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Tag: Linc pens

  • Campaign rides on the punchline of ‘AnguthaNahiKalamUthao’ through its latest product launch of Linc Touch (Pen+Stylus)

    Linc Pens drives a social message through latest ad campaign

    By A Correspondent

     

    Linc Pens is set to win the hearts of the consumers by highlighting a social cause with its latest TVC for its product branded as ‘Linc Touch’. Linc Touch is next in line in the ‘future-ready pens’ product basket of Linc Pens after the launch of LincTwinn in October 2013. The idea is to provide a product with a high value proposition which is cleverly done in Linc Touch as the product combines the power of a ball pen and a stylus in a single body at a price of Rs.20.

     

    The communication reflects on the utility of Linc Touch while juxtaposing the importance of literacy in today’s world. With India’s digital populace increasing by leaps and bounds, the TVC reaches not only to the core target group of touchscreen smartphone users for this pen but also beyond..riding on the message ‘AnguthaNahiKalamUthao’ thereby hitting the 26.2 per cent of the Indian population which stands below the literacy line.

     

    The advertisement features young set of friends chilling on a Sunday afternoon while the doorbell rings. Shanti Bai (played by SuhitaThatte), the domestic help opens the door to the postman (characterized by Bhupesh Singh) to receive the package by putting her thumb impression on the document as a sign of receipt. While she is doing so, the young protagonist calls out to Shanti Bai and points at the pen thereby encouraging Shanti Bai to sign the receipt rather than putting her thumb impression on it.

     

    Commenting on the concept; Deepak Jalan; MD; Linc Pens said, “Linc Touch is a revolutionary product at Rs.20 which has been conceptualized after much R&D and mainly targeted at college students, young corporate executives and other touchscreen smartphone users. The TVC has been very powerfully conceptualized in terms of expression, dialogue delivery and message communication. The ad has been beautifully executed and the ‘mass appeal’ has been kept intact keeping in mind that Linc is a brand for the masses.”

     

    Commenting on the concept, Raj Banerjee – Vice President, Pressman said, “Be it poverty or be it population explosion, the root problem of our nation has consistently been lack of education and its really appreciable of Linc to value that sentiment and convey that crucial message through this TVC. Thoroughly touches an inner chord with a candid moment depicting the care that this young protagonist feels for the elderly domestic help. The sheer power of the content, without an iota of doubt, will effectively engage the target audience and make it a successful effort on behalf of the team.”

     

  • Linc pens launches online selling platform

    Click for a Linc

    By A Correspondent

     

    Linc, one of the top three players in the organized writing instrument industry in India, launched its retail sales online through its portal www.officelinc.com. Now consumers can directly buy pens & stationery from Linc’s website.

     

    Earlier available through online platforms like William Pens, TSG Fashions, Flipkart, Snapdeal, Indiaplaza, etc., Linc has planned to start its distribution through the online channel in an aggressive way. Through this site, consumers (both B2B & B2C) can choose from a wide range of products right from the convenience of their home/ office.

     

    Commenting on this new development, Rohit Deepak Jalan, Business Development Executive, Linc Pen & Pl. Ltd. said, “We realized that companies/consumers spend time online on researching for gift products and prefer dealing online. Linc provides this opportunity, through Office Linc, to shop for not only pens but also stationery through its online platform. The format will be like the Office Linc store, only that the model has been shifted to a digital platform. The payment can be done online and will also have the Cash on Delivery (COD) convenience.”

     

    He added, “For any product to succeed in the market, the target segment must be taken into account. With the changing preference in consumers and digital marketing becoming an important tool, having an online sales platform was an important decision. Through this platform we want to bring service right at the doorstep of our consumers and make it convenient for them to shop.”

     

    Office Linc sells products starting from Rs. 5 to Rs. 65,000. The online store will have pens from Linc, Uniball, Lamy, Cruiser and stationery from select brands like Markline, Bensia, Faber Castell, Maped etc to start with. More product categories might be added in the future. Initially this service will be launched in Kolkata where products will be delivered at the door step of the consumer against a minimum order amount of Rs. 200.

     

    Currently the company’s products are available across more than 1,25,000 retail outlets throughout India covered through a network of over 2200 redistribution stockists and 40 main stockists. This is facilitated by sales and marketing team of around 300 professionals.

     

  • SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity

    Is Brand SRK losing sheen due to controversies?

    By Samidha Sharma

     

    He was, arguably, the biggest Bollywood superstar not long ago but with a few unsuccessful releases, a night club brawl and now a scuffle with officials at a Mumbai cricket stadium to his credit, Shah Rukh Khan’s brand is losing sheen.

     

    In the last couple of years the actor has not signed any big brand endorsement deals, although his portfolio still boasts of more than a dozen brands. People in the endorsement industry say that SRK’s image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity.

     

    “Controversy does not make for good brand endorsers and any marketer will keep away from a celebrity like that. Besides the controversies that have courted him recently, what is a bigger concern is that he is ageing and that does not bode well for multiple brands in India that want a youth connect,” said Manish Porwal, MD, Alchemist, a talent management agency.

     

    Cola major PepsiCo, for which SRK was a brand ambassador for a long period, dropped him in 2009. In a move that was veering towards the youth, the cola major got on board Ranbir Kapoor. Later, telecom major Airtel did not renew its contract with SRK, although, they have not officially announced their disassociation with him.

     

    LOST IN TRANSITION?

    Endorsements: Tag Heuer, Hyundai, Belmonte, V-jon, Navratna, Dabur sona chandi, Lux Cozi, Linc pens

     

    SRK’s endorsement rates haven’t come down though as he charges around Rs 1.5 crore per day. But it’s 50 per cent less than what Aamir Khan commands.

    Today, his roster of more than a dozen of brand endorsements include Belmonte, V-jon, Navratna, Dabur sona chandi, Lux Cozi, Linc pens, besides a few marquee names such as Tag Heuer and Hyundai. SRK’s endorsement rates haven’t come down though as he charges around Rs1.5 crore per day.

     

    However, it’s 50 per cent less than what his contemporary Aamir Khan commands, but the latter has largely been off the endorsement market of late, say industry people.

     

    “What you are seeing is something that a lot of stars have gone through. It’s a transitional phase which all celebrities go through; while some bow out gracefully, some do not. It is an inevitable shift of power and it has not been a smooth ride for him,” said Santosh Desai, CEO at Future Brands.

     

    However, some of the brands that he endorses are sticking with him. DTH player Dish TV, which has him as a brand ambassador for over five years, says these incidents have had no rub-off as far as his brand appeal among masses goes. “There is no dent that has been made on Brand SRK, we will continue to have our association with him,” said Salil Kapoor, COO, Dish TV.

     

    Source:The Economic Times

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