MxMIndia

Tag: Logicserve Digital

  • #ClickKaroInsurekaro highlights ease of buying life insurance online

    HDFC Life campaigns for insurance for different life stages

    By Our Staff

     

    HDFC Life in its latest consumer awareness campaign emphasizes on the ease of purchasing life insurance online and its varied offerings for different life stages. The campaign was ideated by creative agency partner Logicserve Digital.

     

    Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said: “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavour to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”

     

    Added Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital: “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”

     

     

  • To help the brand scale its India business with digital strategy

    Logicserve Digital wins digital mandate for Ebro India

    By Our Staff

     

    Digital marketing company Logicserve Digital has been appointed as the Agency on Record (AOR) for Ebro India’s two sub-brands: Panzani Pasta and Tilda rice. As part of the mandate, Logicserve Digital will manage their social media accounts and help the brand grow and sustain their organic presence. The agency will also take care of the paid media mandate to increase the brand’s visibility.

     

    Prasad Shejale
    Prasad Shejale

    Said Prasad Shejale, Founder and CEO, Logicserve Digital: “We are thrilled to work with Ebro India and help them amplify their presence as well as reach in the Indian market. We have seen an increasing number of people cultivating interest in cooking in the last one year or so. I feel it is the best time to capture users’ attention, especially through digital channels and create an enduring relationship with these audiences. Today’s consumers are more mindful of their personal health, dietary needs, and consumption patterns. A conscious decision is being taken while purchasing any product. Ebro India has a wide range of products that can be introduced to these audiences with the right approach to gain optimal returns. We will be focusing on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced Indian audience by leveraging our entire gamut of digital solutions. Our endeavor will be to help the brand etch a permanent place in the hearts and minds of the audience at large. We are delighted with this association and look forward to taking the brand to newer heights with our integrated, digital-first approach that is optimized for success.”

     

    Peter Walker
    Peter Walker

    Added Peter Walker, MD, Ebro India: “As a global leader in the rice category and second worldwide in fresh & dry Pasta, our journey in India needed a digital partner who understood changing consumer trends and how to switch swiftly with them. With the rapid change in consumer habits during Covid, it’s imperative for agencies to understand and implement effective digital communication and media strategies to reach out to the right audience. With Logicserve Digital’s end-to-end solutions and integrated approach, we are sure that the association will help us penetrate effectively into this vast market and create opportunities to engage with the right audience digitally.”

     

     

  • Swamy’s experience of designing smart creative solutions will help the company bolster their creative offerings and address the new-age needs of creativity

    Logicserve Digital appoints Manesh Swamy as VP – Creative

    By A Correspondent

     

    Manesh Swamy

    Logicserve Digital has announced the appointment of Manesh Swamy as Vice President – Creative. Swamy will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.

     

    An expert in the industry, Manesh comes with over two decades of experience and brings with him a strong digital orientation with experience of managing reputed brands across sectors.

     

    Said Prasad Shejale, Co-founder and CEO of Logicserve Digital: “We are very happy to have Manesh on board with us. His experience, expertise and credibility will help strengthen our creative offerings with the changing needs of end consumer and thus brands. Great creative communication depending on customer context and channel touchpoint will pluck the right emotional chords of the end consumer. Manesh will help enhance the innovative, and impactful creative communications and solutions to our clients. He is a digital native and has created multiple campaigns across mediums including digital, activation and mobile. He follows a customer-centric approach with game-changing technology at its core and, I believe, he is a perfect fit to lead our creative team.”

     

     

  • The programme will enable digital agencies, marketers and specialists access native and digital advertising across the Times Internet’s universe

    Times Internet launches ‘Partner Program’ to boost digital growth for agencies

    By A Correspondent

     

    Times Internet has announced the launch of the ‘Times Internet Agency Partner Program’. The programme is designed to empower independent full-service and digitally focused agencies all over India. From certification to recognition, from technical knowhow to client satisfaction, it will empower professionals to discover new ways to grow their businesses.

     

    Said Gulshan Verma, Chief Revenue Officer, Times Internet while talking about the launch, “Today more than 400mn Indian users are on the internet, making it the platform of choice not only for the largest marketers, but also for hundreds of thousands of businesses that operate it. They depend on partners like AdGlobal 360 and Logicserve to aid their operations. They also depend on partners like Spiral Content Solution to create content that resonates with the consumers. We are very happy to have them as the founding partners of the Times Agency Partner Program”

     

    Speaking on their association with Times Internet and the Times Internet Partner Program Rakesh Yadav, CEO Adglobal 360 said, “AGL has seen good value for its clients by running certain types of campaigns on Colombia. This new innovative platform from TIL has good future and we want to leverage it for the benefit of our clients. We believe that as platinum partners, we will be able to offer to our clients, the best this platform can offer.”

     

    Speaking on their association with Times Internet and the Times Internet Partner Program, Prasad Shejale, CEO Logicserve Digital, Co-Founder Couponraja and Compareraja said, “Today, content is the king; so reaching the content consuming audience is the key. Hence, the right content partner is important and TIL inventory backed by Columbia came as an obvious choice. Colombia helps us with reaching the content consuming audience and influence them. Its flexible interface and premium inventory supports in making the campaigns a success. The interest level targeting enables us to reach out to a wider range of consumer. Colombia is a smart marketing platform for native ads and Logicserve Digital is very excited to be partnering with TIL to deliver great value to our digital media clients.”

     

    Speaking on his association, Rajan Srinivasan, Founder and CEO Spiral Content Solution said: “Scatter is happy to partner with Colombia. This works really well for our clients as we bring together the best in the content creation and content distribution through Scatter and Colombia respectively. Because even the best content means nothing if it can’t be discovered.”