By Our Staff
Licious, the online seafood and meat shop, rolls out its latest brand campaign. Developed by Tilt Brand Solutions, the ad celebrates the idea of being a good host and preparing scrumptious food.
Notes a communique: “The brand campaign celebrates the idea of being a good host and preparing scrumptious food for your friends than using ‘convenience’ as an excuse to order from outside.”
By Our Staff
Licious, the online brand that sells fresh meat and seafood brand, has rolled out a digital campaign titled #FasterChef featuring actor, director and podcaster, Kunaal Roy Kapur. Created by Tilt Brand Solutions, the campaign is an ode to good food and the great joy of sharing a meal with your friends.
Commenting on the new campaign, Simeran Bhasin, VP Brands and New Venture, Licious said: “As a brand that celebrates the love for meat, Licious is committed to making cooking and eating at home a joyous experience. Our RTC range of products provide authentic taste, without the use of any artificial additives, for the most memorable gourmet experiences in a completely hassle-free and swift manner. The latest digital campaign talks just about that. Our consumer research also indicates how the young & the savvy are discovering the joy of a hearty home cooked meal. Millennials are the new Gastronauts- a keen & dedicated admirer of great food and we are now engaging in active conversation with them. Men are also a large part of the Gastronaut demographics. You can see that being reflected consistently through all our communication. The new ad films are fun and engaging, which are sure to entice the young & the young-at-heart alike.”
Added Shriram Iyer – Chief Creative & Content Officer, Tilt Brand Solutions who collaborated with Licious to create the films: “Licious Ready to Cook helps anyone put together a delicious platter within minutes. This very clear and solid proposition allowed us to leap to a simple idea “FasterChef”. When a bunch of friends drop in uninvited and make demands of the host Kunaal, he surprises them with his culinary skills. He produces meaty delights within 8 minutes and shocks his buddies. He then further shuts them up by coming up with the title “FasterChef” for himself. The film also places Licious RTC in a familiar urban milieu. Banter between friends laced with repartee allows for an easy and organic landing of the product message and the brand’s promise” For the love of meat”
By Our Staff
Meat and seafood company Licious has launched a campaign to promote its brand. It has worked with Tilt to craft two adfilms with uncle-nephew duo Anil and Arjun Kapoor.
Said Meghna Apparao, Chief Business Officer, Licious: “There are meat eaters and then there are meat lovers. For meat lovers, great quality meat and seafood is lot more than just food; it is a thing of joy, it is a great time shared with family and friends over a meal, it is the immense satisfaction of creating a dish that is heart-warming. Meat lovers go to great lengths to ensure the meat they buy is perfect in every sense – fresh, hygienic, safe and free of antibiotics. That’s where Licious comes in. Over the last five years we have been working towards a deeper understanding of meat-lovers’ nakhras and combining them with our own, in a continuous process of product development. We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing and handling best practices, so that our consumers get nothing but the best – every single time. Licious is a brand created by the meat lovers for the meat lovers. It is a delight to see Anil Kapoor and Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaj that understands another!”
By A Correspondent
Online meats store Licious has launched its new campaign titled ‘Ghar Baithe Baat Badal Do’. The film captures budding cooks, the little helping hands at kitchen and many others who create endearing and unforgettable food-moments.
Says Meghna Apparao, Chief Business Officer, Licious: “At Licious, we provide our customers with a lot more than just great quality meat! We are the architects of many unforgettable meals and memories that lasts a lifetime. Our lives are undergoing a transformation and the only constant in this ‘new normal’ is a homecooked, comforting meal that brings families together. This film is an attempt at capturing all those endearing moments keeping up our spirits in the safety of our homes– the adorable kitchen bloopers, the joy of crafting a new recipe, the excitement of a cooking class over a video call and much more! But most of all, this film is a portrayal of the changing times and the transformation that is quietly seeping into our lives.”
By A Correspondent
Licious has launched the Licious Carol on the occasion of the festive Christmas season. The campaign has been conceived in the form of popular Christmas carol, Jingle Bells.
Said Sujoy Roy, Executive Creative Director of Ogilvy, Kolkata: “We wanted to do something unique for the holiday season. The point of the exercise was to talk about Licious Spreads, without being too preachy. Besides, it’s meant for the holidays. Why not have some fun with it? The best thing about the musical is that one can hum along with it,”
Added Manohar Kumar – Business Head, Packaged Food Business, Licious: “Licious Spread is a unique & an innovative offering from Licious. Its India’s 1st Meat spread, a completely new category that currently doesn’t exist in the Indian market. The key marketing task has been not only to drive awareness but also to educate consumers about its usage & consumption occasions. Given the festivity around & popularity of Christmas jingles, it’s an interesting approach of communicating the message in a fun way. Best thing about this musical is that it cuts across age and gender.”
By A Correspondent
Building on the brand’s mission of offering fresh meats and seafood, e-tailer Licious has launching its new brand campaign, #NoFreeKaMaal.
Commenting on the thought behind the campaign, Vanda Ferrao, Head-Marketing, Licious, said: “If you have ever made a trip to an Indian meat and fish market, you would be familiar with the squalor and chaos that is has to offer. Whats interesting to note is that the customer takes back a bit of that squalor with him along with his purchase, sometimes unknowingly! Along with the meat or fish, the butcher/fisherman also packs a few freebies- a bit of stench and buzzing flies that often has the stray dog at the market following you all the way home! Getting your hands on some good quality meat should not be this difficult. Our #NoFreeKaMaal campaign is a quirky take on this everyday issue. The underlined message upholds the brands core functional benefit, which is our offering of an unmatched range of meat and meat products, delivered at your doorstep sans all the free ka maal!”