By A Correspondent
The Lodha Group has brought FCB Interface on board as communications and strategy partner for its Palava City campaign. The new campaign talks of how the city is poised to take off and how this is an opportune moment for people to be a part of it.
Said Joe Thaliath, Chief Executive Officer, FCB Interface: “We are thrilled to partner with the Lodha Group for their remarkable project-Palava city. This is a unique opportunity for us to create a behavioural change and introduce a new way of living across touchpoints for the brand by attempting something new and breaking the monotony. To achieve this, we aim to reskin the city living mindset by taking it back to the core and then project the future living side of it; and this is what excited us to associate with the brand.â€
On the strategic partnership, Shaishav Dharia, Regional CEO, Lodha Group said, “We are humbled by the relentless confidence and faith of the 25,000 families in Palava, as it celebrates new milestones in its journey of providing a better urban environment to its citizens. We believe that FCB Interface, as our partner, will be able to communicate our philosophy and vision for the city.”
Added Robby Matthew, Chief Creative Officer, FCB Interface: “Palava’s stated intent is to become one of the most liveable cities in the world. And it is already more than half way there. The new campaign simply tries to bring this alive.â€