MxMIndia

Tag: Lintas group

  • To help build a global creative infrastructure for brands and entertainment

    Azazul Haque is CCO at Creativeland Asia

    Creativeland Asia (CLA), the creative services company, has appointed Azazul Haque as its new Group Chief Creative Officer.

    Haque began his career with the Lintas Group in 2001 and has since worked with agencies such as Bates, Publicis, Lowe, Mudra, McCann, and Contract and as a Chief Creative Officer with Ogilvy, Mullen India and most recently with Media Monks.

    Said Sajan Raj Kurup, Founder & Chairman Creativeland Worldwide Limited said: “We are thrilled to welcome Azaz to our team. Over the last few years, at Creativeland Asia, we have been working on our next chapter that’s focused on building a robust global creative infrastructure for the future of brands and entertainment. Azaz has an impressive track record in brand building with an exceptional blend of strategic insight and creative vision. His careers spans a formidable body of notable work that includes recent projects for mainstream brands in categories such as tea, e-commerce, and fast-food chains, integrating tech, data, cultural insights, and distinctive storytelling. His approach aligns perfectly with our ethos and culture. We eagerly look forward to this exciting and ambitious new chapter together.”

  • While Michelle Suradkar will continue to help with some special projects until June 2019, Heather Gupta will take over the HR operations with immediate effect

    Heather Gupta joins MullenLowe Lintas Group as Group HR Director

    By A Correspondent

     

    MullenLowe Lintas Group has hired Heather Gupta as Group HR Director. She takes over from Michelle Suradkar, the current Group Chief HR Officer, who is taking a break from work for personal reasons.

     

    Virat Tandon

    Gupta’s move back to the group coincides with a renewed focus on meaningful integration at all levels of the business. Said Virat Tandon, Group CEO, MullenLowe Lintas Group: “We could not imagine an HR leader better suited for the task, given our vision of hyper-bundled solutions for the future, and the need for extreme agility as we integrate the various parts of our offering. Heather’s experience across diverse media businesses, including traditional and digital advertising, production, movies, TV, and content make her perfectly placed to help us shape our existing people for the future and also attract the very best talent in the industry”.

     

    Heather Gupta

    Commenting on her appointment, Gupta said: “I am thrilled to be returning to Lintas Group, after a journey of several years on a sharp learning curve across the media spectrum. Lintas is a special place with a strong identity and emotional resonance, and the company’s vision for the future is incredibly exciting”.

     

  • Linen Lintas has unveiled a campaign – 'Sunonahindekho' – that portrays the differentiation that CarDekho.com offers its users

    Linen Lintas appointed creative partner for CarDekho.com

    By A Correspondent

     

    Linen Lintas, a Lintas group company has been appointed as the creative partner for CarDekho.com. As its affiliate, Linen Lintas will work towards delivering creative and strategic insights & solutions that’ll play a significant part in making CarDekho.com a formidable player in the online car buying and selling marketplace.

     

    LK Gupta

    On appointing Linen Lintas as its creative partner, LK Gupta, CMO, CarDekho.com said, “Having worked with some of the team members at Linen in the past, we had high confidence in strategic insights and creative capabilities of the team. Hence we opted to partner with them.”

     

    To tap into the online auto marketplace that is witnessing its fair share of excitement at the moment, Linen Lintas has unveiled a campaign – ‘Sunonahindekho’ – that portrays the differentiation that CarDekho.com offers its users. The campaign has been conceptualized based on the insight that everybody has an opinion and that one should listen to all of them, but the final decision should be taken by individuals on their own accord. That’s the message that the new CarDekho.com TVC conveys, albeit in an entertaining and relevant way.

     

    Sharing his observations, LK Gupta, CMO, CarDekho.com said that being a pioneer in the concept of unbiased, objective and expert comparison of used and unused cars, CarDekho.com wanted to bring alive the most prevalent insight of what goes on in the mind of a prospective buyer. “Our website does a detailed analysis of all technical information, expert opinions, on-road prices and helps the buyer to shortlist what is most correct for him. We even help the consumer by arranging a test drive and connecting with the nearest dealer. All in all, it’s a must-check solution before buying a new or used car.”

     

    Adding further, he said that CarDekho.com had recently launched the iOS version of its popular smartphone app, and was the first among car portals to do so. “Our Android app that was released about a month ago has already clocked more than 100,000 downloads. So this is the perfect timing for us to go and present this wonderful service,” he continued.

     

    Building further on the concept, Abhik Santara, EVP, Linen Lintas said that when we throw open our decision to buy a car, we seek and get opinions from all and sundry. “Eventually, thanks to multiple POVs, we stand confused. CarDekho.com, gives a real comparison on all aspects to let you be most informed before making the choice. This is the core insight that we worked around. Through this proposition, we are aiming at an intense TV and digital burst in the next couple of months,” he shared.

     

    Jaideep Mahajan, ECD, Linen Lintas added, “The task was simple and that actually was the most difficult part – how to depict this mental trauma of a car buyer in a refreshing and interesting manner. Our objective was to just not show a picture of the ‘car-buying-phase’ of a guy but to show it in a manner that everyone who is in that phase or who has gone through it should relate to it and say- this has happened/is happening with me. Cardekho.com actually solves all these quandaries and shows the true picture. So not deviating from the brand promise our task was to heighten the problem part of it.”

     

    For the record, CarDekho.com is India’s most popular auto portal and helps its users with car research, finance, insurance, used cars and any other aspect of car buying and selling with the best possible deals through its exclusive tie-ups with car manufacturers, finance and insurance companies.