MxMIndia

Tag: Liva

  • It’s the first-ever campaign by the brand which will take the digital-first route

    Liva launches its digital-exclusive campaign, #LiveYourFlow

    By A Correspondent

     

    Liva, the ingredient brand from the Aditya Birla Group, launched its latest campaign #LiveYourFlow which features actor Kangana Ranaut. This is the first-time that the brand has taken the route of releasing the campaign first on digital platforms including social media.

     

    “It was a strategic decision to the digital-first route,” said Srishti Sawhney, President and Global Brand Head, Grasim Industries, Pulp & Fibre Business, and added: “Liva, being a new age natural fabric brand has always taken initiatives to connect with the end consumer in innovative and creative ways. There is a huge attitudinal and behavioral shift in consumption towards digital media. Therefore we too have evolved our marketing strategy to reach out to the customer more effectively.”

     

     

  • Liva from Aditya Birla Group group, has extended its contract for yet another year

    Liva extends its association with Kangana Ranaut

    By A Correspondent

     

    Liva from Aditya Birla Group, has extended its contract for yet another year with Bollywood actor Kangana Ranaut.

     

    Said Manohar Samuel, President – Business Development & Marketing, Birla Cellulose: “Kangana Ranaut embodies the true values of Liva with her effortless style, dynamic personality. Today she is by far the face that is reckoned with style, fashion and dynamism. The brand and its ambassador have a lot in common. Today Kangana has carved a unique space for herself among her fans. We are delighted to have her as the face of our brand. Kangana Ranaut has come a long way with her talent and passion towards her work. She has the ability to easily fit into any character with tremendous fluidity, just like Liva fabrics. Fashion for her is about being oneself and having a sense of spontaneity.”