are sharp, refreshing and hugely relevant in the current times.”

     

    Added Arijit Ray, Co-Founder & Managing Partner, Paperboat Brandworks​:​​ “Lokmat is one of the most trusted brands of Maharashtra, with highest readership and reach. We are really looking forward to working closely with the brand team at Lokmat to help leverage this leadership by creating memorable & highly relevant communication contexts..”

     

    Speaking on the win Raju Gondhlekar, Co-Founder & Managing Partner, Paperboat Brandworks added, “One of the fundamental reasons for Lokmat’s success is its connection with the readers. The content and language connect, from grass-roots to top-end, is a strong motivator to do great creative work at multiple-points using Maharashtrian sensibilities and cultural nuances bringing out the core brand strengths in simple meaningful and memorable ways.”

     

  • His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons

    Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports

    By A Correspondent

     

    Lokmat has roped in Ayaz Memon as Editorial Advisor, Sports to bring in high quality latest sports analysis, updated coverage, sports opinion columns – all contributing to the vision of providing best sports coverage to readers from a regional perspective. Memon is one of India’s most best know sports writers and a keen cricket enthusiast.

     

    Speaking on having Memon with Lokmat, Karan Darda, Executive Director, Lokmat Media, said, “Lokmat, largest newspaper of Maharashtra and Goa, has always endeavoured to provide best quality content for its readers and advertisers alike. We have always strived hard to give the best coverage to our readers in sports. Our infographics and inside stories differentiate our content for sports lovers. Ayaz’s analytics on sports and his vision will help us present some of the best sporting events in a unique way making it relevant for advertisers too.”

     

    Said Memon: “I am delighted to be associated with Lokmat. It has a mighty presence in Maharashtra and an exciting forward-looking agenda to meet the expectations of new age media consumers which whets my appetite.”

     

  • Lokmat aims to create this as an annual property featuring in the marathon calendar nationally and internationally

    Lokmat to host first marathon in Aurangabad in December

    By A Correspondent

     

    Lokmat has announced the launch of Aurangabad’s first marathon celebrating the spirit of the city. Scheduled on December 11, Lokmat aims to create this as an annual property featuring in the marathon calendar nationally. Special categories have been created for national and international runners in this marathon.

     

    The theme of the marathon  is “I run for myself”. Said Karun Gera, President, Sales, Lokmat Media: “Our initial response on the registrations has been overwhelming and we are looking at over 5,000 participants in the first year.”

     

  • Launches Lokmat's coffee-table book Business Icons of Aurangabad, which honors 64 eminent Aurangabadkars

    Ratan Tata launches Lokmat tome on Aurangabad icons

    By A Correspondent

     

    It was a proud moment for the business community of Aurangabad when Ratan Tata, Chairman of the Tata Group, lauded their role in the growth and progress of Aurangabad – captured in the coffee-table book Business Icons of Aurangabad, which he unveiled.

     

    Congratulating the business icons of Aurangabad for their proud achievements and prosperity, Mr Tata urged them to “spread this prosperity to the whole country”.

     

    “There are many many people in Aurangabad and in the country who are not as fortunate or lucky as we are. It will thus be a mandate for all us to play a role in spreading the prosperity we enjoy, to others, because a prosperous India will be one whose future will be assured,” Mr Tata said.

     

    Happy with the progress that Aurangabad has made over the years, Mr Tata said: “I remember, as a school student, I used to come to Aurangabad to visit the Ajanta-Ellora caves. There was nothing other than Ajanta-Ellora then in Aurangabad, but today, it is a bustling industrial and tourism city!”

     

    “I wish that in the years to come, Aurangabad would see even better growth, and when Lokmat publishes a new book, it would take many volumes to include the personalities,” Mr Tata added.

     

    Videocon Chairman Venugopal N Dhoot too congratulated the business icons of Aurangabad, saying that it is because of them that Aurangabad has become so prosperous.

     

    Mr Tata unveiled the book – compiled and published by Lokmat Media – in the presence of Guest of Honour Venugopal N Dhoot, Chairman, Videocon, Mr Vijay Darda, MP Rajya Sabha and Chairman Lokmat Media, Mr Rajendra Darda, State Minister for Education, Mr Deven Darda, Director Lokmat Media, and Mr Rishi Darda, Joint MD Lokmat Media.

     

    Also present on the occasion were the business icons honoured in the book, along with several eminent public figures of Aurangabad and Marathwada region.

     

    Mr. Vijay Darda, Rajya Sabha MP and Chairman – Lokmat Media Pvt Ltd, said: “Business Icons of Aurangabad is our salute to the business leaders who have built modern Aurangabad brick by brick. I am grateful to Shri Ratan Tata and Shri Venugopal Dhoot for inspiring these business leaders with their presence here today. It is because of icons like these that this historic city has experienced such phenomenal growth.”

     

    The Business Icons series, introduced by Lokmat to serve as a guide for the future generations of the country, started with the release of Business Icons of Pune, at the hands of Pranab Mukherjee, on November 7, 2011 in Pune.

     

    Rishi Darda, Joint Managing Director – Lokmat Media, revealed that the selection of the business leaders profiled in Business Icons of Aurangabad was made by a distinguished panel of that included social entrepreneurs, presidents of industrial associations, and the senior editorial board of Lokmat.

     

    “Lokmat Media will continue the process of chronicling outstanding economic growth. Nagpur is next on the agenda,” Mr. Darda said

     

    Recognized over the last five decades as a major industrial destination, Aurangabad has been included in the ambitious Delhi-Mumbai Industrial Corridor which is expected to attract major investments. Industrial houses that have created wealth in Aurangabad represent a wide gamut of industry and trade segments such as automobile, education, real estate, white goods, pharma, steel, textiles and agro-products and include such eminent names as Bajaj Auto, Wockhardt, Videocon, Garware, Siemens, Nirlep, SkodaAuto India, RL Steels and many others.

     

    The book, which profiles 64 industrialists who have made major contributions to the spectacular growth story of Aurangabad, is priced at Rs3,000 and will be an immense value-add to any student, researcher or institution of industrial growth in India.

     

  • Executive director Karan Darda, who was being groomed to take full charge of the business operations, is likely to assume the role of the COO

    Karan Darda to head Lokmat ops, COO Jwalant Swaroop takes on advisory role

    By A Correspondent

     

    Jwalant Swaroop
    Karan Darda

    The winds of change are blowing at Marathi daily, Lokmat. Senior mediaperson and a veteran newspaper business professional Jwalant Swaroop, who was the Chief Operating Officer of Lokmat Media since June last year, will now take on an advisory role. Meanwhile, executive director Karan Darda, who was being groomed to take full charge of the business operations, is likely to assume the role of the COO.

     

    As Executive Director, Mr Darda has been involved in the operations and circulation areas of the group and has been working towards conceptualizing and implementing marketing programmes. He has been on the board of the Company since April 2009 and is credited with conceptualizing and successfully implementing Aurangabad Premier League for cricket and Kolhapur Premier League for football, thereby creating new opportunities for the group in sports.

     

    Mr Swaroop has been with the Lokmat group since 1992 and was instrumental in the group’s wide acceptance in Delhi amongst marketers and media agency professionals. Mr Swaroop has also worked with the Northern Indian Patrika for a bit and spent around six years in ad agency, Advertising & Integrated Marketing (AIM).