MxMIndia

Tag: Lendingkart

  • For their upcoming campaign

    Tilt to partner Lendingkart

    By Our Staff

     

    Lendingkart has appointed Tilt Brand Solutions as its communications partner for an upcoming campaign that will feature during the ongoing ICC Cricket World Cup. The Mumbai-based Tilt Brand Solutions is a part of Quotient Ventures.

     

    Said Ram Deshpande, Chief Marketing Officer, Lendingkart: “Really excited about our upcoming campaign with Tilt Brand Solutions at the helm to redefine our brand storytelling with our unique position in the fintech space. Looking forward to some great creative work that will take brand Lendingkart further.”

     

    Added Rajiv Chatterjee, Co-founder & Group Chief Growth Officer, of Quotient Ventures: “We are thrilled to partner with Lendingkart for this critical campaign. We are partnering with them to position their expanded product portfolio and through-the-line execution of the campaign and amplification across touchpoints. We are grateful to them for the faith placed in us, as well as their ambition to disrupt the market, both at a product and communication level.”

     

  • TVC conceptualised by Contract Advertising

    Rajkummar Rao roped in as brand ambassador of Lendingkart

    By Our Staff

     

    Lendingkart, the fintech platform, has released its first brand campaign with Rajkummar Rao as its brand ambassador. The campaign ‘Business Loans Bole Toh Sirf Lendingkart’ is conceptualised by Contract Advertising.

     

    Said Harshvardhan Lunia, Founder and CEO & at Lendingkart: “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now.”

     

    Added Sagar Mahabaleshwarkar, Chief Creative Officer, at Contract: “We wanted to introduce Lendingkart in a simple relatable manner to the millions of MSMEs in India. What Lendingkart offers is far ahead of what the world has been used to, in terms of availing business loans. The idea was to connect through the stories of business owners who are gearing up to expand their business, but in serious need of financing. And through ‘Business Loans Bole Toh Sirf Lendingkart’, the campaign highlights that for modern day businesses, there is only one partner for business loans – Lendingkart.”

     

     

  • Campaign has been conceptualised by Contract

    Rajkumar Rao to promote Lendingkart as brand amb

    By Our Staff

     

    Lendingkart, the fintech platform, announced Rajkumar Rao as its first brand ambassador. This is to  engage with MSMEs in India to expand their ventures.

     

    The campaign has been conceptualized by WPP’s Contract Advertising, where the thought is pegged in the insight based on the idea that for many things in life, there are conflicting choices and can put oneself in a dilemma. But for a few things, the choice is clear, such as business loans equal only Lendingkart.

     

    Commenting on the campaign, Harshvardhan Lunia, Founder & CEO & at Lendingkart said: “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now”

     

  • To fortify its branding and drive marketing campaigns

    Lendingkart appoints Ram Deshpande as Head of Marketing

    By Our Staff

     

    Ram Deshpande
    Ram Deshpande

    Fintech company Lendingkart Technologies Private Limited has announced the appointment of Ram Deshpande as Senior Vice President and Head of Marketing. In his new role, he will be responsible for varied brand building activities across traditional and digital marketing communications for Lendingkart Group as well as campaigns around its vast product portfolio.

     

    Commenting on the appointment, Harshvardhan Lunia, CEO and Co-founder at Lendingkart said: “We are excited to welcome Ram Deshpande to Head Lendingkart Marketing function, contributing to the company’s vision of Financial Inclusion of MSMEs segment by building a digital E2E financial ecosystem collaboration through ‘2gthr’ platform. Ram brings deep insights, vast experience and an excellent track record in brand building and marketing communications which will enhance Lendingkart’s unique position amongst customers and partners through its marketing campaigns.”