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Tag: Life Insurance Council

  • The campaign will be adapted in 11 languages for a nationwide appeal

    Life Ins Council launches insurance awareness blitz

    By A Correspondent

     

    Life Insurance Council announced the launch of the Indian insurance industry’s first joint awareness campaign titled ‘Sabse Pehle Life Insurance’, stressing upon the need for life insurance.

     

    Said S N Bhattacharya, Secretary, Life Insurance Council: “There is a need to make all Indians aware of the fundamental need of life insurance. Many a times Indians buy life insurance for peripheral benefits, without really understanding why it is imperative in our lives. We hope the larger Indian population will identify with this thought provoking campaign and be encouraged to opt for life insurance as their primary protection instrument.”

     

    Added Prasoon Joshi, Chairman, McCann Worldgroup – Asia Pacific, CEO & CCO McCann Worldgroup India: “The campaign is trying to inculcate responsibility towards financial planning at an instinctive level. ‘Sabse Pehle Life Insurance’ is a simple, relatable and culture-rich idea that people can easily identify with.”

     

     

  • ‘Sabse Pehle Life Insurance’ is the philosophy behind the proposed campaign

    Life insurance companies join hands to launch awareness campaign

    By A Correspondent

     

    Life Insurance Council has launched a joint campaign with the slogan ‘Sabse Pehle Life Insurance’. The campaign represents joint efforts of all 24 Indian life insurance companies who are working towards creating a common narrative aimed at increasing life insurance awareness in the country.

     

    Said V Manickam, Secretary, Life Insurance Council: “As part of Indian culture, our elders have always stressed on doing the most essential things first and then opt to carry on with other things. This is an integral part of day to day conversations. ‘Sabse Pehle Life Insurance’ comes from this very cultural nuance and will help establish an understanding of the essentiality of life insurance in our lives and the need to treat it as top most priority while planning for life.”