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Tag: LeEco

  • The TVC has been conceptualized and created by J Walter Thompson India

    LeEco launches TV campaign for its ‘superphones’

    By A Correspondent

     

    Internet and technology conglomerate LeEco has launched its first TV campaign for its second generation ‘superphones’ Le 2 and Le Max2. The TVC demonstrates the superior specifications of the two superphones including LeEco’s patented CDLA technology.

     

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem,” said Manish Aggarwal, Vice President – Marketing Communications, Smart Electronics Business, LeEco India.

     

    The TVC has been conceptualized and created by J Walter Thompson India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on August 10, 2016 across 60+ channels.

     

    “Today’s youth is constantly living in tomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is King and the youth it’s biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future,” said Joy Chauhan, Managing Partner, JWT Bangalore.

     

  • The estimated size of the account is around Rs 150 crores

    LeEco appoints Madison to handle media biz

    By A Correspondent

     

    Madison Media Omega, a part of Madison Media Group recently announced the win of LeEco in Bangalore.The estimated size of the account is around Rs 150 crores. The account will be handled out of the agency’s Bangalore office.

     

    LeEco,a new-age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones – the Le 1 s & Le Max.Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.

     

    Meera Krishnan, Director Marcom, LeEco said, “We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison’s meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We now are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India.

     

    Vikram Sakhuja, Group CEO, Madison Media & OOH said, “Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales.”

     

  • ErosNow Service to be Integrated & Pre-Bundled onLemax and Le1s smartphones

    Eros Now partners LeEco for video content

    By A Correspondent

     

    Eros International Plc announced a strategic business alliance between ErosNow, its cutting edge digital OTT platform, and LeEco, multinational internet and technology company and one of the largest online video companies in China.

     

    LeEco has launched their flagship super phones,Le Max & Le1s, in the Indian market recently. As their preferred partner, ErosNowwill be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’sextensive repository of Bollywood films, musicand Originals.Devices will include aone year premiumsubscription to ErosNowservice pre-bundled with the purchase of the phones.

     

    With a focus on maximum user engagement and satisfaction, the Eros Now service will be seamlessly integrated into the user interface of Le devices purchased in India, such that users can always be close to their favorite entertainment.

     

    Jyoti Deshpande, Group CEO & MD Eros International commented, “Content consumption is surging across consumers with patterns changing rapidly and internet entertainment networks becoming increasingly popular. At Eros International, as market leaders in the film business, we have always strived to bring to our users the best of Indian entertainment, offering them the same unified experience across screens and we also believe in being platform agnostic. Our partnership with LeEco is part of our philosophy to provide consumers entertainment whenever and wherever they want it. We are delighted to partner with LeEco who believe in offering an online environment complete with content, devices and applications. When content owners and platforms come together like Eros and LeEco, we provide a compelling consumer proposition. We are confident the LeEco range will be able establish its success in the attractive Indian market bundled with our premium content that consumers will love”.

     

    Tin Mok, CEO APAC, LeEco commented, “We are excited to be entering the attractive and vibrant Indian market and partner with some great companies here like Eros who is a proven market leader in Indian entertainment. We sold 4 million phones in China last year and our target this year is 15 million and we hope to replicate that success in India and wow the Indian consumer with our super phones and televisions packed with features. We are pioneers and innovators in the technology world and creating a seamless ecosystem has worked for us very well in China. We believe the Indian consumer will get great value and user experience from our cool phones at compelling prices with annual subscription of Eros Now built into the price.”