MxMIndia

Tag: LivGuard

  • The brand focuses on the emotions of every Indian across varied walks of life

    Livguard joins in WCup chorus with #LeAaoGhar

    By A Correspondent

     

    Livguard has unveiled its latest campaign #LeAaoGhar to cheer team India. Through its digital film, the brand focuses on the emotions of every Indian across varied walks of life, be it a school-going kid, an army officer or a corporate employee connected with their family and reminiscing the moment spent with their loved ones.

     

    Commenting on the initiative, Gurpreet Singh Bhatia, CEO, Livguard Energy Technologies: “Since the cricket fever is so high during the World Cup, we are delighted that we could contribute our bit through these initiatives. The campaign is designed keeping in mind the unity and enthusiasm that the nation bleeds during the World Cup. With #LeAaoGhar, we are supporting the spirit and fervor of every Indian towards encouraging team India to bring the cup home with pride.”

     

     

  • The new brand campaign draws attention to the cutting edge technology of LivGuard’s inverters and inverter batteries

    LivGuard unveils integrated ad campaign for its inverter range

    By A Correspondent

     

    LivGuard has unveiled its new ad campaign to promote its current range of inverters and inverter batteries.

     

    Said Gurpreet Singh Bhatia, CEO, LivGuard Energy Technologies Private Limited: “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with Deep Cycle Design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”

     

    Speaking on the campaign, Raj Kamble, Founder & CCO, Famous Innovations remarked: “Our brief was to bring alive LivGuard’s unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities – Einstein and Bruce Lee – and portrayed the same in a visually interesting way. The concept also played on the brand’s ambassador, Akshay Kumar’s strength as he’s a truly versatile performer and was ideal to pull off the same.”

     

     

  • The new brand campaign draws attention to the cutting edge technology of LivGuard’s inverters and inverter batteries

    LivGuard unveils integrated ad campaign for its inverter range

    By A Correspondent

     

    LivGuard has unveiled its new ad campaign to promote its current range of inverters and inverter batteries.

     

    Said Gurpreet Singh Bhatia, CEO, LivGuard Energy Technologies Private Limited said “We are extremely delighted to launch this campaign with our brand ambassador Akshay Kumar in an unseen avatar. The traditional prospect of inverters and inverter batteries has taken a new helm with our inverters and inverter batteries. The consumers will now witness the industry’s first SuperTUFF 3D Grid in batteries, which ensures longer battery life along with Deep Cycle Design, which is ideal for geographies with long power cuts. With smart features of Artificial Intelligence battery charging in inverters, coupled with avant-garde qualities and aesthetic design of the product, we hope that this unmatched proposition will enhance the expectations of the consumers.”

     

    Speaking on conceptualising the campaign, Raj Kamble, Founder & CCO, Famous Innovations added: “Our brief was to bring alive LivGuard’s unique combination of smartness and toughness. We chose two iconic personalities that represent these qualities – Einstein and Bruce Lee – and portrayed the same in a visually interesting way. The concept also played on the brand’s ambassador, Akshay Kumar’s strength as he’s a truly versatile performer and was ideal to pull off the same.”