By A Correspondent
Coca-Cola has retained its media mandate for India with LodestarUM. The IPG Media brands flagship media agency has been working on the cola giant since 2010. That the media AOR was on a pitch was well-known with five agencies in the running for the business.
According to reports received, other than Lodestar UM, GroupM, Madison, Starcom and Dentsu were active in the pitch. In the final decision-making GroupM, Madison and Lodestar UM were in the fray.
The account is being spearheaded by Anamika Mehta, CEO, Global Clients at IPG Mediabrands and according to industry estimate is estimated to have a size of Rs 350-400crore.