Lifree, an adult diaper brand based in Japan, has roped in television actress Rupali Ganguly as its brand ambassador. Through this engagement, Lifree aims to leverage relatability and trustworthiness amongst the consumers.
Speaking about their commitment to providing effective solutions, Yuji Ikeda, the Managing Director at Lifree, said: “As a brand, our primary objective has always been providing an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to offer unparalleled protection that ensures our consumers can go about their daily activities, hence fostering a sense of empowerment. We are delighted to join hands with Rupali Ganguly and spread awareness of sensitive health-related concerns with dignity.”