MxMIndia

Tag: L&K Saatchi and Saatchi

  • The underlying credo for the campaign is Empowering Human Ambition

    Muthoot evangelises ‘Blue Soch’ via its campaign with Vidya Balan

    By A Correspondent

     

    The Muthoot Pappachan Group, aka Blue Muthoot, has launched its new campaign #KahaaniBlueSochki with brand ambassador Vidya Balan. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

     

    The films have been conceptualised by L&K Saatchi and Saatchi. Said Anil S Nair, CEO and Managing Partner of L&K Saatchi and Saatchi: “Unlike most financial services brands, who want to project themselves as the messiah of the underprivileged, Muthoot Pappachan Group respects the spirit and determination of the customers in their pursuit of success against all odds. The communication focuses on this belief that their customers are determined people with bigger dreams and we are happy to partner them in that journey. Interestingly, all the four TV scripts are inspired by true Muthoot Pappachan Group Customers’ stories, which is what makes it so endearing and our job so meaningful.”

     

    Added Sanjeev Shukla, Chief Marketing Officer, Muthoot Pappachan Group:: “By offering easily accessible & simple financial products & services to people who are not so well-off, but have the grit and gumption to achieve their aspirations, Muthoot Blue acts as a catalyst to their Blue Soch. Helping them to rise above their circumstances and build a brightertomorrow for themselves. To talk to this audience, we found the perfect match in Vidya Balan. The national award-winning actor is a well-known humanitarian who has a genuine interest in driving societal change and has time and again demonstrated the same.”The films have been directed by Nikhil Rao of Jamic Films.

     

     

  • Via this campaign, Pepperfry aims to help consumers make their homes interesting and convenient through its differentiated portfolio

    Pepperfry.com promotes decor & utility offerings

    By A Correspondent

     

    Pepperfry.com has launched a new marketing campaign to promote its décor and utility portfolio. With this campaign, Pepperfry is extending its brand promise of ‘Happy Furniture to You’ to its other key segments – Décor and Utility.

     

    The films have been conceptualised by L&K Saatchi and Saatchi. Talking about the commercials, Delna Sethna, Chief Creative Officer, L&K Saatchi and Saatchi said: “When a brand like Pepperfry decides they want to advertise their extended portfolio it’s always happy times for creative people. We get to design a gorgeous set of films and inspire people to shop!!! Like I said, happy times.”

     

    Added Debarjyo Nandi, Senior Vice-President, L&K Saatchi and Saatchi added: “There are all kinds of people who have all kinds of home décor needs, functional and behavioural. The idea for the campaign was to showcase the interesting range of utility and décor items on Pepperfry, which not only help meet these needs but also give consumers ideas to make things better.”

     

     

  • Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi

    Cadbury rolls out another occasion-based communication for Choclairs Gold

    By A Correspondent

     

    Mondelez India has launched its latest occasion-based TVC for Cadbury Choclairs Gold, the center-filled chocolate éclair. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi. Backed by deep consumer insights, the new TVC targets the birthday celebrations segment with its ‘Birthday Pe Sirf Choclairs Gold’ campaign, encapsulating the memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

     

    The TVC begins with two brothers leaving for school. The younger brother who plays the protagonist, appears to be apprehensive as he is celebrating his first birthday at a new school and has yet not made friends. The elder brother tries to cheer him up and hands over a Cadbury Choclairs Gold birthday pack to him. The protagonist’s fellow students slowly gather around him, wishing him and picking up pieces of the liquid chocolate candy. He is now happy with his peers and is further delighted when the school captain picks up a piece of Cadbury Choclairs Gold, calls him a champ and wishes him Happy Birthday.

     

    Amit Shah

    Commenting on the campaign, Amit Shah – Associate Director – Marketing – Gum, Candy & Beverages said, “Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has been a popular choice for birthday celebrations in schools – this despite never having actively invested behind the occasion. Backed by deep consumer insights, the TVC aims to drive the sales of Choclairs Gold Birthday Packs tapping on this consumption occasion. It also aims at bringing back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays.”

     

     

    Delna Sethna

    Delna Sethna, Chief Creative Officer, L &K Saatchi & Saatchi said, “Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular Birthday candy brand, and the new TVC just reiterates this.  Coated in gooey caramel and oozing liquid chocolate! It’s not just any ol’ candy, its 100 pieces of nostalgia crammed in to the Birthday Pack.”

     

  • The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions

    Hamdard unveils latest TVC for ‘Hamdard Roghan Badam Shirin’

    By A Correspondent

     

    Hamdard Laboratories has launched a new campaign for its brand Hamdard Rogan Badam Shirin. The campaign would span the mediums of TV, Print, Outdoor, and Digital.

     

    Thisnew campaign for Hamdard Roghan Badamaims to make a serious effort to talk to the upwardly mobile working class of people who do not have time to take care of their health. From the communication point of view, the emphasis is clearly laid on highlighting the fact that Hamdard Roghan Badam is an 100 per cent pure almond oil which has remarkable benefits.

     

    The innovative campaign was being developed by L&K Saatchi and Saatchi and was shot by MagicBox productions.

     

    The campaign is launched with the creative idea of ‘Expect more with multiple benefits of this oil’,andit looks very well grounded as it stems from a very significantinsight relevant in modern times – ‘Duniyaaapsebahutkuch expect kartihai’. The film highlights the daily struggle and how people are expected to deliver more. How people stretch themselves in their respective roles from being an efficient professional to a responsible and caring family member. Or how a kid is expected to work hard towards being an all rounder and then in addition, be a help to the parents.  And in this fight to meet ever-increasing expectations, Hamdard Rogan Badaam helps us, as it does more than it is expected to do.As a creative strategy, the communication pokes the audience and makes this point by asking, ‘Par koi haijisseaapkareinexpect …more?’

     

    Commenting on this campaign, Mansoor Ali, Chief Sales & Marketing Officer said, “We are happy to see the of the new Hamdard Roghan Badam TVC. It is in line with our vision of communicating with the young, urban and upwardly mobile people; and in bridging the classical generation gap. The campaign is fresh, uncluttered and touches a very basic human insight that “The world expects so much from you…is there anything from which you can expect more? “With this TVC, we expect Hamdard to become even more of the trusted brand name that it has been for years, especially with the urban youth”.

     

    Ankit Garg & Abhishek Misra, creative directors from L&K Saatchi and Saatchi remarked,“While creating the campaign, the challenge was two-fold.  We had to make the brand relatable to the aspiring, multi-tasking people of modern cities along with highlighting the multiple benefits of the oil both in terms of imagery and relevance. It was clear that we wanted to pick up small moments from life that would highlight the ‘extra effort’ we are expected to put in, in an very realistic manner. Pick up situations that show the daily struggle but not often seen in commercials. That would bring the freshness and warmth to the brand.”