MxMIndia

Tag: LG Electronics

  • To support cancer awareness, treatment and diagnosis to the underprivileged

    LG expands initiative with Indian Cancer Society

    LG Electronics continues its comprehensive Cancer Support & Treatment CSR Programme with the aim of detecting cancer at an early stage. The program is built on the success of LG’s ‘Together Against Cancer’ initiative launched in February 2024 in collaboration with the Indian Cancer Society (ICS).

    Said Hong Ju Jeon- MD LG Electronics India: “As we strengthen our alliance with the Indian Cancer Society through the ‘Together Against Cancer’ initiative, we reaffirm our commitment to the ethos of life’s good. We strive to illuminate the path of hope and resilience in the face of cancer, wishing for a better life for all those impacted by this ailment.”

    Added Usha Thorat, National Managing Trustee, Indian Cancer Society: “The collaboration with LG Electronics India marks another significant stride in our collective efforts against cancer. Early detection and intervention are crucial. Through awareness, enhanced screening process and support services, we are committed to empowering individuals to take proactive steps to stay two steps ahead of cancer. Together, we can create a future where cancer is detected early, treated effectively, and survivors thrive.”

     

  • Partners with a collection of global influencers

    LG launches brand-new Life’s Good global campaign

    By Our Staff

     

    LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

     

    Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message with a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.

     

    LG has partnered with a collection of global influencers, all embodying the spirit of “brave optimists” and confidently carving their own paths, including American singer and actress Willow Smith; Australian national swimmer and singer-songwriter Cody Simpson; and Nigerian-Korean fashion model Jenny Park. Through these meaningful partnerships, LG aims to amplify the Life’s Good message, fostering inspiration and hope among customers around the world.

     

    Said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center:  “LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers. We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”

     

  • Features the company's washing machines equipped with Artificial Intelligence Direct Drive technology

    LG Electronics launches new campaign

    By Our Staff

     

    LG Electronics launched a digital campaign #WEHEARYOU that highlights how the company has been reinventing technology by understanding the need of the consumers.

     

    Launching the campaign, Hyoung Subji, Director Home Appliance and Air Conditioner- LG Electronics India said: “Most consumers today lead a very active lifestyle and look to invest in technology that makes their lives hassle-free. Over the years, we have always closely listened to the needs of our consumers and have invested in making meaningful innovations that fit into their daily lives, seamlessly. Our latest campaign #WeHearYou captures how LG has always been a brand for the consumers and that we are confident they would continue to place their trust in our offering going forward.”

     

  • Designed as a direct-contact initiative for LG's aspiring and lifestyle conscious consumers, the LG Bus showcases the company's flagship products and takes consumer experience to a new high

    LG takes to streets with RC&M

    By A Correspondent

     

    LG Electronics had launched an innovative campaign – “LG Lifestyle and Service on Wheels”. LG has a compelling range of premium offering across various product categories and the lifestyle lounge recreates the décor of the customers home to give them a perspective on how LG’s premium range of products enhance their home and life.

     

    Consumers today are buying products that are lifestyle statements. LG is taking a step towards meeting the implicit needs of their consumers by coming closer to them with the launch of LG Lifestyle and Service on wheels initiative.

     

    Designed as a direct-contact initiative for LG’s aspiring and lifestyle conscious consumers, the LG Bus showcases the company’s flagship products and takes consumer experience to a new high. The bus is designed around the concept of a modern home that embodies technology and style. A team of a lifestyle consultant and a service engineer help the consumers experience the Life’s Good philosophy.

     

    The LG Lifestyle and Service on Wheels is well wired with broadband connectivity onboard for faster call allocation and flow of information.

     

    LK Gupta

    On the launch, LK Gupta, VP-Marketing, LG India said: “Today’s consumers want the very best of everything. They want better quality, differentiated features that aid convenience, strong after sales service standards, world class designs and highest standards of consumer engagement. We have introduced LG Lifestyle & Service on wheels with the sole aim of coming closer to our consumers and build emotional connect. This is one of the finest experience and service-led initiative the consumer durable industry has ever witnessed. We are confident that with this unique initiative, LG will certainly witness positive change in the customer service space and significantly raise the bar of customer aspirations.”

     

    RC&M, the On- ground partner for LG Lifestyle and Service on Wheels has taken LG on a journey to more than 100 RWA’s across Karnataka, Tamil Nadu, Pondicherry, Andhra Pradesh, Kerala and Maharashtra.

     

    “Exhibiting all the premium LG products, the lifestyle lounge in bus serves as the perfect tool to enter the consideration set of  target group and leverage their loyalties for the brand, effectively giving LG a competitive edge,” said RC&M’s spokesperson.