MxMIndia

Tag: Lionsgate

  • To co-produce two films – an action comedy and romcom

    Lionsgate, Abundantia & Efar Films join forces

    Lionsgate, Efar Films and Abundantia Entertainment have come together to bring two movies. The first is an action – comedy motion picture, the other film is a romantic comedy. Scripting is underway for both projects.

    Said Rohit Jain, President of Lionsgate Play Asia: “We are delighted to collaborate with Abundantia Entertainment and EFAR Films on two exciting upcoming projects. The projects underscore our commitment to delivering innovative and culturally resonant films to audience world over, and we are thrilled to bring this to life for our audiences in India. This is a testament to the power of gripping storytelling and the creative vision of our partners.”

    Added Vikram Malhotra, Founder & CEO of Abundantia Entertainment: “At Abundantia Entertainment, we are committed to producing high-quality and engaging content that is uniquely Indian and resonates with audiences globally. The two upcoming films perfectly align with this vision. We are delighted to collaborate with Global Major Studio Lionsgate and with EFAR Films to bring these stories to life in India.”

    Said Kavita Sharma Gandhi, Founder & CEO of Efar Films: “We are delighted to be part of this exciting development alongside Lionsgate and Abundantia Entertainment. Our aim is to tell stories that are rooted in Indian ethos and culture with a universal appeal. We look forward to working together to create a memorable cinematic experience through these creative projects and this unique partnership.”

  • For premium Hollywood content

    MX Player inks partnership with Lionsgate

    By Our Staff

     

    Video on Demand platform MX Player has entered into a partnership with Lionsgate OTT service provider to bring premium Hollywood movies, including award-winning titles across genres.

     

    Through this association, MX Player consumers in India, Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and Maldives will now have access to 50+ Hollywood blockbuster films dubbed in Hindi, Tamil and Telugu in a year.

     

    Speaking on the association, Mansi Shrivastav, Senior Vice President – Content Acquisitions & Alliances, MX Player said: “At MX Player, we are invested in our consumers.  As the second largest entertainment ecosystem across the globe, we have continually and consistently brought diverse content to the platform across genres, formats and languages. Our partnership with Lionsgate allows us to bring some of the most popular and commercially acclaimed Hollywood films to our viewers in their local languages. This partnership also enables us to attract new users to the platform while consolidating our existing audience base. We are thrilled with this alliance and look forward to working closely with the team at Lionsgate to make more Hollywood content available for users in the region.”

     

    Speaking on the partnership, Gayathiri Guliani, VP, Licensing and Content Partnerships, Lionsgate added: “Lionsgate has been bullish for its compelling content slate, and we are delighted to partner with MX Player as this will multiply our consumption, reaching out to maximum viewer base. It’s all about genre-diversification, breaking language barriers and having the best stories to watch. This alliance is all set to grow with multiple Lionsgate titles made available on the platform, spoiling viewers for choice.”

     

  • As Vice President, People Office South Asia and South-East Asia

    Lionsgate promotes Shreya Channa

    By Our Staff

     

    Shreya Channa
    Shreya Channa

    Global content firm Lionsgate has announced Shreya Channa as Vice President, Head of People Office, to be a part of the expansion for South Asia and emerging markets of Asia. She will be reporting to Lionsgate Managing Director Rohit Jain.

     

    Said Jain: “At Lionsgate, we believe that people are the differentiating secret recipe and soul of an organisation, we work everyday to build a culture of creativity and continuous learning. Shreya’s acumen and expertise will help us to supercharge the next era of Lionsgate in the region.”

     

  • Ropes in Ananya Panday to amplify #DateAMovie initiative

    Lionsgate Play launches new campaign

    By our Staff

     

    OTT player Lionsgate Play has launched a new campaign “LoveMoreBrowseLess” that will witness a series of videos and posts. The app has roped in actor Ananya Panday to amplify the campaign.

    Said Amit Dhanuka – Executive Vice President, Lionsgate:  “Valentine’s Day is an important day where traditionally we have seen content consumption go up. Last year we took a stand as a brand to be meaningful to singles who might feel left out with our #DateAMovie initiative. This year post the pandemic we want to take a bold stand and encourage people to go out and do something special with their loved ones as we finally can (at least in India). We are thrilled to launch, #LoveMoreBrowseLess wherein along with famous Bollywood Star “Ananya Pandey” we are encouraging people to make time for Love at least on this day. Ananya has curated a brilliant experience for 3 couples across Mumbai, Delhi & Bangalore which people can win by participating in a simple contest on our social media.”

