Audio brand Shure has partnered with the Living Tongues Institute for Endangered Languages for a campaign.
Said Eduardo Valdes, Associate Vice President of Global Marketing and Product Management at Shure: “With a heritage of developing some of the most fully featured and reliable wireless audio gear, Shure has the distinct honor to support organizations that depend on this technology to do their work. It’s been an absolute pleasure equipping Living Tongues with MoveMic and watching how this noble organization executes its work in some of the most extreme conditions while still capturing flawless wireless audio.”
Added Thomas Genower, Creative Director at Media.Monks: “Our ability to express ourselves in our native tongue is what gives our rich and diverse cultures their unique identities. It’s vital that we document, record and safeguard endangered languages in as much detail and fidelity as we can. This partnership holds real purpose, highlighting both the quality of Shure’s product and the crucial work that Living Tongues institute for endangered languages do. The value of this project is that we’ve been able to aid the implementation of language preservation and grow awareness for it.”