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Tag: LinkedIn India

  • With 78% feeling confident about using AI tools

    LinkedIn tables new research on AI acceptance by marketers

    By Our Staff

     

    New research from LinkedIn reveals marketers in India are ready to embrace AI with 78% feeling confident about using AI tools.

     

    The study reveals that the majority (83%) of marketers in India believe AI will significantly change the way they work in the next year, and nearly half (47%) hope it will help them to be more productive. The research also found that 93% believe AI will support their work and help create space for teams to think innovatively.

     

    AI will free up considerable time for marketers to build impactful creative campaigns

    As companies look to stay top of mind and leverage creativity to build memorability among audiences, AI will enable marketers to spend less time trying to find potential buyers, and more time on higher value work such as engaging with customers. Marketers plan to use AI for day-to-day tasks, such as summarising lengthy articles and videos (88%), creating first drafts of written content and presentations (82%), and helping them problem solve (83%).

     

    In India, 68% of marketers are using the technology today, with nearly half (45%) experimenting with tools such as ChatGPT. LinkedIn’s latest ‘B2B Marketing Benchmark’ report also finds that 87% of B2B marketing leaders in India plan to increase their use of generative AI in the next year.

     

    Said Ashutosh Gupta, Country Manager at LinkedIn India: “AI tools can work as great supporters for B2B CMOs by taking on operational tasks and creating room for marketers to focus on building strong customer relationships. Amid competing priorities and limited resources, AI empowers marketers to excel in strategic work, deepen customer connections, and create memorable campaigns that drive immediate action and fuel long-term business growth.”

     

  • The list puts the spotlight on professionals that have emerged as top voices by publishing compelling content

    LinkedIn unveils India’s Top Voices of 2016

    By A Correspondent

     

    LinkedIn, with 467 million members globally and 39 million in India, announced the LinkedIn Top Voices list for 2016. Of nearly three million unique writers on the platform, LinkedIn Top Voices list puts the spotlight on professionals that have emerged as top voices by publishing compelling content. These storytellers of the year are from industries such as advertising and marketing, media, financial services and others.

     

    LinkedIn Top Voices list for 2016 identifies 15 popular writers including Prabhakar Mundkur, ‎Chief Mentor, HGS Interactive, Ester Martinez, CEO & Editor-in-Chief, People Matters and Subhash Chandra, a leading political consultant.

     

    The LinkedIn Top Voices 2016 List – India:

    Writers – Member List

    1.   Prabhakar Mundkur

    2.   Abhijit Bhaduri

    3.   Ester Martinez

    4.   Subhash Chandra

    5.   Tamal Bandyopadhyay

    6.   Prabal Basu Roy

    7.   Procyon Mukherjee

    8.   Purnima Menon

    9.   Hari TN

    10.   Roshni Dhal

    11.   Jayashree Patnaik

    12.   Vartika Kashyap

    13.   Ritesh Kumar Singh

    14.   Parag Kar

    15.   Lakshmipathy Bhat

     

    “LinkedIn Top Voices 2016 is our way of celebrating professionals who have developed an influential voice by investing in the exchange of knowledge, ideas and opinions. There are exciting times ahead for our members as they can leverage the opportunity to expand their knowledge and develop perspectives by following influential writers and honorees (influencers) to discover professionally-relevant local insights,” said Akshay Kothari, Country Manager and Head of Product, LinkedIn India.

     

    The top voices list also features seven influencers as honorees, including  Narendra Modi, Shradha Sharma, Kiran Mazumdar-Shaw, Vani Kola, Santosh Desai, Ravi Venkatesan andShashi Tharoor. The Top Voices 2016 also unveiled some interesting insights.

    • ‘India’ ranks first as discussion topic in 2016

    ○        The top content topic for 2016 was India, followed by management, branding, and advertising and marketing

    • Indians are reading as much as they are writing

    ○        On an average, Indian top writers garnered almost twice as many follows (96,000) compared to the global average (54,000)

    ○        Indian Honorees overtook their global counterparts by publishing on an average of 44 times this year while the global average stands at 36

    • Trending industries

    ○        Marketing and advertising was ranked as the number one industry followed by Information technology and services. In the third place was a mix that includes research, financial services and political organizations.

     

  • Predictions presented by DMAi's Content Marketing Council and curated by LinkedIn (Text + Video interviews)

    Top Trends in Content Marketing 2017

     

    By Santosh Jangid

     

    In India, digital buyer penetration is projected to jump from 43.8% in 2016 to 70.7% by 2020. Indian content marketers equally use social, blogs and newsletters and getting audiences to share brand content means appealing to their interests especially and B2B.  These are some of the highlights of the 2017 Content Marketing Predictions and trends report for India unveiled by DMAi’s Content Marketing Council that were curated by LinkedIn.

