MxMIndia

Tag: LIVE Viacom18

  • The performance will tour eight cities across 78 shows, starting November 2019

    Live Viacom18 to bring ‘Peppa Pig Musical’ to India

    By A Correspondent

     

    ‘Peppa Pig Musical’, the live theatrical adaptation of the popular animated series on TV, is coming to India. Live Viacom18 and BookMyShow have joined hands to bring Peppa along with her family and friends to the country. The Peppa Pig Musical will tour eight cities across 78 shows, starting November 2019.

     

    Said Mahesh Shetty, Head – Network Sales, Viacom18: “Ever since its launch Peppa Pig has become a household name and an important part of our ecosystem. Owing to its growing demand and popularity, we’re thrilled to bring a one-of-its-kind live musical for the audience to feel closer to their favourite characters and witness this wonderful experience.”

     

    Added Kumar Razdan, Head – Theatricals, BookMyShow: “The live entertainment industry in India is witnessing remarkable growth, with newer avenues of out-of-home entertainment opening up and being loved by audiences. BookMyShow is thrilled to collaborate with Live Viacom18 for the Peppa Pig Musical, adding another distinctive theatrical offering to our extensive repertoire of live entertainment experiences, all executed at par with global standards. We are certain that kids will love the musical, as much as they love the series,”

     

     

  • Nitin, in his career spanning close to two decades has worked in designing brand campaign, media planning, building statutory audit/ legal frameworks and strategic alliances

    Nitin Alawadhi appointed National Sales Head at LIVE Viacom 18

    By A Correspondent

     

    Viacom18 has announced the appointment of Nitin Alawadhi as the National Head, Sales, LIVE Viacom18. In his new role, Nitin will spearhead the business development team to drive revenues and build a strong clientele across India.

     

    Launched in 2013, LIVE Viacom18 creates large format event IPs such as Vh1 Supersonic, MTV Bollyland, Emerge, MTV Indies Extreme and MTV Indies SPIRO along with International award formats like MTV Video Music Awards India (VMAI), Kids Choice Awards, et al.

     

    Nitin joins LIVE Viacom18 from Bennett, Coleman & Co Ltd. (BCCL) where he spearheaded the Integrated Brand Communications and Experiential marketing divisions. With dual management degrees in Marketing and International Trade Management from CMD and NMIMS, Nitin, in his career spanning close to two decades has worked in designing brand campaign, media planning, building statutory audit/ legal frameworks and strategic alliances.

     

    Speaking about Nitin’s appointment, Jaideep Singh, Sr. Vice President and Business Head- LIVE Viacom18, says, “Nitin’s experience in successfully driving revenues for the Integrated Brand Communications and Experiential marketing platform will add a great value to the LIVE division at Viacom18. The experience and caliber is apt to be leading a dynamic and ever aggressive brand like ours that is always in a transition for better compliance with market needs.”