MxMIndia

Tag: LinkedIn Marketing Solutions

  • To expand audience reach and promote virtual events

    LinkedIn launches new marketing features

    By Our Staff

     

    LinkedIn  has launched new platform features that it claims will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketing Solutions (LMS) will also provide marketers with deeper audience insights to track campaign performance.

     

    Commenting on the launch of these new features, Sachin Sharma, Director, LinkedIn Marketing Solutions for India, said, “Navigating through the present volatility and unpredictability has made ‘time’ an even more valuable asset for marketers today, who continue to wear many hats and juggle many responsibilities. Ergo, understanding when and how to easily shift organic marketing activities to paid advertising for maximum impact is imperative. We’ve added new features to the LMS portfolio that will arm marketers with the right insights and resources to help marketers seamlessly reach more of their targeted audiences and grow their brand community, all while measuring impact in easier ways.”

     

  • The professional networking continues to grow in popularity

    LinkedIn celebrates 15 million members in India

    By A Correspondent

     

    LinkedIn announced that more than 15 million professionals are now using the platform in India. Indiais LinkedIn’s largest market outside the USin terms of membership. LinkedIn started its Indiaoperations in 2009 with a member base of 3.4 million.

    Hari V Krishnan, Country Manager, LinkedIn India, said: “We are delighted to reach the 15 million member milestone. It demonstrates that professional networking is becoming increasingly important to Indian professionals. In just three years our member base has grown by over 300 per cent. We attribute this growth to the tools we have developed that help professionals to stay connected, gain insights for their businesses, bag that dream job and ultimately, realize their professional potential. As awareness of our product features has grown, engagement and adoption of the platform has accelerated.”

     

    In India, members turn to LinkedIn to keep up with industry discussions (58 per cent), fostering their professional identity (75 per cent), networking with other professionals (77 per cent) and learning about companies (46 per cent).

     

    In addition to its growing membership base, LinkedIn has experienced growing demand for its marketing solutions and hiring solutions in India. A number of high profile brands are opting for LinkedIn Marketing Solutions to build conversations and influence with a highly targeted, affluent audience.

     

    Brands like AMEX, Wipro, DSP Blackrock and VolkswagenIndiahave leveraged the customized solutions that LinkedIn provides to its advertisers. Furthermore, companies like ING Vysya Bank, HCL Technologies, Genpact and Larsen & Toubro have been extensively using LinkedIn Hiring Solutions to recruit professionals for various positions in their organization.
    LinkedIn India is headquartered in Mumbai with 4 offices across Gurgaon, Bengaluru and Mumbai.