MxMIndia

Tag: Linen Club

  • … to pay ode to Kerala

    Linen campaign for Onam

    The Aditya Birla Group fashion brand Linen Club has come up with its Onam 2024 campaign, ‘Ona Vakdhanam’ (#KeptMyPromise).

    Said Satyaki Ghosh, CEO of Domestic Textiles at Grasim Industries Limited, Aditya Birla Group: “At Linen Club, we uphold the promise of quality and authenticity that has defined our brand for decades. Our Onam campaign, ‘Ona Vakdhanam,’ pays homage to these enduring values and the vibrant spirit of Kerala. As the state revels in celebrations, we are excited to showcase our extensive range of colours, designs, and textures across fabrics and apparels for the new age men of today. With cutting-edge European technology, we ensure our fabrics are crafted to the highest standards of quality and sustainability. With our new store opening in Lulu Mall, Calicut, we look forward to deepening our connection with the people of Kerala and continuing to offer linen fabrics that embody the true essence of the region and its people.”

  • Linen Club is the premium linen fabric brand from the Aditya Birla Group

    VGC refreshes Linen Club’s new brand identity and logo

    By A Correspondent

     

    Linen Club, the premium linen fabric brand from the Aditya Birla Group, has announced the launch of its new brand identity and logo. VGC has created and designed the logo.

     

    Said Satyaki Ghosh, CEO, Domestic Textiles (Grasim Industries) Aditya Birla Group: “With a strong legacy of over seven decades, Linen Club has finely crafted the story of linen in India. As we prepare ourselves for the future, we want the Linen Club brand identity to manifest our passion for linen combined with our heritage, our expertise and our authenticity. The new identity while staying true to the core values of Linen Club, gives it a credible and inspiring imagery. Join me in celebrating our passion for linen with the launch of our new logo and brand identity.”

     

    Added Preeti Vyas, Chairwoman and CCO, VGC the agency creating and designing the logo:

    “As I am personally passionate about Linen, it was an absolute delight when VGC was invited to rebrand Linen Club. Through the new logo we have brought alive the story of Linen’s European heritage, the legacy of the brand in India and the fabric’s authenticity in terms of its sustainable qualities. We then also translated it to a stylish visual narrative across a range of packaging and varied retail touchpoint,”