MxMIndia

Tag: Lokmat Media Pvt Ltd

  • Devendra Darda, representing Lokmat Media Pvt.Ltd. was unanimously elected as the Deputy Chairman

    Madhukar Kamath appointed Chairman of ABC

    By A Correspondent

     

    Madhukar Kamath

    Madhukar Kamath was elected as the Chairman of ABC for the year 2019-2020 at the 71st Annual General Meeting of Audit Bureau of Circulations (ABC) last week. Devendra Darda was unanimously elected as the Deputy Chairman for the year 2019-2020.

     

    The members on the ABC Council for the year 2019-20 are as under:

    Advertising Agencies Representatives:

    Madhukar Kamath, DDB Mudra Pvt.Ltd. – Chairman

    Shashidhar Sinha, Media Brands Pvt. Ltd.

    Srinivasan K Swamy, RK Swamy BBDO Pvt. Ltd.

    Vikram Sakhuja, Madison Communications Pvt.Ltd. – Hony. Treasurer

     

    Publishers Representatives:

    Devendra V. Darda – Lokmat Media Pvt. Ltd. – Dy. Chairman

    Hormusji N. Cama – The Bombay Samachar Pvt. Ltd.

    Shailesh Gupta – Jagran Prakashan Ltd.

    Chandan Majumdar – ABP Pvt. Ltd.

    Raj Kumar Jain – Bennett, Coleman & Co. Ltd.

    Pratap G. Pawar – Sakal Papers Pvt. Ltd

    Riyad Mathew – Malayala Manorama Co. Ltd. – Hony. Secretary

    Praveen Someshwar – HT Media Ltd.

     

    Advertisers Representatives:

    Mayank Pareek – Tata Motors Ltd.

    Karunesh Bajaj – ITC Ltd.

    Vivek Nayer – Mahindra & Mahindra Ltd.

    Debabrata Mukherjee – United Breweries Ltd. Secretariat

    Hormuzd Masani – Secretary General

     

  • The film, titled ‘Perspective’ has been directed by the young and talented Adinath Kothare

    Lokmat produces short film on intolerance with ‘Perspective’

    By A Correspondent

     

    Lokmat Media recently produced a film that tackles the very serious issue of social importance – the rise of anger, social disharmony and intolerance. The film, titled ‘Perspective’ has been directed by Adinath Kothare.

     

    Speaking on the occasion of the digital launch of the film, Rishi Darda, Joint Managing & Editorial Director, Lokmat Media Pvt Ltd said: “We live in times that are fractured, in a society that is torn between violence, fear anguish and mistrust. We look upon each other as ‘you’ rather than ‘us’ and ‘others’ than ‘we’. We have reached a point where something needs to be don and therefore Lokmat, with the creative articulation of AdinathKothare and with Independence Day here, we tried to give a voice and state what is beyond anything else – just embracing humanity above all with a short film – Perspective.”

     

    Added Kothare: “This is a film that raises very fundamental and critical question, without saying a word. It makes us ask them too. It makes us ask, for instance, who strokes the fire, who wants us to be torn apart, who wants us to think of each other as enemies instead of countrymen? It is a film that pushes us to take responsibility for the way in which ‘we’ view the world. A battlefield, or a brotherhood, it’s all a matter of Perspective.”

     

    The film made it to the Official Selection for the 15th Indian Film Festival in Stuttgart, the Official Selection for the 18th New York Indian Film Festival, the Best Film on Religion and the Best Silent Film at the Calcutta International Cult Film Festival, the Official Selection for the 8th DadashahebPhalke Film Festival amongst others.

     

  • Lokmat and BhaDiPa, along with the collaborators intend to give Abhanga a new voice that resonates with today's generation

    Lokmat get ‘Santawaani’ back to the forefront with a twist

    By A Correspondent

     

    On the occasion of Ashadi Ekadashi this year (July 4), Lokmat Mediaand BhaDiPa, organised Santawaani – a folk-fusion musical show that re-introduces Abhanga with a contemporary twist. Abhanga is a positive spiritual poetry form which has always been a treat for musicians.“

     

    Hemant Jain

    Said Hemant Jain, Senior Executive Vice President Lokmat Media Pvt. Ltd and  Business Head Clickstart, the digital arm of Lokmat:“In today’s times, when content creates engagement especially on the online platform, Lokmat saw this as an unique opportunity in presenting traditional content creatively with a new age packaging through a noteworthy partnership for its online audience. This and many such unique content which form the core of the Marathi culture will continuously be offered in a differentiated manner by Lokmat keeping in mind the new changing lifestyle of the readers across Maharashtra or Marathi audience globally.”

