MxMIndia

Tag: LinOpinion GH

  • The mandate for LinOpinion would be to craft a strategic communication framework for INOX

    Inox appoints LinOpinion GH as its PR Agency

    By A Correspondent

     

    LinOpinion GH has announced that it has won the PR mandate for INOX Leisure Limited (INOX).The mandatefor LinOpinion would be to craft a strategic communication framework for INOX to further leveragetheirleadership position in the cinema exhibition space.

     

    Alok Tandon, CEO, INOX Leisure Ltd said, “We are happy to associate with LinOpinion GH as our PR partner. Their strong broadcast and entertainment credentials and passion to work on a brand such as INOX gave us the confidence to go ahead with this decision. INOX as a brand believes inthe unconventional and what impressed us about the agency is their unique creative consumer insights.We will continue to provide the best movie viewing experience to our guests across the country and we are confident that we will be able to strengthen our position with LinOpinionGH as our PR partner.”

     

    Ameer Ismail

    Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas +Partners said, “We are extremely pleased to partner with an exciting and dynamic brand like INOX.The film exhibition industry has been growing tremendously over the years,and so is INOX’ geographical presence across the country. We have been successful in understanding their vision and sharing a unique and differentiated strategy that we believe will build the brand image further as a market leader.”

     

  • The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK

    British Council awards India PR mandate to LinOpinion GH

    By A Correspondent

     

    LinOpinion GH announced that it has won the prestigious PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organization. The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK. LinOpinion GH won this mandate in a multi-agency pitch and this account will be led by its Delhi office.

     

    Ameer Ismail

    Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas + Partners said, “We are delighted to partner with a coveted brand like British Council.  Cultural relations and exchange is at the core of international relations and so important to both India and the UK. We have been successful in understanding the wide ranging imperatives and we look forward to contributing to the core objectives of British Council in India and playing a strategic role in strengthening their relationship with the country.”

     

    “The thinking and strategic framework we recommended was well appreciated. In addition, our deep understanding of the media and the environment gives us an edge to recommend concepts that will work best with the media and we intend to use innovative platforms to reach out to the right target audiences with the right message. We take pride in designing and implementing public relations plans that result in a large impact in terms of share of voice for brands.” added Lavang Asthana Khare, Executive Vice President, LinOpinion GH.

     

    British Council comes as a significant addition to LinOpinion GH’s roster of clients in Delhi. The agency currently services some iconic brands like Discovery Networks Asia Pacific, Starwood Group of Hotels, DCM Shriram Ltd, Rapid Metro, Malaysia Airlines and Ciena among others.

     

  • The partnership will assist in developing the best strategic communication route for Pro Ecuador, create a stable, impactful image for the destination and promote investment and trade opportunities for Ecuador in India

    LinOpinion GH bags PR mandate of Pro Ecuador

    By A Correspondent

     

    LinOpinion GH has announced their win of Pro Ecuador, the Institute for the Promotion of Trade and Investment for Ecuador working part of the Ministry of Foreign Trade, represented by its Commercial Office here in Mumbai. The partnership will assist in developing the best strategic communication route for Pro Ecuador, create a stable, impactful image for the destination and promote investment and trade opportunities for Ecuador in India. The account was won via a multi-agency pitch.

     

    Speaking on the association, Trade officer in India, Priscila Moscoso Meiller said, “We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing partnership with them. With their vast expertise in the travel, tourism and trade promotion, we are sure that Pro Ecuador will gain from this association and evolve into an even stronger entity with distinct awareness and positioning created for its products and services thereby impacting Ecuador’s image and market share in India.”

     

    Ameer Ismail

    Commenting on the new win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas and Partners says, “We are thrilled to have won such a prestigious mandate. With our domain expertise and proven track record, we demonstrated the right mix of insight, strategy and ability to build salience on Ecuador, its unique offerings and position it as a great investment and travel destination. We are honored to partner with Pro Ecuador and will use unconventional and innovative communication routes to add value to their marketing campaign as it unfurls.”

     

    For LinOpinion GH, the win comes as a significant addition to their already existing roster of some leading clients in the travel, tourism and trade vertical. These brands include Tourism Victoria, Starwood Group of Hotels, Etihad Airways, to name a few.