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Tag: Lodha Group

  • Makes Akshay Kumar brand ambassador for ‘Apna Ghar, Isse Accha Kya?’ film

    Lodha launches new campaign

    By Our Staff

     

    Lodha Group’s new campaign ‘Apna Ghar, Isse Accha Kya?’ features actor Akshay Kumar as  its brand ambassador. The film has been conceptualised and created in partnership with Lodha and ANC (Alok Nanda & Company).

    Said Raunika Malhotra, President, Corporate Brand and Communication, Lodha Group: “As a consumer-centric and forward-looking brand, Lodha is compassionate towards the desires of customers and aims at delivering the best quality of life & the finest living experience. Beautifully shedding light on the significance of having an own home, the ‘Apna Ghar, Isse Accha Kya?’ campaign invigorates the sense of rootedness and belongingness that one experiences while being a part of a community. At Lodha, we believe in providing a bespoke and uninterrupted lifestyle to our homebuyers that they can cherish for times to come. The campaign video aptly brings out the essence of having a place of own – a place where one can always go back to.”

    Added Radha Ghai, Senior Partner/Creative Director, ANC: “We worked jointly with the Lodha team to come up with this concept – Isse Achha Kya which focusses on building recognition and need for your own home. We wanted the campaign to be highly emotional and for this particular film the idea was to showcase beautiful memories, heartfelt emotions and long-lasting relationships which eco the sentiments of the consumer who values relationships and rootedness as core foundation of building a family and how your own home can fulfil all. Which sits beautifully below the umbrella thought – home is the best gift you can give your family.

     

     

  • This is the second leg of the ‘Jeena Isi Ko Kehte Hai’ campaign

    Lodha Developers celebrates Diwali with Akshay Kumar

    By A Correspondent

     

    Lodha Group, the Mumbai-based real estate developer, has launched the second leg of ‘Jeena Isi Ko Kehte Hai’ campaign, starring its brand ambassador – Akshay Kumar.

     

    Said Raunika Malhotra, President Corporate Brand, and Communication, Lodha Group: “As a brand with an all-encompassing vision, Lodha aims at steering remarkable differences in the society during this festive season. We have been providing a unique living experience to our customers, and this Diwali, we wish that everyone welcomes this festival amid the secured environment of their homes. Our brand objectives always align towards building world’s finest developments with utmost privacy, safety and ease accessibility, providing high services allowing consumers to lead a better life.”

     

     

  • The real estate and infrastructure development arm of Mahindra Group

    Mahindra Lifespaces appoints Viral Oza as CMO

    By A Correspondent

     

    Mahindra Lifespace Developers Limited, the real estate and infrastructure development arm of Mahindra Group, has appointed Viral Oza as Chief Marketing Officer (CMO).

     

    Arvind Subramanian

    Commenting on the appointment, Arvind Subramanian, MD & CEO-Designate, Mahindra Lifespaces, said: “The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships, while driving customer experience excellence.”

     

    Viral Oza

    Added Oza: “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”

     

    Oza was until recently Chief Marketing Officer at Lodha Group.

     

     

  • Conceptualised by Ogilvy and Mather, the TVC narrates this experience through the journey of a little girl, where all her dreams get manifested into reality at her Lodha home

    Lodha Group urges customers to ‘Find your Kingdom’

    By A Correspondent

     

    Lodha Group launched its first commercial TVC – ‘Find your Kingdom’. Centered on Lodha’s core philosophy of ‘Building a Better Life’, the campaign attempts to establish an emotional connect between consumer aspirations and the lifestyle experience delivered by the brand. Conceptualised by Ogilvy and Mather, the TVC narrates this experience through the journey of a little girl, where all her dreams get manifested into reality at her Lodha home.

     

    The TVC begins with a little girl entering the room, holding a key in her hand. The protagonist first looks through the keyhole inquisitively and smiles before putting the key into the mysterious door and opening it. After which, she is shown passing through the door and entering into a magical home of her dreams. The inspiring VO starts by saying – “Ghar mera ek kile sa hai, Jismein sab kuch bada bada sa hain” and runs throughout the film where it depicts her aspirations of a dream home, with each scene in a poetic manner.

     

    Commenting on the campaign, Viral Oza, Chief Marketing Officer, Lodha Group said, “Our new campaign is in line with our group philosophy of ‘Building a Better Life’. The TVC aims to depict life at Lodha and what consumers can expect from Lodha properties. The poem recital by a little girl about her kingdom conveys that the home you dreamt of as a child can be reality. Just like a kingdom, Lodha properties provide ample green and open spaces, a secure environment, facilities and amenities to improve quality of life and most importantly create communities to instill a sense of belonging.”

     

    Said Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather on the campaign, “Lodha is known for its quality homes, where lots of families live in comfort and luxury with facilities and security.  To me, it’s like living in a fort.  The campaign captures the dreams and desires of people, and offers Lodha as a modern=day fort.”

     

  • Viral's role will cover a wide array of customer facing activities including marketing, customer care and hospitality and facility management

    Viral Oza joins Lodha as Chief Marketing Officer

    By A Correspondent

    The Lodha Group has announced that Viral Oza has taken over as its Chief Marketing Officer (CMO).

