MxMIndia

Tag: Logitech

  • The agency has conceptualised the Pebble InstaVibe Test

    Logitech partners Dentsu Webchutney to launch Logitech Pebble in India

    By A Correspondent

     

    Logitech has joined hands with Dentsu Webchutney to launch the new Logitech Pebble mouse. The agency has conceptualised the Pebble InstaVibe Test, an on-ground activation where consumers can win a free Logitech Pebble mouse through a Rube Goldberg machine that analyses their Instagram profiles to check if their vibe matches the stylish mouse.

     

    Commenting on the launch, Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney said: “A Rube Goldberg machine is one of the best examples of art and technology coming together. Something that the audience and the product both can relate to. Every stage in the installation is a visual representation of a unique part of your Instagram profile. We scanned through the user’s interests like fashion, travel, music and more to get a cohesive quotient. We hope that the InstaVibe Test really brings consumers closer to the Pebble’s product promise”

     

     

  • The game is a throwback to the ‘90s with the classic 8-bit art style and multiplayer arcade gaming

    Dentsu Webchutney executes Friendship Day campaign for Logitech

    By A Correspondent

     

    Inspired by the ‘90s era, Dentsu Webchutney has launched the ‘Logitech Buddy Board’- a keyboard innovation that lets two to five friends play a game together on just one single keyboard.

     

    Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hectic work schedules and social media have changed the way we perceive friendship. Things were very different back in the ‘90s. We took this nostalgic hook and decided to hack into the keyboard interface so that at a time five players can play independently with their avatars. With this fun game, we hope to evoke the spirit of friendship the way it was in the ‘90s.”