     

     

  • The OCCP signatories list stands now at 17

    IAMAI’s ‘Universal Self-Regulation Code’ onboards SonyLIV & Lionsgate

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) has announced SonyLIV and Lionsgate as the latest amngst the leading Online Curated Content Providers (OCCPs) in India to sign the Universal Self-Regulation Code. The code has garnered support from the industry and has onboarded 15 OCCPs like Zee5, Viacom18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus and Flickstree.

     

    Said Tarun Katial, Chair, Digital Entertainment Committee, IAMAI: “I am overwhelmed with the support received on the code and delighted to welcome SonyLIV and Lionsgate as the 16th and 17th leading OCC providers in India to sign the ‘Universal Self-Regulation Code’. We already have India’s leading OTT providers as the signatories and expect more players to join the initiative in the coming weeks.”

     

    Added Ashok Nambissan, General Counsel, Sony Pictures Networks India: “We are delighted to join the league of signatories of the Universal Self-Regulation Code. We look to working closely with the IAMAI and other OTT players to get broader acceptance for the Code as well as the Government’s support for the industry’s efforts at self-regulation.”

     

    The Code is effective from August 15, 2020 and allows OCCPs to comply with all the guidelines in a time-bound manner. Each signatory to the code has agreed to appoint an external advisor as part of the grievance redressal mechanism within 60 days from the launch of the code – that September 4, 2020.

     

     

  • Prime Video will be the exclusive subscription streaming home in India for Academy AwardwinningLa La Land plus films like Deepwater Horizon and The Divergent Series: Allegiant

    Amazon Prime Video announces deal with Lionsgate

    By A Correspondent

     

    Amazon and Lionsgate announced a long-term exclusive deal that will make Prime Video India the subscription streaming home for hundreds of Lionsgate’s top acclaimed films, television episodes and upcoming new releases. Blockbuster movies like La La Land, which has grossed over $370 million at the worldwide box office and won six Academy Awards, event films including Deepwater Horizon and The Divergent Series: Allegiant and upcoming 2017 releases Power Rangers, The Shack and others will also be exclusively available only to Prime members, and will not be available on satellite or pay Television.  Rohit Tiwari at Morris Street Advisors, which represents Lionsgate in India, negotiated and closed the ground-breaking deal.

     

    “It is awesome that Lionsgate has partnered with Amazon Prime Video to bring its original, daring and highly acclaimed content to Indian customers.” said Nitesh Kripalani, Director and Country Head, Amazon Prime Video India. “We know our Prime members are going to absolutely love the selection of award winning films, indelible characters and unforgettable stories from edge-of-the-seat thrillers to spectacular action to heartfelt drama – in true Lionsgate style.”

     

    “Our collaboration with Amazon Prime Video India is the latest example of our commitment to bring world-class, award-winning movies and television series to the Indian market and its viewers,” said Lionsgate President of Worldwide Television and Digital Distribution Jim Packer. “We’re very pleased to partner with Amazon as they continue to transform the face of entertainment in India and bring our premium film and television content to their viewers.”

     

  • The project will be the first film jointly produced by the two companies in India

    Endemol, Lionsgate to co-produce ‘Warrior’ in Hindi

    By a correspondent

     

    Entertainment company Lionsgate and Endemol India have come together to co-produce the sports drama ‘Warrior’ in Hindi for the Indian subcontinent. Warrior, inspired by Lionsgate’s critically-acclaimed 2011 North American release of the same name, will be the first film jointly produced by the two companies in India.

     

    “Lionsgate is committed to identifying opportunities to produce and deliver motion pictures, television programming and other premium content to one of the largest and fastest-growing markets in the world,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer. Lionsgate COO of International Distribution Andrew Kramer added, “Warrior is the kind of locally-produced property based on timeless themes that we expect to resonate with mainstream commercial audiences in India, and our partnership with Endemol’s Eyedentity Motion Pictures will bring valuable local expertise to our venture.”

     

    “We are pleased to partner with Lionsgate in their initial film venture in India by co-producing Warrior,” said Deepak Dhar, Chief Executive Officer of Endemol India.  “Action-filled and emotionally powerful with themes of forgiveness and the enduring bonds of family, Warrior will be a quality film made with top-of-the-line production values that we believe will strike a responsive chord with Indian audiences.”

     

    Inspired by the American film of the same name, Warrior tells the story of two estranged brothers and deals with their struggling relationship with each other and their father.  The film will be adapted for Indian audiences and re-written for Indian tastes. Its focus on contact sport will be integral to the storyline and will position Warrior as one of the few sports dramas made in India.