MxMIndia

Tag: Lionsgate South Asia

  • As Vice President, Licensing and Content Partnerships

    Gayathiri Guliani joins Lionsgate South Asia

    By Our Staff

     

    Gayathiri Guliani
    Gayathiri Guliani

    Global content leader, Lionsgate India has welcomed Gayathiri Guliani on board as Vice President, Licensing and Content Partnerships, Lionsgate South Asia. She will be closely working with Rohit Jain, Managing Director for Lionsgate-South Asia and Networks-Emerging Markets Asia.

     

    Said Jain: “We at Lionsgate are thrilled to have Gayathiri as the newest member in the team. Her rich knowledge of the Media and Entertainment landscape in India & South Asia will help our rapid growth and pace immensely. We look forward to an exciting journey with her and wish her All the Best!.”

     

    Added Giuliani: “It is a privilege to be a part of a company that holds a strong brand legacy that’s iconic. Excited in taking the vision ahead and building new partnerships. I’m looking forward to establishing path breaking milestones with the help of Lionsgate India team”

     

  • For Indian originals

    Lionsgate appoints Mrinalini Khanna as Content Head

    By Our Staff

     

    Mrinalini Khanna
    Mrinalini Khanna

    Lionsgate India has announced the appointment of Mrinalini Khanna as Content head for Indian Originals. Khanna joins Lionsgate after a milestone 14 years at Endemolshine India, with the aim of developing, creating, and producing content for both the studio as well as the platform Lionsgate Play.

     

    Welcoming her on board, Rohit Jain, Managing Director Lionsgate South Asia and Networks- Emerging Markets Asia, said: “We are delighted to have Mrinalini Khanna as the content head at Lionsgate India. She brings strong domain expertise on consumer centric business to this role combined with an in-depth understanding of the content development in the OTT space. Her creative experience and commitment will be very valuable in shaping and developing content strategy for the Lionsgate Play in India.”

     

     

  • It is the studio’s biggest partnership to date for large screens in South Asia

    Lionsgate bets big with JioFiber

    By A Correspondent

     

    Global content leader Lionsgate has formed an alliance with Jio to bring the Lionsgate Play streaming service to JioFiber customers as part of the studio’s biggest partnership to date for large screens in South Asia.

     

    Rohit Jain

    Commenting on the partnership, Rohit Jain, Managing Director, Lionsgate South Asia, said: “We have recently seen a surge in viewership across Indian platforms as more and more people stream premium content.  What began as a smart phone-led content revolution is transitioning and expanding to encompass consumer televisions and other large screens in the home.  In response, we will continue to invest in technology and distribution with great partners like Jio that give our consumers the option of watching our movies either on large screens or on their smartphones. This alliance with JioFiber is our first major step amongst several such initiatives to come in taking content on large screens within comforts of consumers’ home”

     

     

  • Havas Creative Mumbai will be executing the India communication with local flavour further enhanced by celebrity collaboration

    Havas Creative joins Lionsgate to raise funds Covid-19

    By A Correspondent

     

    Global content studio Lionsgate India has launched an initiative to bring the community experience of watching movies in movie theatres to live streaming, in partnership with Facebook India. Havas Creative Mumbai will be executing the India communication with local flavour further enhanced by celebrity collaborations.

     

    Said Rohit Jain, Managing Director of Lionsgate South Asia: “In these unprecedented times, Lionsgate has launched this global initiative to support families of millions of people who have been impacted by COVID-19. For this initiative in India, we have partnered with Facebook to create a fundraiser, the proceeds for the same will be contributed to reputed NGOs helping fight this pandemic. This will be a unique opportunity for viewers to extend their support and donate for this charitable cause. Moreover, we are delighted to rope in Ananya Pandey for this cause who will support us to spread awareness on this property.”

     

    Added Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are honoured to collaborate with Lionsgate to extend their global initiative in India for such a noble cause. In such unprecedented times, we all should do our bit, and LionsgateLIVE is a one such opportunity for Havas.’’