     

    Oza joins Lodha from Bennett Coleman and Company (The Times of India group) where he was working as Director of Marketing. Prior to this, he was at Nokia (/Microsoft) since 2008 serving as Marketing Director and member of the India Leadership Team. At the start of this career, Oza spent 17 years with Unilever in India, Philippines and the UAE.

     

    Shaleen Madan, Head of HR at Lodha said “We are extremely pleased to have Viral join us as a senior member of our leadership team. Over the last few years, Lodha has excelled at attracting and growing world-class talent from across industries and Viral will further strengthen our management as we seek to build upon our position as India’s largest real estate developer. Viral’s role will cover a wide array of customer facing activities including marketing, customer care and hospitality and facility management, so as to provide an integrated brand platform to consumers. He will guide and develop the current leadership team in our journey to make Lodha a much loved consumer brand. Lodha group is constantly evolving towards becoming one of India’s leading consumer goods companies, with a product focus on homes and offices, and we look forward to Viral’s leadership in shaping this journey.”

     

    Commenting on his new role, Oza said “Lodha as a brand and organization has always challenged the status quo to offer consumers the best in the category. I am excited and look forward to playing a part in this journey towards making Lodha one of India’s leading brands.”

     

  • The Bollywood power couple endorses Amara – Lodha’s utopian neighbourhood in Prime Central Thane

    Akshay-Twinkle to endorse new project for Lodha Group

    By A Correspondent

     

    Lodha Group has introduced celebrity couple Akshay Kumar and Twinkle Khanna as the brand ambassadors for its landmark neighbourhood Amāra. As part of a new advertisement campaign, the couple will be seen together for the first time endorsing a real estate project in India.

     

    During its pre-launch, Lodha Group witnessed a unprecedented sales of over 2000 homes worth INR 1600 crores and within the first weekend of launch, another 300 units have been sold. These sales are record-breaking and reflective of the strong demand for high quality housing in the Mumbai region.

     

    Speaking on the development, Akshay Kumar said, “Amāra is a unique urban concept, as par with master planned neighbourhoods of leading cities around the world. It’s like coming home to a world where every moment is rich, fulfilling and meaningful. It’s extremely rare to find such a haven in the middle of a city. This neighbourhood will enable its residents to live more, do more. I am delighted to be associated with Lodha Group on this new and innovative project, because it’s so refreshing to find such a forward looking developer that chose to build a society in a city without harming any nature. Instead of building a concrete jungle, Lodha has brought to us a luxurious nature filled neighbourhood fit for anything…What more could a family wish for than a nature linked lifestyle with the city at ones feet… Amāra simply lets you Do More, Live More.”

     

    Unveiling Amāra, Prashant Bindal, Chief Sales Officer (CSO), Lodha Group, said: “Over the years, Thane as a location has grown tremendously to create its mark today and it has become a booming commercial and residential hub due to the influx of business centers and other key developments. The robust demand generated by this neighbourhood, is proof that there will be a mass exodus of employable populace to Thane in the coming years. Moreover, branded urban neighborhoods are a rare phenomenon in Mumbai, and a lush and verdant neighborhood is even rarer in the city. In this backdrop, Amāra has received an encouraging response in the pre-launch stage with over 3000 booking applications. This neighbourhood has not only created super normal demand in a highly competitive market such as Thane but also revived its real estate landscape by reinforcing people’s trust towards appreciation and investment in real estate.”

     

    By A Correspondent

    Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.

    LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

    Meera Krishnan, Director Marcom, LeEco said,  “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation.  We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.”

    Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”

  • Alok Nanda & Company create a new campaign for the iconic World Towers targeting global Indians desiring a luxury lifestyle

    ANC unveils new campaign for The World Towers

    By A Correspondent

     

    Alok Nanda and Company has created a new ad campaign for The World Towers by the Lodha Group. The multi-ad print and outdoor campaign will project the luxury experience provided by The World Towers to its residents. It will target resident Indian and NRI audiences.

     

    The objective of this campaign is to highlight lesser known aspects of the development, thereby focusing on its iconic stature and building desirability. Alok Nanda & Company has drawn from its vast luxury and lifestyle experience to present a lifestyle that is in every way as iconic as the buildings. Using a distinctive tone of voice, the campaign takes the ‘above it all’ brand positioning to another level altogether. The messaging uses scale and global comparisons to make its point.

     

    “Luxury selling is all about evoking a lifestyle experience in the mind’s eye. Our mandate was to create a campaign that brings alive, from an experiential perspective, the life one leads at The World Towers. We leveraged the most remarkable product offerings to establish the superlative nature of luxury living at The World Towers,” says SamarjeetShimpi, President, Alok Nanda & Company.

     

    “The World Towers has always registered itself as the world’s tallest residential towers – India’s global icon which is home to world’s finest residences with Interior Design by Armani/Casa. However, the iconic stature comes not just from its height and interiors, but every aspect ranging from landscape design, managed services, sports and club facilities to engineering, technology and advanced construction techniques. It was important for this campaign to build a story woven around the lifestyle that would come alive at this holistic development,” Samujjwal Ghosh, Sr. Vice-President, Marketing, Lodha Group.​