MxMIndia

Tag: Lluis Ruiz Ribot

  • The TVC captures the before- and after-effects of the Super Charger

    KFC unveils campaign to promote new ‘Super Charger’ offering

    By A Correspondent

     

    KFC India has rolled out a TVC for its all-new Super Chargerburger. Commenting on the film, Lluis Ruiz Ribot, CMO, KFC India said, “Following the ‘more in less’ ideology, we launched our new pocket-friendly ‘Super Charger’ to serve as a quick recharge for consumers. The light-hearted TVC has been conceptualised by Ogilvy & Mather.

     

    Said Ajay Gahlaut, Deputy Chief Creative Officer- Ogilvy India, Chief Creative Officer- Ogilvy North: “A bigger burger at a nominal price offering from KFC was news enough. The task hence, was to find a creative way to deliver the good news and ‘Recharge at 99’ as an idea, just fit like a glove. For a refreshing change, we tapped the world of girls and their undying love and excitement for the four legged. The outcome – a relatable, cute-to-watch TVC that speaks for the product and its USP.”

     

     

  • The film emphasises that KFC Chick & Share is perfect for sharing with close buddies

    KFC’s latest film puts the spotlight on close friendships

    By A Correspondent

     

    KFC India has released its latest film for its ‘Chick & Share’ buckets that celebrates the closeness and craziness among friends.

     

    The TVC opens with three friends meeting at a KFC joint and without uttering a word greeting each other with just their signature handshake. It is fun to see how no one says a word, yet each one of them knows the elaborate handshake “like a pro”. Witnessing this is a boy, sitting across the table, wondering what is going on. He looks baffled watching the three friends, who don’t care about onlookers and are just thrilled to meet each other. The commercial ends with the tagline “Aisi crazy dostikeliye…KFC kenaye Chick & Share Buckets” emphasizing that the KFC Chick & Share is perfect for sharing with close buddies.

     

    Said Lluis Ruiz Ribot, CMO, KFC India:“With the TVC we wanted to emphasize the fact that the KFC Chick & Share Bucket is meant to be shared with your inner crew. An interesting take on how we are our uninhibited selves with our closest bunch of friends, along with a great product helped us design the campaign, that we are confident will resonate with our consumers.”

     

    Commenting on the TVC, Ajay Gahlaut, Executive Creative Director, Ogilvy Group Companies – North said:“The task was to position the KFC Chick & Share buckets as a sharable snack for youngsters. So, in these films, we focussed on cool teenagers who share a crazy bond, and integrated it with our messaging of food. Simple, crazy and fun.”

     

  • With this, KFC has become the first brand in thecountry to bring to television screens an image format that has seen wide popularity online

    KFC brings GIFs alive on TV screens in India

    By A Correspondent

     

    Those who love GIFs (Graphics Interchange Format) on the internet are sure to KFC’s new TV commercials. KFC India has launched a series of 10-second TV commercials in GIF-like format to promote its Wednesday special offer of 10 pieces of hot and crispy chicken for only Rs 400. The TVCs are quirky short videos that use tongue-in-cheek humour to communicate the brand’s value proposition.

     

    Commenting on the launch of the disruptive GIF TVC series, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said:“GIFs have become a means of communication that young consumers are using at nearly every point of digital conversation. It is a more engaging, amusing and human format of communication and they draw an instant connect with consumers.  For this campaign, we wanted to create something that would be disruptive and also be shareable – and these quick GIF-inspired TVCs do just that!”

     

  • The TVC continues to celebrate the diversity and quirkiness of 'Unlikely Friendships'

    KFC duo back with a new friendship story

    By A Correspondent

     

    The unlikely friends that bonded over KFC’s Friendship bucket are back. And this time around, they are bonding over the KFC Duo Friendship Bucket.

     

    The TVC begins with two friends sitting at a KFC restaurant, one has a black eye. They are communicating in sign language, as one of them is specially-abled. The friend with the black eye is seen questioning his specially-abled friend on why he gets only one piece of chicken from the KFC Duo Friendship Bucket, despite getting involved in a brawl for his buddy. To which the specially-abled friend responds that his friend has received only one black eye and therefore deserves only one piece of KFC chicken. The quirky TVC ends with a voice over saying, “Friendship mehengi padh sakti hai, KFC nahin (Friendship may prove to be costly, but not KFC)”.

     

    Talking about the TVC, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “We continue to celebrate the diversity and quirkiness of ‘Unlikely Friendships’. The campaign with which we launched our Friendship bucket received a tremendous response from consumers and we are back with a great value offer in the form of the KFC Duo bucket.”

     

  • It questions the belief that being dissimilar leads to differences and reasons that "Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!"

    KFC’s new campaign celebrates unlikely friendships

    By A Correspondent

     

    KFC India is launching its new campaign that has a refreshing new take and celebrates unlikely friendships.  The new TVC marks the launch of KFC’s new Friendship Bucket, and brings to the fore friends that are different, yet together. It questions the belief that being dissimilar leads to differences and reasons that “Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!”

     

    Talking about the new campaign, Lluis Ruiz Ribot, Chief Marketing Officer, KFC India said, “Friendship has always been one of the most important and deep relationships in the lives of the youth. At KFC, we want to inspire people to have a different take on it, by championing diversity in friendship. We believe that the more unlike your friends are from you, the richer the friendship is. That’s why in the new campaign we feature stories about friends that are different, yet together.”

     

    The TVC starts with two friends sitting at a KFC restaurant. They are communicating in sign language, and we realize that one of them is specially-abled. The specially-abled person is seen questioning his friend on why he hasn’t gone out for a movie with his other friends.  He says that his friend would have had more fun with the others, especially since he can’t even talk. The latter responds by saying that while the specially-abled friend says that he can’t talk, he has been prattling all this while. The heartwarming ad ends with a voice over saying, “Dost jitney alag hote hain, Friendship utni kamal ki hoti hai!’’

     

  • Watt A Box – a limited edition 5-in-1 Meal Box which comes with a built-in power bank that can charge your smartphone on the go

    Now, a meal box that can charge your smartphone while you eat

    By A Correspondent

     

    This monsoon, KFC in association with Blink Digital turns the act of charging your phone into a service by launching ‘Watt A Box’ - the meal box which comes with a built-in power bank that can charge your smartphone while you enjoy your meal.

     

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 meal served in ‘Watt A Box’ and be able to take it home too. Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

     

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

     

    Dooj Ramchandani

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital.

     

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

     

  • The TVC urges consumers to not settle for less in the name of affordability, when they can get a complete meal at a pocket friendly price with the KFC 5-in-1 Meal Box

    KFC launches TVC for its 5-in-1 Zinger Meal Box

    By A Correspondent

     

    KFC has launched its TVC for the 5-in-1 Zinger Meal Box – the second avatar of the box that creates a complete lunch meal using the iconic Zinger Burger.

     

    Commenting on the launch of the TVC, Lluis Ruiz Ribot, CMO, KFC India said, “The new TVC showcases just how filling the 5-in-1 Meal Box can be in comparison to other meals, especially now that consumers can get their favorite KFC Zinger in the Meal Box, making it trulySab Pe Bhari! The TVC urges consumers to not settle for less in the name of affordability, when they can get a complete meal at a pocket friendly price with the KFC 5-in-1 Meal Box.’’

     

    In the TVC its lunch time, and the 5-in-1 Meal Box consumer with his big meal takes a seat on bench with another person eating his small regular lunch. The 5-in-1 Meal Box tips the bench and the second person with his meal easily slides down to the edge. Now both of them are close and the small lunch guy is hungrily staring at the 5-in1 Meal Box.