MxMIndia

Tag: LGBTQIA+ community

  • Embarks on Interactive & Inclusive Programming

    EORTV gears for Goa Pride Festival

    By Our Staff

     

    EORTV OTT Platform and a web streaming app has announced its programming slate hinged on Pride festivals around the world. EORTV has streamed four Pride festivals thus far- Mumbai, Ahmedabad, Jaipur and Goa. Taking a step forward and keeping consumers’ preferences in mind, EORTV has now collaborated with Goa Pride Festival to launch a film making competition. The festival in turn is organised by Moustache Escapes.

     

    The mission of Goa Pride Festival and EORTV is to uplift the LGBTQIA+ community by raising awareness and providing access to diverse events and opportunities to create content and bring people together in the spirit of celebration, advocacy and community engagement.

     

    The content of these films that will partake in the competition will have to be based on the LGBTQIA+ community but could be from various genres such as drama, comedy, romance, thrillers, docu-dramas etc.  The next edition of Goa Pride Festival will be held from 7th April 2023 to 9th April 2023 at Sangria, Vagator, Goa. The festival is a carnival of various activities, screenings and performances.  The Goa Pride Festival stands to show acceptance, solidarity, inclusion, love and Pride. With Goa Pride Festival, EORTV Embarks on innovative, Interactive & Inclusive Programming

     

    Said Deepak Pandey, Founder of EORTV: “Over the past one and a half years, we have witnessed a high appetite for LGBTQ focused movies and engaging content. Since the launch of EORTV, we have curated and produced the best stories on our platform across genres. This new programming slate is going a step further to create a platform for the young talent to create good content and give them a chance to reach a huge viewership through our channel. We are happy to partner with the Goa Pride Festival as our aim is to find strength through love, inclusivity and unite the community with mainstream society. There is no better way of doing it than hands on where we actually give an opportunity to people to come and work with us.”

     

  • Provides level playing field for all health insurance needs

    Future Generali campaigns for equal rights for LGBTQIA+ community

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has launched a campaign that puts a spotlight on providing the LGBTQIA+ members in a live-in relationship an equal opportunity to secure their health insurance needs. Staying true to its ‘Inclusion’ agenda and intent of being an ally to the LGBTQIA+ community, the insurer has expanded its definition of ‘family’ across all its retail health insurance offerings, to include LGBTQIA+ community and live-in partners.

     

    Commenting on the campaign, Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance Company Ltd. said: “We are conscious of the challenges faced by the LGBTQIA+ community. We believe the LGBTQIA+ community is of prominence and the individuals from the community deserve the right to avail of similar protection solutions alike any other individual. As insurers, we believe that we have a moral and societal responsibility to provide a level playing field to all sections of the society devoid of their personal preferences.”

     

  • Moves on-ground experience of a celebratory parade online through a special microsite

    WeWork campaign in solidarity with LGBTQIA+ community

    By A Correspondent

     

    WeWork India hasn show solidarity with the LGBTQIA+ community in India, albeit from a distance. To continue celebrations despite the current WFH situation, WeWork India launched an initiative, known as ‘#PrideStreetofWe.’ The campaign, designed and executed by Digitas, aims to move the on-ground experience of a celebratory parade online through a special microsite.

     

    Vineet Singh

    Speaking on this campaign and on WeWork’s culture of diversity and inclusion, Vineet Singh, Group CMO, Embassy Group said: “At WeWork, the ethos of our organisation is one of inclusion, and creating a sense of belonging. It certainly does not change based on who you are or who you love. We believe that personal growth of an individual is interlinked to being in a more diverse, inclusive and aware environment and having an open outlook, and WeWork India is committed to support its community in making this happen. In this time of isolation, the community at WeWork aims to ensure LGBTQIA+ employees and members feel far from distanced. This microsite is our small way of showing love and support as we are extremely passionate about educating and creating safe spaces for everyone. This platform will help people feel empowered and motivate them to share their stories and experiences to help lift one another up.”

     

    Unny Radhakrishnan

    Added Unny Radhakrishnan, CEO, Digitas India: “WeWork is a modern brand and lives by values like diversity and inclusion. During Pride month, WeWork wanted to communicate that it stands by the community. Given the lockdown situation and movement restrictions, this simple idea of a virtual pride parade, enables the WeWork community to come together and celebrate.”