     

  • Special talks on self-defence and value education by Dr Anjali Nigam and actress Mayuri Wagh & fitness mantra by Sharmila Munj of Pinkathon (Thanegoingpink)

    Lokmat Sakhi gets leading women to talk on fitness and self-defence

    By A Correspondent

     

    To recognise the efforts and contribution made by women in their respective fields, Lokmat celebrated womanhood with its Lokmat Sakhi members on March 7, 2017, at Mumbais Mithibai College inviting women achievers from various walks of life.

     

    The event was graced by Bollywood actress and writer Divya Dutta, Dr Anjali Nigam- CEO and Founder Director of WhiteSwan Consulting Group, Sharmila Munj- Pinkathon Ambassador, noted actor and dancer Sonalee Kulkarni and actress Mayuri Wagh.

     

    Speaking on the initiative, Shalini Gupta, Vice President, Brand and Communication, Lokmat Media Pvt. Ltd said: “Lokmat Sakhi is a platform for the women where they come together, celebrate their interests, passion, learn new things and share experiences. It’s a forum of self-expression and bonding. This was an opportune moment to connect with Sakhis in Mumbai.”

     

  • Awards to recognise exceptionally talented singers and musicians

    Lokmat Sur Jyotsna Award is a platform for aspiring singers in India

    By A Correspondent

     

    Dedicated to celebrating musical excellence, Lokmat has announced the fourth edition of its musical award show – Lokmat Sur Jyotsna Award. This year, a ‘popular’ category is also added and singers can upload their video and audio files on a website. The winners will be rewarded with the cash prize of Rs 1 lakh in each category along with a trophy.

     

    Speaking on the occasion, Devendra Darda, Managing Director, Lokmat Media Pvt Ltd said, “Surjyotsna Music Awards is conceived with the vision of identifying unique musical talents from across the country. A dream dreamt by us three years back has today emerged as one of the platforms for upcoming singers and that has given us confidence to scale up the competition level. As we bring in the 4th edition of Surjyotsna Awards, we look forward to celebrating another exciting year in Indian music and recognizing new talent.”

     

     

  • 'Goan of the Year' was awarded to Rajdeep Sardesai, acclaimed media personality Consulting Editor of India Today Group

    ‘Lokmat Goan of the Year’ Awards felicitates winners

    By A Correspondent

     

    Leading Marathi daily Lokmat hosted their first edition of ‘Lokmat Goan of the Year’ Awards 2016 on May 21st 2016 in Panjim, Goa. The event recognized the contribution of eminent personalities across various fields in the state of Goa, whose contribution has helped the state occupy a place of pride. Lifetime Achievement Award was conferred on Julio Rebeiro, Ex-DGP, Indian Police Service (retd.) and Civil Servant and ‘Goan of the Year’ was awarded to Rajdeep Sardesai, acclaimed media personality Consulting Editor of India Today Group, Former News Anchor and Editor-in-Chief of IBN 18 Network.

     

    Smt. Mridula Sinha (Hon. Governor of Goa), Chief Minister of Goa, Shri. Laxmikant Parsekar, Shri Vijay Darda, Chairman, Lokmat Media Pvt Ltd. and MP, Rajya Sabha and Abhay Lodha, Chairman & MD, Topworth group of Companies graced the event. The occasion saw the presence of other important personalities of the state namely and over 1000 people attending from Goa. The event was presented by Maharashtra Tourism and powered by Deltin Group of Companies.

     

    The awards recognized achievers and luminaries across 9 categories as Education, Literature, Arts and Culture, Business, Politics – Influential Young and Senior Politician, Agriculture, Administrative Officer and Women Self Help Groups. It constituted of public voting as well as jury selection.

     

    The event’s highlights included special interview of four young politicians of Goa by Chief Minister, interview of Julio Rebeiro by Rajdeep Sardesai and Interview of Rajdeep Sardesai by Lokmat Goa Editor – Raju Naik

     

    Lokmat readers had the dual opportunity of identifying the Goan of their choice from 5 nominees across 9 categories and either physically dropping it at any collection centre or sending a simple SMS to 5676702. There has been an overwhelming response with over 1 lac votes being generated by Goans.

     

    Speaking on the occasion, Rishi Darda, Editorial, Jt Managing Director, Lokmat Media Pvt Ltd. said, ‘’It’s an immense pleasure to host the Lokmat Goan of the year awards this year in the presence of distinguished national and local personalities in Goa.  After the resounding success of Lokmat Maharashtrian of the Year Awards, we are happy to connect with people of Goa through this event. As a voice of the masses, Lokmat newspaper represents people and their achievements. This event is a true representation of that. Our endeavor through these awards is  to bring to the fore their contributions that have led towards making Goa a great state today.”

     

    Speaking on the occasion, Karun Gera, President Sales, Lokmat Media Pvt Ltd. said, “This is one of the most prestigious events in Goa which is one of our IPs and goes to become an annual feature every year. We are immensely grateful to our partners for extending their support for the event. Further continuing the association, we wish to provide all our partners a great value for their brands through this platform.”

