MxMIndia

Tag: Lionsgate Play

  • MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements

    MediaCom bags mandate for Lionsgate Play

    By A Correspondent

     

    Following a competitive multi-agency pitch, MediaCom has bagged the media mandate for OTT platform Lionsgate Play in India.

     

    As its full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.

     

    Commenting on the partnership, Rohit Jain, Managing Director, Lionsgate South Asia, said: “This is an exciting year for Lionsgate Play. We will be launching our B2C app soon and aim to reach out to maximum number of audiences with the right media mix. We are glad to partner with MediaCom and are confident about their result oriented approach.”

     

    Speaking on the recent win, Navin Khemka, CEO, MediaCom South Asia, added: “Content consumption has witnessed unprecedented growth in the last couple of years more so over the last few months as a result of the lockdown. Lionsgate Play has some great content in their arsenal. Being the first OTT platform in the country to also focus on offering key Hollywood content in region-specific language will definitely make the right connect with the Indian consumer. We look forward to creating an unmatched brand experience for them.”

     

    The account will be managed and supervised by the MediaCom Mumbai office.

     

     

  • It is the studio’s biggest partnership to date for large screens in South Asia

    Lionsgate bets big with JioFiber

    By A Correspondent

     

    Global content leader Lionsgate has formed an alliance with Jio to bring the Lionsgate Play streaming service to JioFiber customers as part of the studio’s biggest partnership to date for large screens in South Asia.

     

    Rohit Jain

    Commenting on the partnership, Rohit Jain, Managing Director, Lionsgate South Asia, said: “We have recently seen a surge in viewership across Indian platforms as more and more people stream premium content.  What began as a smart phone-led content revolution is transitioning and expanding to encompass consumer televisions and other large screens in the home.  In response, we will continue to invest in technology and distribution with great partners like Jio that give our consumers the option of watching our movies either on large screens or on their smartphones. This alliance with JioFiber is our first major step amongst several such initiatives to come in taking content on large screens within comforts of consumers’ home”