     

    The report hands out 10 trends that we may see in the content marketing world in the next year. Speaking about the report launch, Vatsal Asher, Co-founder and CEO, DMA Asia said: “It is a super exciting day for us and I am so pleased to announced on behalf of the International Content Marketing federation where DMAi is a member we are unveiling the first piece of detailed research around the state of content marketing and content marketing trends and predictions. We feel this is a big step to help our fellow marketers and the industry at large to know what is going to happen in 2017 in the world of content marketing on how marketers can leverage it and what is in store for brands and what are the consumers expectations from content marketing of brands.”

     

    On how the report will be beneficial for content marketers, Asher said: “Content marketing has evolved to have many definitions and marketers are struggling to find the right answer to content marketing. How do they do relevant content, how do they curate content, how do they disseminate content and in the fragmented media engaging relevant storytelling is still the norm. The methods of distributing content has changed. Businesses are fast adapting to this new methods, how consumers consume content, be it long form text, pictures and videos and the content beyond the conventional text, pictures and videos. So, be it experiential, be it on ground, digital or offline, there are variety of ways in which content is being consumed by consumers and to make the connection with consumers at the micro moment of truth is the test. Our report gives insight to how marketers can look at some of these challenges, what are their peers doing in India and across the world, what are the trends that are predicted by some of the content marketing professionals in India and abroad.”

     

    Said Virginia Sharma, Director Marketing Solutions, LinkedIn India on the report: “As chairperson of the Council, I am particularly proud of this piece of work as Content Marketing Council we should really represent the best of content marketing in the industry and the fact that we have been able to come out with a very compelling content piece in partnership with many different folks in the industry makes me very proud.”

     

    Further speaking on what trends we might see next year basis on the report, Virginia Sharma added : “The report has some great trends. I am particularly excited about argumented reality as well as videos but the one that captures my imagination is around user generated content and the growth of user generated content. There was a time when brands felt very strongly that they need to control the narrative and control the content that is generated about their brand. Highly professional produced videos, professionally written blogs was a very controlled mechanism. The fact that brands are getting more comfortable that maybe the brand is not in their control but it’s actually in the control of their advocates and users and will talk about it in the way they see it fit means that content marketing really has an opportunity leveraged user generated content which is really gonna be one of the trends.”

     

    Jyoti Kumar Bansal, Managing Director, PHD shared her views on the report from a marketer’s point of view by saying: “Content has really become the buzzword with marketers for sometime now and the predictor obviously becomes like a support for us to how things are going. the big challenge that we face as marketers and advertisers is to get enough understanding of how to actually utilise it to really put our brand messages to our consumers while still keeping it interesting, relevant and entertaining for them because otherwise it becomes too much of a plug-in and that’s where reports like this come in helpful because once we know where the consumers are, it’s easier for us to create stories that engage consumers and still gets our brand message across in a subtle and relevant manner to them.”

     

    LinkedIn – The Top Indian Content Marketing Predictions for 2017

     

     

  • He has been brought in to identify and build strategic relationships in the marketing and recruitment ecosystems

    LinkedIn India appoints Hetal Sonpal as Director, Strategic Sales

    By A Correspondent

     

    LinkedIn, http://www.linkedin.com, the world’s largest professional network with more than 135 million members worldwide and over 12 million members in India, on Tuesday announced the appointment of Hetal Sonpal, http://in.linkedin.com/in/hetalsonpal, as Director, Strategic Sales for India.

     

    With over 13 years of experience scaling world-class sales organizations, Mr Sonpal will work closely with LinkedIn Marketing Solutions and LinkedIn Hiring Solutions. He will be focused on building and strengthening relationships with key clients and oversee the execution of strategic deals to help accelerate the growth of LinkedIn in India.

     

    “Having had operations in Indiafor over two years now, LinkedIn has emerged as a platform of choice for recruiters and brands seeking to engage with an influential and highly educated audience. We have built a strong business across India with high quality sales and marketing professionals and Hetal’s addition to the leadership team will add value to our operations. It reinforces our commitment to our customers in Indiaas we seek to build strong long-term relationships with our partners across the country,” said Hari V Krishnan, http://in.linkedin.com/in/harivk, Country Manager, LinkedIn India.

     

    Based in New Delhi, Mr Sonpal joins LinkedIn from Microsoft Corporation where he served as Lead, Telecom Alliances. Prior to that he worked with Wipro for more than 11 years and rose to leadership positions including Regional Sales Head for North India. During his tenure with Wipro, he also led Wipro’s Sales team in Japanfor over seven years and was instrumental in growing Wipro’s business with some of the largest technology and consumer electronics customers in Japan, including Toshiba, Cannon, Ricoh and Clarion.

     

    LinkedIn India is headquartered in Mumbai with offices in New Delhi and Bangalore.