MxMIndia

Tag: Lead School

  • To focus on transforming conventional schooling

    Lead School rebrands as Lead

    By Our Staff

     

    Lead School, an edtech player in the primary and secondary education (K-12) segment, has rebranded itself as Lead. The new logo captures the upward trajectory symbolising excellence and achievement for students, teachers and schools.

     

    Said Lead co-founder and CEO Sumeet Mehta: “Whenever we talk to students, teachers, school owners and parents, one thing stands out – Lead propels them into a new world of opportunities! Today, Lead recommits to be a propulsive force in the lives of schools, students, teachers and parents. And our new brand identity reflects this commitment.”

    Added Lead Chief Marketing Officer Anupam Gurani: “At Lead, we have always believed that learning should never stop. While we are constantly upgrading and evolving, our brand identity is a reflection of what we stand for. The Star burst formed with the letter ‘L’ is not only a universal symbol for success and excellence, but also represents ownership with the first letter of our brand. We stand for being Trustworthy, Confident, Fearless and Revolutionary and our new identity reflects these attributes.”

  • To create an “inspiring brand” for the EdTech firm

    TBWA & PHD win Lead School mandate

    By Our Staff

     

    Lead School, a K-12 EdTech player, has announced the appointment of TBWA and PHD, as its integrated creative and media partner. The mandate, won during a multi-agency pitch, will be managed from Mumbai.

     

    While TBWA will develop a strong communication, creative strategy and campaign for the brand across television, outdoor and digital media platforms, PHD will be responsible for media buying and planning focused on building a resilient digital footprint for the EdTech enterprise.

     

    Said Anupam Gurani, Chief Marketing Officer, Lead School: “TBWA and PHD are admired globally for their campaigns that are testimony to their disruptive and digital-first brand storytelling and creative thought process. We are confident that this synergy will create a strong brand story for Lead School which complements with our proposition of delivering a highly enriching and personalized educational experience to students, parents through our partner schools and teachers. We are excited to partner with TBWA and PHD in our journey of building Lead School as India’s most loved education brand.”

     

    Added Govind Pandey, CEO, TBWA India: “It is inspiring for us to partner with Lead School in creating a disruptive brand with the purpose that every child deserves an excellent education. We look forward to this journey together of fulfilling this vision.”

     

  • He will drive overall marketing strategy and strengthen brand reach

    Anupam Gurani will lead marketing at Lead

    By Our Staff

     

    Anupam Gurani
    Anupam Gurani

    Lead School has appointed Anupam Gurani as Chief Marketing Officer. He will play a pivotal role in defining Lead’s business and marketing strategies and will be responsible for the overall marketing strategy, strengthen the brand reach, and drive accelerated business growth in existing and new markets.

    Said Sumeet Mehta, Cofounder & CEO, Lead School: “We are happy to have Anupam on-board as he brings robust knowledge of consumer-centric businesses to this role combined with a deep understanding of how new digital technologies are disrupting industries. We are on a positive growth trajectory at Lead School and are very well-positioned to continue building on our strong momentum. Anupam’s knowledge and expertise will be very valuable in shaping and developing new opportunities for Lead School.”

    Added Gurani: “I am thrilled to join Lead School and its leadership team at such a pivotal time in its evolution. Being a part of the company’s journey in bringing about a change in India’s education system is challenging yet exciting. I am glad about the opportunity to grow the company with a remarkable team as we continue to define the future of education.”