     

    Hailing from diverse walks of life, the members of the jury included eminent personalities namely, Shri Datta Nayak (a Sahitya Academy winner writer), Dr. Rajiv Kamat (a frequent contributor to Lokmat’s editorial page content), Shri Vishram Gupte (a prominent Marathi writer and local head of ‘Sangath” an NGO), Adv. Cleofat Almeida Coutinho (an eminent jurist and a contributor to all dailies in the state of Goa) and Deelip Borkar (Editor of ‘Bimb’, a Konkani magazine).

     

  • It is a national daily for the Hindi-speaking population of Pune says Rishi Darda

    Lokmat Samachar’s Pune edition launched

    By A Correspondent

     

    Maharashtra’s Chief Minister Prithviraj Chavan launched the sixth edition of the popular Hindi daily, Lokmat Samachar in Pune. Also present on the occasion were Minister of State for Education Rajendra Darda along with media luminaries Balbir Punj (senior columnist and RS MP from Rajasthan), Prabhu Chawla (Editor-in-Chief – The New Indian Express), Tarun Tejpal (Editor-in-Chief, Tehelka.com) and Vijay Darda, Rajya Sabha MP and Chairman of Lokmat Media Pvt Ltd.

     

    “Lokmat Samachar will enhance the quality of life in Pune and will make it more cosmopolitan,” said Chief Minister Chavan at the launch ceremony.

     

    A panel discussion on “The Relationship between Media and Politicians” was organized to mark the launch. “A journalist is also a politician. Not only should the media help in shaping public opinion, it should also play a critical part in the development of the political process,” the CM observed.

     

    Senior journalists and editors Mr Chawla, Mr Tejpal and Mr Punj highlighted the increasing complexities of the media world, and the need to maintain a balance in giving coverage and direction.

     

    “Media is a fish that lives in the vast ocean of democracy,” said Mr Punj. “Hence strengthening the media will result in the strengthening of democracy.”

     

    Highlighting the sharp difference between the cover prices of newspapers in India and abroad, Mr Tejpal pointed out that the readers India are not willing to pay enough money to run these institutions. “This is the structural flaw due to which quality deteriorates,” he said.

     

    Mr Chawla decried the increasing incidences of ‘paid news’ inserted by politicians, due to which media is facing a credibility crisis. “Media has become a victim of this phenomenon,” he maintained.

     

    Speaking about the Pune edition of Lokmat Samachar Rishi Darda, Joint Managing Director – Lokmat Media Pvt Ltd, said: “The Hindi-speaking population of Pune, which has emerged as an education hub and IT city, was in need of a national daily. Since Hindi is our national language and therefore connects people throughout the country, Lokmat Samachar would definitely fill the gap.”

     

    The newspaper offering consists of the main paper of 12 pages along with a 4 pager Apna Pune that will detail the local civic issues and also leisure options for the Puneites. For You for the young, Sakhi for Women and Lokarang Sunday supplement will accompany the paper on 3 different days in a week.

     

    This is the sixth edition of the popular newspaper which first appeared in 1989 in Nagpur, and was thereafter launched in Aurangabad, Akola, Kolhapur and Jalgaon in that order. Lokmat Samachar has 13.56 lakh readers as per IRS 2012 Q1 AIR

     

    Its Pune edition has a cover price of Rs3 plus an attractive subscription scheme.

     

  • Over a period of time IRS as a product has evolved and is must for the media planning, says Jwalant Swaroop

    The Anchor: Jwalant Swaroop on 7 reasons why IRS is a valuable tool for measuring readership

    By Jwalant Swaroop

     

    Whether we like it or not, we cannot help but accept IRS as the currency for readership measurement. I do not think that we have an option.  In fact, I find IRS most valuable tool for its robustness and brilliant consistency. Over a period of time IRS as a product has evolved and is must for the media planning.

     

    1. IRS is the industry’s most acceptable currency. For the benefit of the professionals joining the industry now, let me share that there were times when we had NRS and IRS the two conflicting readership surveys. Now that the merger of both is official, IRS has emerged as the most acceptable currency.

     

    2. IRS is a technically sound product which encapsulates expectations of all the stake holders.

     

    3. Given the sample size IRS captures the readership trends having geographical and demographic details with precision.

     

    4. Despite the fact that it is largely industry funded, IRS has a neutral stance delivering value to clients and agencies equally.

     

    5. The product linkage data in IRS is significant for understanding the market size and set directions to brand and media owners.

     

    6. IRS can also be leveraged for setting directions for the content team to develop content for building attractiveness in the target readership which the media owners desires to build.

     

    7. Since the IRS results are out every quarter, it builds the excitement.

     

    Jwalant Swaroop is COO-Publishing, Lokmat Media Pvt Ltd